Sooper Simple Money Transfer!

Amazingly Simple. I really really love this ad for Western Union by Saatchi & Saatchi, Beirut. It says so much without any problem at all. Lovely!

Love-All

Lowe, Delhi is the advertising agency behind this effort that makes an attempt to put some sense inot the heads of most love-struck couples in India.

Feat for Feet!

What an amazing idea to communicate the work of Jaipur foot. This NGO from India helps people with problems at their limbs. Jaipur foot is the world's largest prosthesis provider, with more than 16,000 prosthetic fittings per year. Can somebody throw more light on which agency came up with this piece of guerilla brilliance? (Via)

Protect The Humans!

This is a new campaign from Amnesty International UK, Protect the Human, made in teleshop style. The message is that the arms trade is out of control. There are 639 million small arms and light weapons in the world today. That's one for every ten people. Without strict control, weapons will continue to fuel conflict, state repression, crime and domestic abuse. The campaign was created by Mother, London.

Fight, Fight, Fight, Fight, Fight!

David from India urges you to fight Smoking! A great concept here made with this innovative Boxing Sack that was placed at Clubs and Gymnasiums.

Save the Rain Forests!

Ogilvy & Mather, Frankfurt is the agency behind this very different campaign for Oroverde, A German Organisation that is trying to help save the rainforests. The message here is that "If we continue destroying the rainforest a new war will start. That's the only way animals can survive." (Via)

Society for Child Development

FCB Ulka is the agency behind this idea for the Society for Child Development. Every coin dropped on the balance raised the plate thereby helping the person realise their effort in raising child literacy.

SPVS from Brazil

Headline: Prevent forest fires and help preserve the natural habitat of countless species of wildlife.

Agency: Lowe Sul, Curitiba

Client: SPVS Animal Protection Society.

Category: Public Services

Medium: Press

Country: Brazil

makepovertyhistory.org

Found this campaign in the Epica 2005 Archives. It's one of those campaigns that shocks you with its facts. Made me think a lot about all the food and water wastage around us each day. Powerful I must say!

Help a Child, Save an Adult!

This powerful campaign against sexual abuse on children won an Epica last year. I really think the lines are extremely powerful and go a long way in describing how an abused child could continue to grow into an abused adult. Amazing lines, very very efficient.

The FedEx Tee!

Great idea where fedex packages where printed on t-shirts to look like the person wearing the t-shirt was carrying a FedEx Package :) Clever work!

Nova Schin Beer

More stunning work from Macacolandia for Nova Schin Beer. The art here rocks equally thought its a technique I think I have seen before. Nonetheless, it is still brilliantly done.

Awesome Art From Macacolandia!

This campaign for Fischer America by Macacolandia was one I really liked for its great execution. Log onto the site to see more stunning work done by Macacolandia, a Brazilian agency that's into illustrations and story boards. I'm extremely curious to know what this campaign really means. Can anybody help and do the needful?

Fountains by Schweppes!

Thanks to Dubbios Matthias from duvalguillaume for sending in this new ambient campaign for Schweppes. A whole lot of fountains in several different European countries like Germany, Switzerland, Sweden, Norway, etc. will be dressed as a bottle of Schweppes, thus illustrating in real life the sparklingness of a Schweppes. Great Idea!

Senso - Italian Food Festival

This one-off ad for an Italian Food Festival at the Senso Restaurant picked up truck loads of awards across the planet a few years ago. It still is one of the classic ads done by an Indian Agency I fondly recollect. Amazing Idea and some equally brilliant photography and art direction to match. Sooperb Ad!

Come C L O S E R!

This piece of communication for a Funeral Services Home left me chuckling but I don't know what to make of it entirely. Anybody got a point to make? :)

NDTV Windows

This Ambient Media Idea by McCann Erickson, Mumbai featured Television Sets cut and placed around windows in local trains depicting the fact that NDTV brought naked reality to life. The team behind the idea included Prasoon Joshi, Kapil Tammal, Manish Bhatt, P.K. Anil Kumar and Raghu Bhatt. Nice way to combine a message and adapt it brilliantly to the medium.

The Thristy Crow

This absolutely brilliant piece of Guerilla Communication was done by McCann Erickson in SL and was inspired by the thirsty crow story. Every coin dropped into this box increased the amount of water dispensed by it. Great thought for the Tsunami Fund sponsored by Western Union Money Transfer, Sri Lanka.

Nike Soccer World Cup TVC Series

Lucas from São Paulo, Brazil in South America has just delivered news about the new TVC campaign for Nike. A series of 8 films to promote the Footbal (Soccer) World Cup 2006 and Nike's sponsored athletes.

To promote the 2006 Football (soccer) World Cup, Nike has launched a campaign called Play Beautiful (Joga Bonito, in portuguese) which consists of eight serialized videos, the first showing a ficticious cause group, headed by real-life, legendary footballer Eric Cantona, taking over a television station to deliver the group's message of encouragement. Nike's challenge is to fight against violence, racism and bad football games.

Future videos will also feature Cantona along with other currentfootballers. The video was produced by Wieden & Kennedy and F/Nazca Saatchi& Saatchi, who handle work for Nike in Brazil, created the site with strategy support by Live Ad.

The films are going to be released in first hand on the web before they go to the mass media. The first film of the series was launched yesterday and it's going to be on TV by the 13th or 14th of February.

The project is called NK6.com.br, and is responsible to spread the play beautiful idea on the web and get soccer fans together to promote thebeautiful way of playing the game. You can check out the first video here: http://www.nk6.com.br/jogabonito

Organ Donation!

Organ Donation: Now look at this campaign as opposed to the one done by Vizoo a few posts earlier. I think this one tells me the same message in a much more convincing and appreciative manner. Unlike the blood and gore from Vizoo. But then, there are ideas and there are ways to deliver them. Maybe those ads work better to a ceratin kind of T.A. and these do to some others.

Adoption by Ogilvy, Mumbai

This amazingly cute campaign was done about 3 years ago by Ogilvy, Mumbai for 'The Indian Association for promotion of Adoption and Child Welfare'. It still stirs my mind everytime I see it. It conveys the point of adoption in a manner that is quite heart rendering and genuine. Superb!

Absolute Crap from JWT, Sao Paulo

Found this ad here yesterday and it made me want to puke the minute I saw it. I believe this is rubbish in the name of advertising. Why would an ad like this even make me want to buy a strip of chiclets. Simply Mindless and meaningless! I think the team at JWT, Sao Paulo needs a break. Anybody disagree?

aaaaaaaargh!

This is a campaign for Organ Donation but it kind of scared me rather than convincing me. Did it do the same to any of you guys? I have an opinion that showing a lot of gore in ads often make them repulsive and even hard to watch. Making you lose a prospective viewer rather than the curiosity or convincing factor. This campaign did just that too me. Does anybody feel the same too??