Levi's De-Constructed

Arnold Creative, Australia is the agency behind this campaign for Levi's De-Constructed. Like it??

:: Swingers Club ::

lol! A funny ad for a swingers club called Casablanca somewhere in Brazil. I wish we had some of these clubs where I'm from ;)

Christmas from Lisbon!

Leo Burnett, Lisbon came up with extremely sweet mailer to send to corporates requesting them to donate during the Christmas Season. The box contained an image of this sleeping kid and many receivers were shocked on opening the box. Very touching. Very effective. Great work that actually works :)

Chinese Natural Toothpaste!

I just love the simplicity in this idea. The product is a chinese or japanese one, so is the ad. I dont know any of those languages, but the fact that I still understand what this product is all about is so amazing! Great work. Anybody know who did this lovely ad??

Pirelli V/S Go Lite! Oops...

The whole world loves a controversy and we ad folks are no different, are we??

Well, very recently I did a post on a Pirelli Campaign and I just found yet another one that is amazingly similar. Yes, click here to see the Pirelli Campaign.

This one is for a backpack called Go Lite! Now which came first, the hen or the egg, you figure...

PS: This Go Lite Campaign was featured in last month's Luerzers Archive too!

Asia Pacific Ad ' 06 Festival Gallery

Here are a few images from the Asia Pacific Ad Festival and the Press Conference that followed. Congratulations to the winners once again!

The Asia Pacific Ad Fest 2006, Thailand

The Ninth Asia Pacific Ad Festival ended in Pattaya, Thailand a couple of days back. Team India had a lot of reason to cheer, infact at last count 13! Yes, it's true. The Indian contingent seems to have done almost everything right in keeping the judges happy.

The only regret being that there were no golds amongst the 13 awards that were brought home by our champions!

The final tally of the Indian Sub-continent at the end of the Asia Pacific Festival read as follows:

Saatchi & Saatchi, India: 3 Metals - 2 Bronze & 1 Silver (All for its work on Aerial)

Grey Worldwide India: 3 Metals - 1 Silver & 2 Bronze (Lion's Eye Bank & Childcare India)

Tribal DDB, India: 3 Metals - 2 Bronze & 1 Silver (Itch Guard & Times Jobs)

JWT, India: 2 Metals - 1 Bronze & 1 Silver (Levi's & Red Cross for JWT, Chennai)

McCann Erickson, India: 1 Metal - 1 Silver (Film for Heal Foundation)

Ogilvy & Mather, India: 1 Metal - 1 Bronze (Perfetti Corporate)

Well, that looks like almost 5 of the top 10 Indian Agencies had some reason to cheer and carry a metal home! Congratulations to all the winners. Thank you for making us proud! :)

Prasoon Joshi, Regional Creative Director, South and South East Asia, McCann-Erickson, was amongst the esteemed jury members this year.

The Asia Pacific Ad Fest received a whopping 4,738 entries this year! A record for the fest itself. The event also saw the introduction of 2 new categories Print Craft and Creative Media.

That's the update from Pattaya for now! The winning creatives will follow very soon! Cheers...

Sparks '06 - The Fitness One Posters!

Last Friday was a happy day for all of us at be positive 24. We won our first Gold at Sparks '06 - The Advertising Awards of the Chennai Ad Club for a series of posters done for a health club named Fitness One.

These posters were aimed at promoting their Karate Classes. We're glad that we've started off on the right note! The only way to go from here is forward! Thanks to everyone who's supported us through-out. We love you guys for it. Cheers!

Sandeep Makam, Abhishek D Shah and the team at entire team @ be positive 24.

Greenpeace Paper!

JWT, Manila is the agency behind this piece for Greenpeace. Nice Art!

Concerned Communicator Awards '06

Every year the Rajasthan Patrika, a daily newspaper from Jaipur, India conducts an annual event called the Concerned Communicator Awards for Advertising Agencies across the country. For more info log on to www.rajasthanpatrika.com

This year the Ogilvy, Mumbai walked off with top honours for this ad done for WWF by Abhijit Karandikar. A larger size of this creative is available if you scroll down this page.

The awards also give out a special mention to several others ads that were great but did not win. A few of the ones that were mentioned this year are as follows:

A) Agency: Jaya Advtg., Mumbai. CD: Manoj Bhagat. Category: Gender in Education.

B) Agency: Interact Vision, Delhi. Creative Director: Sanjeev Singh. Category: Against Corruption

C) Agency: Saatchi & Saatchi, Mumbai. Creative Director: Suhas Parab. Category: Road Safety

D) Agency: Concept Commn., Mumbai. Creative Director: Sanjay Sure. Category: Communicate in Hindi

E) Agency: Ogilvy & Mather, Mumbai. Creative Director: Abhijit Avasthi. Category: Donate for Jaipur Foot.

F) Agency: JWT, Mumbai. Creative Director: Raju Sarmalkar. Category: Save the girl child.

G) Agency: Concept Commn., Mumbai. Creative Director: Dhananjay Khichi. Category: Help Street Children.

H) Agency: Saatchi & Saatchi, Mumbai. Creative Director: Suhas Parab. Category: Donate Eyes.

I) Agency: Ogilvy & Mather, Kolkata. Creative Director: Sumanto Chattopadhyay. Category: Save Trees.

J) Agency: Lowe Lintas, Gurgaon. Creative Director: Mohit Arora. Category: Road Safety.

Creatives can be viewed at the Rajasthan Patrika CCA Site. Congrats Guys. Great Work!

More Bag-vertising!

Looks like agencies and brands across the world are trying to bag some of the finest ideas to promote their products and services. I found this today. Does anybody know where Alinna is sold or the agency that did this? Which makes me wonder, a couple of chains on each bag, how much does that bag cost now?? Expensive, I'm sure...

hop hop hop hop...

This is so cool! A zoo in Buenos Aires, Argentina showcased this to announce the arrival of Kangaroos there! The agency behind the idea was Nazca Saatchi & Saatchi. Sweet Work.

pictures that care!

Marge Casey + Associates photographer, Robert Staudinger + Andreas Franke won a 2005 Cannes Lions Direct Gold award for their work with Debra-Austira, a non-profit organization that creates awareness for the needs of butterfly children afflicted with Bullosa (EB).

EB is a painful genetic skin disease that makes the simplest of childhood activities excruatingly painful. Staudinger + Franke’s photographs create a visual metaphor that draws the average person into the little known world of butterfly children and inspires action. The Agency involved is Ogilvy & Mather, Vienna!

T----------------------------------------------------------------V

One more campaign for the Haier Wide-screen Television done by Grey Worldwide, Mumbai. The team behind this campaign includes Sajan Raj Kurup, Vikram Gaikwad with photography by Umesh Aher.

BIG, BIGGER, BIGGEST!

This campaign for Panasonic was done by Lowe, Chile. For those of you who cannot understand the idea because of the low resolution images, each of these television sets features really large objects like the Titanic, King Kong on top of a building and the shark from Jaws in a really minute visual to show how big the TV set is. Like it, think it is rubbish or hate it? Huh??

Banned By Bic!

Well, well, well. Controversy is a famous word in the Advertising Industry. Signifying it extremely well is this campaign done by TBWA, Chile. This campaign was never approved by the client but somehow entered the blogosphere! The controversy has brewed on ever since with a few other ad sites being asked to remove the campaign by BIC. Watch it and share it while it lasts here! :)

Fighting Blindness

Here is another ad I loved from Eider Suso. Amazing Photography combined with some great Art Direction.

Body Copy: Six million Americans are losing their sight to retinal degenerative diseases.With your donation, we can restore it.Call 800.683.5555 or visit blindness.org. Foundation Fighting Blindness.

Breast in the Neck!

Very interesting ad by Eider Suso. An Art-Director from Brooklyn, New York. The Body Copy on this ad is as follows: 'The fastest growing cancer among women is not what you think. Ask your doctor to check your neck for thyroid cancer. Light of Life Foundation. Checkyourneck.com' Nice Idea and brilliant execution. Visit www.eidersuso.com for more of his work.

Lingerie & Rat Repellants!

JWT Paris did this campaign for Stringfellows which I am assuming is a brand of lingerie as the brand does not exist in my part of the world. I like the fact that this is a cool idea done through an economical medium. Most definetely eye-catching and stuff.

Well, if you liked that then you probably would also love this idea done by the Jupiter Drawing Room in South Africa for a brand of Rat Repellant. Inspiration or more, you can decide! Cool stuff anyways.