Friday, March 17, 2006
Shocking Enough??
These 2 extremely graphic pieces of communication are for the Nicolas Hulot Foundation. The agency behind this campaign is CLM BBDO, Paris.
For those of you interested, The Nicolas Hulot Foundation is a non-profit organisation that was founded in 1990 and makes young people and adults aware of the riches and the fragility of our natural heritage and supports concrete initiatives in aid of the environment in a move for sustainable development.
It is the only state-approved French Foundation to act in the field of education about the environment, the Fondation is authorized to receive donations. More @ www.fondation-nicolas-hulot.org
Thursday, March 16, 2006
Yet Another Stunning Stori!
I think this campaign isn't a really fresh idea or anything but still works well from the consumer point of view. It definetely does keep me interested and would make me look at it again and again. Yet another amazing campaign from 1pointsize. what do you think? VIA
BMW Audio Stories!
The most important thing for a brand is the number of ways it can develop touch points with its customers. The more newer avenues you can find the better. BMW has always been a brand that has looked for new and innovative ways to talk to its audience. Like the series of short films it produced a couple of years back.
BMW is back again. This time with a series of 4 short-stories in Audio Format. Download them and enjoy them in your car, on your music system, on your mobile phone or just plug a CD into your music system. Check them out here! Hope you enjoy them. :)
Amnesty International - Saatchi & Saatchi
WWF by O&M, Thailand
Tesco Fresh - BBDO, Bangkok
Hasbro/Risk - Saatchi & Saatchi, Singapore
Land Rover
Ionique Fertiliser
Maglite by BBDO, Bangkok!
Wednesday, March 15, 2006
Christmas from Lisbon!
Pirelli V/S Go Lite! Oops...
The whole world loves a controversy and we ad folks are no different, are we??
Well, very recently I did a post on a Pirelli Campaign and I just found yet another one that is amazingly similar. Yes, click here to see the Pirelli Campaign.
This one is for a backpack called Go Lite! Now which came first, the hen or the egg, you figure...
PS: This Go Lite Campaign was featured in last month's Luerzers Archive too!
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