Moonbathing Collection from Levi's

Levi's Ads Currently in Europe: For a new range of denim called the Moonbathing Collection

Lake View Anyone??

The Lake View Cafe is a coffee shop at one of the High Profile Star Hotels in Mumbai (If I am not wrong!) This campaign done by Contract Advertising, Mumbai left me clueless about what it had to say. Maybe one of you can help unravel the mystery...over to you!

Chicken You Can Trust!

A weird campaign that won an Epica in the year 2004. It's a campaign for a brand of chicken named "Le Barran". I don't know much about the Subservient Chicken Campaign but I wonder if this one is any similar to it.

This one comes with the headline "The chicken you can trust!". It somehow would never work in a country like mine because its way to bizzare. I would love to know if you think this works elsewhere?? And any idea which agency did this work?

The Hulk Has Milk!

Well, the man in green is back for round 2. After PS 2, it's for the "got milk" campaign. This one is cute but I somehow can't digest a creature like the Hulk and Milk as a brand combination! Kinda forced and mismatched. And I think the PS 2 creative works better too...

Axe- Effect for WWF!

Another creative innovation for the WWF (World Wildlife Fund). The agency behind this one is DDB & Company. The headline reads "Not recycling this newspaper is the same as cutting down another tree". The team behind the idea are Karpat Polat and Ali Bati.

Advertising Headache!

Panadol is a tablet for headaches. This is a bag that has been used as an advertising (or communication) medium. Interesting and definetely eye-catching! You can scroll down to see an ad done for Panadol by Neil French!

Do you think advertising on mediums like Guerilla and Unconventional places is far effective than regular traditional mediums like print, outdoor, radio and televison?? Or are these just gimmicks to win awards? Speak!

The Hulk - Now on PS 2

An ad for "The Hulk" now available as a game on the Playstation 2. I like the way this ad has been art directed. Pretty cool and quite intresting.

Advertising Pain!

The communication industry is such a cool sphere of work to be associated with. When I get to see something like this, it almost tells me that the number of avenues to talk to my T.A. is so amazingly vast.

The idea was conceived by an agency called Idiots!! True. Well, it may put-off a few people, agreed. But it sure does work like magic in the way it associates itself with the medium. Great work! VIA

Cut little!

More interesting Guerilla Work, this time from a land called Brazil and it's for the WWF. The agency behind the idea is Full Jazz Communications. The headline on the tissue paper reads "Paper is made of trees. Cut little" VIA

Pirated Authors!

Thanks to Srinivas Murthy, a copywriter from Mudra, Mumbai for sending in this campaign for a book store named "The Oxford Bookstore" in Mumbai, India. The campaign was aimed at minimising piracy. The Art Director on the campaign was Sandip Gaikwad. Intresting work for a category that is often ignored.

Student Summer Blockbuster

A series of four posters done by be positive 24 to target college students during their summer vacations for a health club named Fitness One in the cities of Chennai, Bangalore & Coimbatore in India.

Does this happen at your agency too?? ;)

Osram Light Candle

Interesting DM for Osram Bulbs done by Scholz & Friends, Budapest. The idea also won a Gold Award at the 2006 Hipnуzis Kreatнv Avertising Competition in the Consumer DM Category. VIA

Flat by Grundig!

A campaign for Grundig Flat Televisions by Grabarz & Partners, Hamburg. Pretty meaningless to me. Now working!

AIDS in Style!

A campaign done for the Aids Foundation of Chicago. I don't entirely understand the relevance of the headline and the visual! "When will it go out of style?"...as in is there someone who really thinks that AIDS is a matter or style? Or is there a larger picture I fail to see. Can anybody help?

Wonderbra - Spec Work!

A spec-ad for Wonderbra done by Think Why Not, an agency from Mumbai, India. I wonder when wonderbra will actually make an entry into the Indian markets, the agency is sure to have a ball, or two :) working on the account!

International Peace Day - TBWA

TBWA Cochin from Kerala, India did this ad that was released in a news-daily called Malayalam Manorama on the occassion of International Day of Peace on September 21st last year. Simple, funny and relatable across the world. Nice work!

Sleep Tight - Naber Kaffee!

A new ad for Naber Kafee by Tolga Büyükdoganay, an Art Director from FCB Austria. Scroll below to see more work done by him. I somehow feel that the previous ads for Naber were much stronger than this one. What are your reactions??

Hook, Line & Sinker!

Thanks to Brandon from BlattnerBrunner for sending in these posters done for a Lazer Sharp, a company that manufactures Fishing Hooks. According to Brandon, the main advantage of these fishing hooks is that they are so sharp, that they significantly reduce snagging and increase the odds of setting a hook when a fish bites.

The three individual posters were actually die cut before placement in a pattern that mimics its travel through the water. The poster is replaced once a week for a month with the idea that fisherman typically come into a specific store often enough to see the effect.

Run Mumbai Run!

Thanks to Trilokjit Sengupta, a Copywriter from TBWA, Mumbai for sending in this campaign done for the Standard Chartered BPL Mumbai Marathon in December 2005. The ads were meant to motivate more people to participate in the marathon. The Art Director on the ads was a bald Mallu called "Geo" as described by Trilokjit himself! Hope you like these...

Sticks When Wet...

Really kick-ass Direct Mailer Idea for Dunlop Tyres. Amazing combination of medium and message. VIA

Superman Crash!

Funny Billboard from Thailand or Malaysia (not sure)...its for an optician just below the hoarding. Very effective and not to mention very funny and memorable too!

Ant-hology!

Weird ad but very different ad this one. Its shows a dead ant...with the sign off "Diabetes Kills" I get the fact that Ants love sugar and eating lots of it killed it! Does it make me eat any less sugar, I really dunno bout that!

Money in my Home

This Ad by OgilvyOne in Mumbai, India was done to help the victims affetcted by the Tsunami. the headline in Hindi means "Lakhs of Homeless People affected by the Tsunami need your help". Nice work! Team: Vipul Salvi, Pramod Sharma.

Small Idea, Big Impact...

Absolutely amazing work from JWT, India. This one is really stunning. Simple, clear and bang-on!

Father India!

Here's an extremely intresting ad against Female Foeticide done by Index Advertising. Nice Idea!

Headline: As per the census, there are 958 women for 1000 men. Because, more than 1 million female foetuses are aborted every year. Wake up before it's too late. Ban Sex Determination.

Agency: Index Advertising
Copywriter: Shoeb Shaikh
Art Director: Shoeb Shaikh & Khalil Shaikh

Extreme Coincidence!

I was running through some old ads and I spotted this press campaign done for a health club named Extreme some where in South East Asia. It reminded me of the Ogilvy, Mumbai campaign posted a few days back. Do any of you see the same??

By the way, for those interested in more...this campaign also won something at the Asia Pacific Ad Festival in 2005.

Baby in the Bin!

How many movies have we seen where new borns are dumped into bins and left to find a way for themselves. Well, looks like its reality time!

To combat the problem that was rapidly increasing in Bankok, Ogilvy One installed these false garbage cans in regions next to the university of Bangkok, equipped with a device with a movement sensor. Each time a person passed by the cans, they emitted the sound of a child crying.

When opening the cover, the viewer found a message inviting them to know more about a contraceptive pill in the site of the Schering. The campaign caused controversy, spontaneous media coverage and lots of attention. VIA