Pirated Authors!

Thanks to Srinivas Murthy, a copywriter from Mudra, Mumbai for sending in this campaign for a book store named "The Oxford Bookstore" in Mumbai, India. The campaign was aimed at minimising piracy. The Art Director on the campaign was Sandip Gaikwad. Intresting work for a category that is often ignored.

Student Summer Blockbuster

A series of four posters done by be positive 24 to target college students during their summer vacations for a health club named Fitness One in the cities of Chennai, Bangalore & Coimbatore in India.

Does this happen at your agency too?? ;)

Osram Light Candle

Interesting DM for Osram Bulbs done by Scholz & Friends, Budapest. The idea also won a Gold Award at the 2006 Hipnуzis Kreatнv Avertising Competition in the Consumer DM Category. VIA

Flat by Grundig!

A campaign for Grundig Flat Televisions by Grabarz & Partners, Hamburg. Pretty meaningless to me. Now working!

AIDS in Style!

A campaign done for the Aids Foundation of Chicago. I don't entirely understand the relevance of the headline and the visual! "When will it go out of style?"...as in is there someone who really thinks that AIDS is a matter or style? Or is there a larger picture I fail to see. Can anybody help?

Wonderbra - Spec Work!

A spec-ad for Wonderbra done by Think Why Not, an agency from Mumbai, India. I wonder when wonderbra will actually make an entry into the Indian markets, the agency is sure to have a ball, or two :) working on the account!

International Peace Day - TBWA

TBWA Cochin from Kerala, India did this ad that was released in a news-daily called Malayalam Manorama on the occassion of International Day of Peace on September 21st last year. Simple, funny and relatable across the world. Nice work!

Sleep Tight - Naber Kaffee!

A new ad for Naber Kafee by Tolga Büyükdoganay, an Art Director from FCB Austria. Scroll below to see more work done by him. I somehow feel that the previous ads for Naber were much stronger than this one. What are your reactions??

Hook, Line & Sinker!

Thanks to Brandon from BlattnerBrunner for sending in these posters done for a Lazer Sharp, a company that manufactures Fishing Hooks. According to Brandon, the main advantage of these fishing hooks is that they are so sharp, that they significantly reduce snagging and increase the odds of setting a hook when a fish bites.

The three individual posters were actually die cut before placement in a pattern that mimics its travel through the water. The poster is replaced once a week for a month with the idea that fisherman typically come into a specific store often enough to see the effect.

Run Mumbai Run!

Thanks to Trilokjit Sengupta, a Copywriter from TBWA, Mumbai for sending in this campaign done for the Standard Chartered BPL Mumbai Marathon in December 2005. The ads were meant to motivate more people to participate in the marathon. The Art Director on the ads was a bald Mallu called "Geo" as described by Trilokjit himself! Hope you like these...

Sticks When Wet...

Really kick-ass Direct Mailer Idea for Dunlop Tyres. Amazing combination of medium and message. VIA

Superman Crash!

Funny Billboard from Thailand or Malaysia (not sure)...its for an optician just below the hoarding. Very effective and not to mention very funny and memorable too!

Ant-hology!

Weird ad but very different ad this one. Its shows a dead ant...with the sign off "Diabetes Kills" I get the fact that Ants love sugar and eating lots of it killed it! Does it make me eat any less sugar, I really dunno bout that!

Money in my Home

This Ad by OgilvyOne in Mumbai, India was done to help the victims affetcted by the Tsunami. the headline in Hindi means "Lakhs of Homeless People affected by the Tsunami need your help". Nice work! Team: Vipul Salvi, Pramod Sharma.

Small Idea, Big Impact...

Absolutely amazing work from JWT, India. This one is really stunning. Simple, clear and bang-on!

Father India!

Here's an extremely intresting ad against Female Foeticide done by Index Advertising. Nice Idea!

Headline: As per the census, there are 958 women for 1000 men. Because, more than 1 million female foetuses are aborted every year. Wake up before it's too late. Ban Sex Determination.

Agency: Index Advertising
Copywriter: Shoeb Shaikh
Art Director: Shoeb Shaikh & Khalil Shaikh

Extreme Coincidence!

I was running through some old ads and I spotted this press campaign done for a health club named Extreme some where in South East Asia. It reminded me of the Ogilvy, Mumbai campaign posted a few days back. Do any of you see the same??

By the way, for those interested in more...this campaign also won something at the Asia Pacific Ad Festival in 2005.

Baby in the Bin!

How many movies have we seen where new borns are dumped into bins and left to find a way for themselves. Well, looks like its reality time!

To combat the problem that was rapidly increasing in Bankok, Ogilvy One installed these false garbage cans in regions next to the university of Bangkok, equipped with a device with a movement sensor. Each time a person passed by the cans, they emitted the sound of a child crying.

When opening the cover, the viewer found a message inviting them to know more about a contraceptive pill in the site of the Schering. The campaign caused controversy, spontaneous media coverage and lots of attention. VIA

Sania Clear Hain!!

Well, here she is! Sania Mirza - India's Pin-Up Girl at her photographic best for Sprite. I know that this isn't a really creative campaign and stuff but i'm sure the desi-boys in India will love these for sure! The campaign was done by Ogilvy & Mather, Delhi and the TVC for the same campaign was produced by Sabal Sheikhawat and his production company Big Picture Company.

German Blush Teaser!

Blush, a German lingerie store, has this amazing outdoor teaser campaign that leads visitors to its store. Amazing idea in the way it makes the viewers curious to know more. Agency: BBDO, Berlin. via.

37 One Shows!!!!

PETE BRYZICKI. I've never heard his name, but when I heard that here's a guy who's picked up the pencil 37 times, it just blew my mind!

Every year, the One Show Festival, gets thousands of entires from across the planet and often less than 1% of the total entries, win a Gold pencil. Every creative person worth his salt knows that the accolade is not only an instant career stepping stone but also a symbol that their work has helped elevate creative advertising standards worldwide.

Winning one pencil is an achievement. But 37? How does anybody explain that!! See what makes Pete Bryzicki tick and discover the many secrets behind his unflinching work ethic and what keeps him going time and again at http://www.enteroneshow.org/pete.php

Future Lions @ Cannes 2006

AKQA in association with the Cannes Advertising Festival has just announced a competition called "The Future Lions" for all college students from across the globe. The event is a chance to help students showcase their work to employers much before they pass out of college or ad schools. The competition also helps showcase work done by the future superstars of advertising.

The Future Lions site at www.futurelions.com includes loads of information like a creative brief, FAQ's, winning tips from AKQA's Executive Creative Directors, downloadable posters and an online submission form.

The winners of the “Future Lions” will be announced on Tuesday, June 20th at the Cannes International Advertising Festival in a seminar titled “Hire Them Before they Steal your Job: Meet the World's Most Forward-Thinking Students”. The seminar will feature the top five entries of the competition giving attendees a first crack at a fiercely talented crop of ad students about to enter the workforce.

The deadline for submissions is May 21, 11:59 p.m. PST. There is NO ENTRANCE FEE and few creative restrictions. The competition is an exceptional way for students to attract the attention of the world's most influential agencies. For further information about the competition or how to participate log on to www.futurelions.com or send an email to futurelions@akqa.com

VIA: ad-rag.com

Lyomer in the Loo!

I simply wonder if agencies do anything more than Guerilla Work anymore. There's so much of it all aover the world. This one is from Portugal and the agency is Bates, Red Cell. It is for a Nasal Spray called Lyomer. Great idea and very effective in the way it works. VIA