Concerned Communicator Awards '06

Every year the Rajasthan Patrika, a daily newspaper from Jaipur, India conducts an annual event called the Concerned Communicator Awards for Advertising Agencies across the country. For more info log on to www.rajasthanpatrika.com

This year the Ogilvy, Mumbai walked off with top honours for this ad done for WWF by Abhijit Karandikar. A larger size of this creative is available if you scroll down this page.

The awards also give out a special mention to several others ads that were great but did not win. A few of the ones that were mentioned this year are as follows:

A) Agency: Jaya Advtg., Mumbai. CD: Manoj Bhagat. Category: Gender in Education.

B) Agency: Interact Vision, Delhi. Creative Director: Sanjeev Singh. Category: Against Corruption

C) Agency: Saatchi & Saatchi, Mumbai. Creative Director: Suhas Parab. Category: Road Safety

D) Agency: Concept Commn., Mumbai. Creative Director: Sanjay Sure. Category: Communicate in Hindi

E) Agency: Ogilvy & Mather, Mumbai. Creative Director: Abhijit Avasthi. Category: Donate for Jaipur Foot.

F) Agency: JWT, Mumbai. Creative Director: Raju Sarmalkar. Category: Save the girl child.

G) Agency: Concept Commn., Mumbai. Creative Director: Dhananjay Khichi. Category: Help Street Children.

H) Agency: Saatchi & Saatchi, Mumbai. Creative Director: Suhas Parab. Category: Donate Eyes.

I) Agency: Ogilvy & Mather, Kolkata. Creative Director: Sumanto Chattopadhyay. Category: Save Trees.

J) Agency: Lowe Lintas, Gurgaon. Creative Director: Mohit Arora. Category: Road Safety.

Creatives can be viewed at the Rajasthan Patrika CCA Site. Congrats Guys. Great Work!

More Bag-vertising!

Looks like agencies and brands across the world are trying to bag some of the finest ideas to promote their products and services. I found this today. Does anybody know where Alinna is sold or the agency that did this? Which makes me wonder, a couple of chains on each bag, how much does that bag cost now?? Expensive, I'm sure...

hop hop hop hop...

This is so cool! A zoo in Buenos Aires, Argentina showcased this to announce the arrival of Kangaroos there! The agency behind the idea was Nazca Saatchi & Saatchi. Sweet Work.

pictures that care!

Marge Casey + Associates photographer, Robert Staudinger + Andreas Franke won a 2005 Cannes Lions Direct Gold award for their work with Debra-Austira, a non-profit organization that creates awareness for the needs of butterfly children afflicted with Bullosa (EB).

EB is a painful genetic skin disease that makes the simplest of childhood activities excruatingly painful. Staudinger + Franke’s photographs create a visual metaphor that draws the average person into the little known world of butterfly children and inspires action. The Agency involved is Ogilvy & Mather, Vienna!

T----------------------------------------------------------------V

One more campaign for the Haier Wide-screen Television done by Grey Worldwide, Mumbai. The team behind this campaign includes Sajan Raj Kurup, Vikram Gaikwad with photography by Umesh Aher.

BIG, BIGGER, BIGGEST!

This campaign for Panasonic was done by Lowe, Chile. For those of you who cannot understand the idea because of the low resolution images, each of these television sets features really large objects like the Titanic, King Kong on top of a building and the shark from Jaws in a really minute visual to show how big the TV set is. Like it, think it is rubbish or hate it? Huh??

Banned By Bic!

Well, well, well. Controversy is a famous word in the Advertising Industry. Signifying it extremely well is this campaign done by TBWA, Chile. This campaign was never approved by the client but somehow entered the blogosphere! The controversy has brewed on ever since with a few other ad sites being asked to remove the campaign by BIC. Watch it and share it while it lasts here! :)

Fighting Blindness

Here is another ad I loved from Eider Suso. Amazing Photography combined with some great Art Direction.

Body Copy: Six million Americans are losing their sight to retinal degenerative diseases.With your donation, we can restore it.Call 800.683.5555 or visit blindness.org. Foundation Fighting Blindness.

Breast in the Neck!

Very interesting ad by Eider Suso. An Art-Director from Brooklyn, New York. The Body Copy on this ad is as follows: 'The fastest growing cancer among women is not what you think. Ask your doctor to check your neck for thyroid cancer. Light of Life Foundation. Checkyourneck.com' Nice Idea and brilliant execution. Visit www.eidersuso.com for more of his work.

Lingerie & Rat Repellants!

JWT Paris did this campaign for Stringfellows which I am assuming is a brand of lingerie as the brand does not exist in my part of the world. I like the fact that this is a cool idea done through an economical medium. Most definetely eye-catching and stuff.

Well, if you liked that then you probably would also love this idea done by the Jupiter Drawing Room in South Africa for a brand of Rat Repellant. Inspiration or more, you can decide! Cool stuff anyways.

Oooh-La-La!

OK. So Sex Sells, but what does one do to sell Sex itself? Look at what a Brazillian agency named “PUBLICIS SALLES NORTON”, came up with! A campaign that tells one everything there is to know about the “ELE ELA” journal. Eye catching, intresting and bang on in delivering the message. Ooooh-la-la! Need more like these, huh? :)

PIRELLI EYES!

JWT Mexico is the agency behind this campaign for Pirelli. I don't get the idea behind this campaign! Anybody who can help? Is it about the fact that Pirelli Tyres with their great grip help me stop my vehicle before I hit someone on the road or something like that? I'm still a little confused! VIA

New Zealand DM

This multi-awarded NZ Girl 'Worst Boyfriend' campaign via DDB, Auckland took out top honours at the Direct Marketing category at the 9th Asia Pacific Adfest Advertising Festival in Pattaya, Thailand. The campaign won the only Gold and Best of DM. I like this stuff! Neat work.

Speak Closer...

Speak closer with Smint. A new campaign by Art Director, Paulo Areas & Copywriter, Marilu Rodrigues at Leo Burnett, Lisbon. Photographed by Leo Vilela. To be honest, the art on this campaign reminded me of the campaign for Acme Bookstore done by BBDO, Singapore due to its striking similarities. Do any of you agree? The Acme Books Campaign can be found if you scroll down! VIA

It's a SONY!

This ad was done for The Sony Walkman. Anybody know the agency involved? I like the simplicity in the idea! VIA

Advertising Killed Us!

What is it with Animal Abuse and Advertising? I just don't get this! Is this what advertising agencies have become? What insensitive crap. And how is anybody supposed to appreciate a dumbass product like this?

And what am i supposed to buy it for? So that I can rampage across the jungle killing leopards just to prove that I have a fast car! Bullshit.

And what I don't really understand is the fact that the same agencies come out with campaigns for "Cruelty Against Animals", sigh! This is pure nonsense. Extremely putting off and disturbing. VIA

HE-WOMAN, SHE-MAN?

Red Cell, Milan did this print campaign for Antonia, "A Women's Only" Boutique! Man what it feels to be a woman. ;)

Done to DeAtH!

One more of those black remains black, white remains white, colors that stay the same...I'm so bored of these kind of ads. Isn't really time we found a new way to deliver the message. These are so done to death, it ain't funny at all. Damn!

The Cancer Stick!

For ages, advertising has tried to convince mankind about the ill effects of smoking. Here is yet another campaign that tries to do it in another way. The headline here reads something to the effect of "Smoking is equally disgusting". I don't know the agency that did this campaign. Does it put you off or do you think it works. I'm quite confused myself.

O R I G I N A L I T Y ? ?

A few days back, I remember posting some corporate identity for a divorce lawyer. And recently I found this. Now does that mean this is a copy. What if I found this earlier and that one later. Or is it only about which was done earlier. Or is originality an irrelevant word in the advertising dictionary. A visit to coloribus.com will help one unearth hundreds of such examples. I don't believe that it always has to be about a copy. It could be plain lateral thiking. Bu then, how does one bell the cat? ;)

CPAA Bell 2 Hell

Network Advertising is the agency behind this Guerilla Idea that tells people to stop ringing the bell to hell. A bell that helps them light up a cancer stick that is pretty popular across stores in many parts of India. Neat Idea.