Sleep Tight - Naber Kaffee!

A new ad for Naber Kafee by Tolga Büyükdoganay, an Art Director from FCB Austria. Scroll below to see more work done by him. I somehow feel that the previous ads for Naber were much stronger than this one. What are your reactions??

Hook, Line & Sinker!

Thanks to Brandon from BlattnerBrunner for sending in these posters done for a Lazer Sharp, a company that manufactures Fishing Hooks. According to Brandon, the main advantage of these fishing hooks is that they are so sharp, that they significantly reduce snagging and increase the odds of setting a hook when a fish bites.

The three individual posters were actually die cut before placement in a pattern that mimics its travel through the water. The poster is replaced once a week for a month with the idea that fisherman typically come into a specific store often enough to see the effect.

Run Mumbai Run!

Thanks to Trilokjit Sengupta, a Copywriter from TBWA, Mumbai for sending in this campaign done for the Standard Chartered BPL Mumbai Marathon in December 2005. The ads were meant to motivate more people to participate in the marathon. The Art Director on the ads was a bald Mallu called "Geo" as described by Trilokjit himself! Hope you like these...

Sticks When Wet...

Really kick-ass Direct Mailer Idea for Dunlop Tyres. Amazing combination of medium and message. VIA

Superman Crash!

Funny Billboard from Thailand or Malaysia (not sure)...its for an optician just below the hoarding. Very effective and not to mention very funny and memorable too!

Ant-hology!

Weird ad but very different ad this one. Its shows a dead ant...with the sign off "Diabetes Kills" I get the fact that Ants love sugar and eating lots of it killed it! Does it make me eat any less sugar, I really dunno bout that!

Money in my Home

This Ad by OgilvyOne in Mumbai, India was done to help the victims affetcted by the Tsunami. the headline in Hindi means "Lakhs of Homeless People affected by the Tsunami need your help". Nice work! Team: Vipul Salvi, Pramod Sharma.

Small Idea, Big Impact...

Absolutely amazing work from JWT, India. This one is really stunning. Simple, clear and bang-on!

Father India!

Here's an extremely intresting ad against Female Foeticide done by Index Advertising. Nice Idea!

Headline: As per the census, there are 958 women for 1000 men. Because, more than 1 million female foetuses are aborted every year. Wake up before it's too late. Ban Sex Determination.

Agency: Index Advertising
Copywriter: Shoeb Shaikh
Art Director: Shoeb Shaikh & Khalil Shaikh

Extreme Coincidence!

I was running through some old ads and I spotted this press campaign done for a health club named Extreme some where in South East Asia. It reminded me of the Ogilvy, Mumbai campaign posted a few days back. Do any of you see the same??

By the way, for those interested in more...this campaign also won something at the Asia Pacific Ad Festival in 2005.

Baby in the Bin!

How many movies have we seen where new borns are dumped into bins and left to find a way for themselves. Well, looks like its reality time!

To combat the problem that was rapidly increasing in Bankok, Ogilvy One installed these false garbage cans in regions next to the university of Bangkok, equipped with a device with a movement sensor. Each time a person passed by the cans, they emitted the sound of a child crying.

When opening the cover, the viewer found a message inviting them to know more about a contraceptive pill in the site of the Schering. The campaign caused controversy, spontaneous media coverage and lots of attention. VIA

Sania Clear Hain!!

Well, here she is! Sania Mirza - India's Pin-Up Girl at her photographic best for Sprite. I know that this isn't a really creative campaign and stuff but i'm sure the desi-boys in India will love these for sure! The campaign was done by Ogilvy & Mather, Delhi and the TVC for the same campaign was produced by Sabal Sheikhawat and his production company Big Picture Company.

German Blush Teaser!

Blush, a German lingerie store, has this amazing outdoor teaser campaign that leads visitors to its store. Amazing idea in the way it makes the viewers curious to know more. Agency: BBDO, Berlin. via.

37 One Shows!!!!

PETE BRYZICKI. I've never heard his name, but when I heard that here's a guy who's picked up the pencil 37 times, it just blew my mind!

Every year, the One Show Festival, gets thousands of entires from across the planet and often less than 1% of the total entries, win a Gold pencil. Every creative person worth his salt knows that the accolade is not only an instant career stepping stone but also a symbol that their work has helped elevate creative advertising standards worldwide.

Winning one pencil is an achievement. But 37? How does anybody explain that!! See what makes Pete Bryzicki tick and discover the many secrets behind his unflinching work ethic and what keeps him going time and again at http://www.enteroneshow.org/pete.php

Future Lions @ Cannes 2006

AKQA in association with the Cannes Advertising Festival has just announced a competition called "The Future Lions" for all college students from across the globe. The event is a chance to help students showcase their work to employers much before they pass out of college or ad schools. The competition also helps showcase work done by the future superstars of advertising.

The Future Lions site at www.futurelions.com includes loads of information like a creative brief, FAQ's, winning tips from AKQA's Executive Creative Directors, downloadable posters and an online submission form.

The winners of the “Future Lions” will be announced on Tuesday, June 20th at the Cannes International Advertising Festival in a seminar titled “Hire Them Before they Steal your Job: Meet the World's Most Forward-Thinking Students”. The seminar will feature the top five entries of the competition giving attendees a first crack at a fiercely talented crop of ad students about to enter the workforce.

The deadline for submissions is May 21, 11:59 p.m. PST. There is NO ENTRANCE FEE and few creative restrictions. The competition is an exceptional way for students to attract the attention of the world's most influential agencies. For further information about the competition or how to participate log on to www.futurelions.com or send an email to futurelions@akqa.com

VIA: ad-rag.com

Lyomer in the Loo!

I simply wonder if agencies do anything more than Guerilla Work anymore. There's so much of it all aover the world. This one is from Portugal and the agency is Bates, Red Cell. It is for a Nasal Spray called Lyomer. Great idea and very effective in the way it works. VIA

Hair Care from BBDO S'pore!

I've always loved campaigns where inanimate objects seem to come to life. This one from BBDO, Singapore for a hair growth lotion called Regaine seems to be one of those. I love the idea and the art direction that supports it so well. Great work yet again from Singapore!

Found at: ihaveanidea

<< America Online is now AOL >>

Looks like it is the season for re-branding and new logo's. I recently spotted 4 companies: TLC (The Learning Channel), Spike TV, Quark Express and Vodafone change their logo's. And last night, I discovered that there are more in the fray...

America Online has just decided to go in for a new logo too! According to reports from the company, America Online will now be known as AOL and has just revamped its logo too. I don't know if there are any more companies that have new logo's. Does anybody know more of these that can be shared here?

Socks for your Breasts!! ;)

I guess photography plays such an important role in the power of many ideas. Look at this ad for a brand of stockings called COMO2. These are stockings with silicon that helps them from sagging.

I love the way the ad works on the human mind and the way trick photography misleads your brain! Stunning stuff. No wonder it won a London International Advertising Award in 2003. Does anybody know the agency that did this ad?

Tomatoes in a Bottle!

Winner of an Epica Award in 2004, I guess this campaign works pretty well even today! Nice and simple art too.

ZoooooooooooooooooooooooM

A new ad by JWT, Thailand for the Digital Zoom Feature in the Nikon Coolpix Camera. Do you like the idea? I personally think its kinda OK! It also reminds me of an ad for Toyo Plastic Buckets posted below on this blog...I can't seem to accept war & violence in advertising. May be it's just a mindset for me...

Tunnel in your Nose!

Guerilla Work done for a Nasal Inhaler called Sorine! Yet another nice usage of medium and message effectively.

The News is Moving!

Winner of a Cannes Lion in 2005, this campaign was done for the BBC (British Broadcating Corporation) when it moved into a new office location. Anybody know the agency involved here??

Puke Anyone??

Found these 2 ads at Seaspace today. I have no clue what these ads are trying to say, where they are from or what language they are in or what they mean. Can anybody help me decipher what these ads are trying to tell us...thanks!