Yet Another Stunning Stori!

I think this campaign isn't a really fresh idea or anything but still works well from the consumer point of view. It definetely does keep me interested and would make me look at it again and again. Yet another amazing campaign from 1pointsize. what do you think? VIA

BMW Audio Stories!

The most important thing for a brand is the number of ways it can develop touch points with its customers. The more newer avenues you can find the better. BMW has always been a brand that has looked for new and innovative ways to talk to its audience. Like the series of short films it produced a couple of years back.

BMW is back again. This time with a series of 4 short-stories in Audio Format. Download them and enjoy them in your car, on your music system, on your mobile phone or just plug a CD into your music system. Check them out here! Hope you enjoy them. :)

Amnesty International - Saatchi & Saatchi

Award: Asia Pacific Ad Fest '06 - Bronze
Category: Public Service Messages & Cause Appeals
Agency: Saatchi & Saatchi, Petaling J
Client: Amnesty International

WWF by O&M, Thailand

Award: Asia Pacific Ad Fest '06 - 1 Silver & 2 Bronze
Category: Public Service Messages & Cause Appeals
Agency: Ogilvy & Mather, Thailand
Client: WWF

Tesco Fresh - BBDO, Bangkok

Award: Asia Pacific Ad Fest '06 - 3 Bronze
Category: Fast Food Outlets, Restaurants & Retail Stores
Client: Tesco
Agency: BBDO, Bangkok

Hasbro/Risk - Saatchi & Saatchi, Singapore

Award: Asia Pacific Ad Fest '06 - 2 Silver and 1 Bronze
Category: Transport, Travel & Tourism Entertainment & Leisure
Agency: Saatchi & Saatchi, Singapore
Client: Hasbro/Risk

Land Rover

Award: Asia Pacific Ad Fest '06 - Bronze
Category: Corporate Image
Agency: Lowe & Partners, Petaling J
Client: Land Rover

Ionique Fertiliser

Award: Asia Pacific Ad Fest '06 - Bronze
Category: Household Maintenance Products & Pet Products
Client: Ionique Fertiliser
Agency: Ogilvy & Mather, Thailand

Maglite by BBDO, Bangkok!

Award: Asia Pacific Ad Fest - One Gold & Two Silvers
Category: Household Maintenance Products & Pet Products
Client: Maglite
Agency: BBDO, Bangkok

PS: low resolution of ads is regretted! :)

Minery Hair Strengthening Formula

This is the first in a series of winners from the Asia Pacific Ad Fest '06 that concluded in Pattaya, Thailand recently. The agency behind this ad is Creative Juice, Bangkok and this ad won a Bronze in the Cosmetics & Beauty Products Category.

It's the coolest!

This is so amusing! Loved this ad done at Leo Burnett, Mumbai. It tells me what I need to do every time I have a fight with my wife! This works, isn't it?

Cole Valley Pets

This is an extremely sweet idea for Cole Valley Pets. I also like the fact that it has been executed so well. Specially the first frame of the cat. Agency: Cornryn + Partners.

Anagram Book Shop

Amazing Art and a simple idea are the ingredients that make up this campaign for a bookstore named Anagram in Prague. The agency involved is Kaspen. Never heard about the agency before! Any more notable work from them?

Scholls Light Steps!

Lowe, Bankok is the agency that did this campaign for Sholls Footwear.

Levi's De-Constructed

Arnold Creative, Australia is the agency behind this campaign for Levi's De-Constructed. Like it??

:: Swingers Club ::

lol! A funny ad for a swingers club called Casablanca somewhere in Brazil. I wish we had some of these clubs where I'm from ;)

Christmas from Lisbon!

Leo Burnett, Lisbon came up with extremely sweet mailer to send to corporates requesting them to donate during the Christmas Season. The box contained an image of this sleeping kid and many receivers were shocked on opening the box. Very touching. Very effective. Great work that actually works :)

Chinese Natural Toothpaste!

I just love the simplicity in this idea. The product is a chinese or japanese one, so is the ad. I dont know any of those languages, but the fact that I still understand what this product is all about is so amazing! Great work. Anybody know who did this lovely ad??

Pirelli V/S Go Lite! Oops...

The whole world loves a controversy and we ad folks are no different, are we??

Well, very recently I did a post on a Pirelli Campaign and I just found yet another one that is amazingly similar. Yes, click here to see the Pirelli Campaign.

This one is for a backpack called Go Lite! Now which came first, the hen or the egg, you figure...

PS: This Go Lite Campaign was featured in last month's Luerzers Archive too!

Asia Pacific Ad ' 06 Festival Gallery

Here are a few images from the Asia Pacific Ad Festival and the Press Conference that followed. Congratulations to the winners once again!

The Asia Pacific Ad Fest 2006, Thailand

The Ninth Asia Pacific Ad Festival ended in Pattaya, Thailand a couple of days back. Team India had a lot of reason to cheer, infact at last count 13! Yes, it's true. The Indian contingent seems to have done almost everything right in keeping the judges happy.

The only regret being that there were no golds amongst the 13 awards that were brought home by our champions!

The final tally of the Indian Sub-continent at the end of the Asia Pacific Festival read as follows:

Saatchi & Saatchi, India: 3 Metals - 2 Bronze & 1 Silver (All for its work on Aerial)

Grey Worldwide India: 3 Metals - 1 Silver & 2 Bronze (Lion's Eye Bank & Childcare India)

Tribal DDB, India: 3 Metals - 2 Bronze & 1 Silver (Itch Guard & Times Jobs)

JWT, India: 2 Metals - 1 Bronze & 1 Silver (Levi's & Red Cross for JWT, Chennai)

McCann Erickson, India: 1 Metal - 1 Silver (Film for Heal Foundation)

Ogilvy & Mather, India: 1 Metal - 1 Bronze (Perfetti Corporate)

Well, that looks like almost 5 of the top 10 Indian Agencies had some reason to cheer and carry a metal home! Congratulations to all the winners. Thank you for making us proud! :)

Prasoon Joshi, Regional Creative Director, South and South East Asia, McCann-Erickson, was amongst the esteemed jury members this year.

The Asia Pacific Ad Fest received a whopping 4,738 entries this year! A record for the fest itself. The event also saw the introduction of 2 new categories Print Craft and Creative Media.

That's the update from Pattaya for now! The winning creatives will follow very soon! Cheers...

Sparks '06 - The Fitness One Posters!

Last Friday was a happy day for all of us at be positive 24. We won our first Gold at Sparks '06 - The Advertising Awards of the Chennai Ad Club for a series of posters done for a health club named Fitness One.

These posters were aimed at promoting their Karate Classes. We're glad that we've started off on the right note! The only way to go from here is forward! Thanks to everyone who's supported us through-out. We love you guys for it. Cheers!

Sandeep Makam, Abhishek D Shah and the team at entire team @ be positive 24.

Greenpeace Paper!

JWT, Manila is the agency behind this piece for Greenpeace. Nice Art!