Monday, February 20, 2006
Split W I D E Open!
It does not always have to be an ad, a huge billboard, an online banner or a television commercial. It could be just about anything as long as you know how to use it to deliver the right kind of message. Like this piece of corporate stationary for a divorce lawyer. I kept smiling for such a long time after I looked at this piece. Great work.
Feat for Feet!
What an amazing idea to communicate the work of Jaipur foot. This NGO from India helps people with problems at their limbs. Jaipur foot is the world's largest prosthesis provider, with more than 16,000 prosthetic fittings per year. Can somebody throw more light on which agency came up with this piece of guerilla brilliance? (Via)
Protect The Humans!
This is a new campaign from Amnesty International UK, Protect the Human, made in teleshop style. The message is that the arms trade is out of control. There are 639 million small arms and light weapons in the world today. That's one for every ten people. Without strict control, weapons will continue to fuel conflict, state repression, crime and domestic abuse. The campaign was created by Mother, London.
Save the Rain Forests!
Ogilvy & Mather, Frankfurt is the agency behind this very different campaign for Oroverde, A German Organisation that is trying to help save the rainforests. The message here is that "If we continue destroying the rainforest a new war will start. That's the only way animals can survive." (Via)
Wednesday, February 15, 2006
SPVS from Brazil
Tuesday, February 14, 2006
Awesome Art From Macacolandia!
This campaign for Fischer America by Macacolandia was one I really liked for its great execution. Log onto the site to see more stunning work done by Macacolandia, a Brazilian agency that's into illustrations and story boards. I'm extremely curious to know what this campaign really means. Can anybody help and do the needful?
Fountains by Schweppes!
Thanks to Dubbios Matthias from duvalguillaume for sending in this new ambient campaign for Schweppes. A whole lot of fountains in several different European countries like Germany, Switzerland, Sweden, Norway, etc. will be dressed as a bottle of Schweppes, thus illustrating in real life the sparklingness of a Schweppes. Great Idea!
Monday, February 13, 2006
Senso - Italian Food Festival
This one-off ad for an Italian Food Festival at the Senso Restaurant picked up truck loads of awards across the planet a few years ago. It still is one of the classic ads done by an Indian Agency I fondly recollect. Amazing Idea and some equally brilliant photography and art direction to match. Sooperb Ad!
NDTV Windows
This Ambient Media Idea by McCann Erickson, Mumbai featured Television Sets cut and placed around windows in local trains depicting the fact that NDTV brought naked reality to life. The team behind the idea included Prasoon Joshi, Kapil Tammal, Manish Bhatt, P.K. Anil Kumar and Raghu Bhatt. Nice way to combine a message and adapt it brilliantly to the medium.
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