Ariel Spots...

A campaign for Ariel Washing Powder. I find this campaign boring. And you can like think of a thousand of these and its not the first time you've seen them! VIA

McCann @ the One Show!

The US based One Show has disqualified an entry for ‘Sanctuary’ magazine, created by McCann-Erickson, Mumbai. The reason the One Club officials cite for the disqualification is that the idea was similar to one used for the Matheran Bachao Samiti, created by Uday Parkar and Veynz Nayre in 1998 while they were with Everest Brand Solutions (then Everest Advertising). For further info: click here

Titanium Mirrors!

Interesting Guerilla idea for a optical solutions company (i think). The headline reads "Extends your vision with panoramic lenses". VIA

i-flex Bangalore Posters!

2 posters we created at be positive 24 to encourage the employees at i-flex solutions, Bangalore to donate unused medicines and other medical aid. The final posters had original band-aid strips stuck on them.

Lift Karadey!

A really eye-catching hoarding for TVH, a company that specializes in forklifts! via

It's a Girl!

Thanks to Vishal Shah from Network Advertising, Mumbai for sending in this poster that they designed for the AAAI - Cannes Young Lions Contest where the brief was to design a poster against Female Foeticide. Does anybody think that this will pass the acid test??

Magic FM

I see a huge rise in the number of campaigns for Music Chanels, Radio Stations, Cinema Theatres, DVD/VCD/CD Lending Libraries, Book Stores, etc. A clear indication that the entertainment age is up and alive! Here's another campaign by Graffitti BBDO for a Radio Station called Magic FM. via: ihaveanidea.org

The Shoe Hospital!

A cool ad for a place called The Shoe Hospital. Nice work! via:ihaveanidea.org

PETA!

A new campaign for PETA - People for Ethical Treatment of Animals. Does anybody know which agency did this campaign??

Fear the Black!

Fear the Black! Lowe's latest for Bajaj. Copywriters reading this, does something about this print ad jarr you? Do you find something disturbing? I'd love to know...Cheers! via: agencyfaqs

Lasik Eye Surgery

May be I'm under estimating the intelligence of the common man but would everybody get this one? I somehow think not everbody would get it, but then not everybody needs to, isn't it?

Heinz Turns 130!

42 - Below

This campaign for 42 Below Vodka is quite interesting. It doesn't have a great idea behind it but some very nicely written copy that makes me want to try the product once.

Knock Outs!

If there's one campaign that everybody seems to love, like and admire, it is this one for SBI Cards done by Mudra. These guys seem to have got it bang on! A simple campaign that tells the message so interestingly...keep rocking guys, thanks for this one! via: adsoftheworld

Don't Vote!

We had elections in Tamilnadu, a state where I live in and a friendly neighbourhood copywriter created this campaign to encourage people to vote. I like these...I'm sure you will too! via: paaji

Yaaaaaaaawn!

Yaaaaaaawn! Does this even qualify as advertising?? Hmmmm...it puts me to sleep! Better luck next time guys!

Creative Director: Asif Amin Tibet Baqual, Art Director: Naresh Jisnani, Copywriter: Asif Amin Tibet Baqual

Gassssssssssssssss!

FCB Brazil is the agency behind this ad for Luftal Antacid. Quite simple and straight if you know the periodic table! Well, if you dont, then this one's a complete beamer! :) via: ad blather

S&M??

A print campaign for S&M done by Saatchi and Saatchi, Australia. But what is S&M, I have no clue whatsoever! Will somebody help!

Percept kicks ass @ Montreux!

Percept/H has been having a dream month! Four of their entries have gone on to become finalists at the recently concluded 16th International Montreux Advertising Festival held in Switzerland.

A finalist at the Montreux Fest was a campaign for Mahanand Josh Flavored Milk in the Press: Beverages category. The campaign has two ads, both showing a cow grazing on items such as strawberries and chocolate, which are lying on the grass. The lines with the logo are, ‘Strawberry Flavoured Milk’ and ‘Chocolate Flavoured Milk’, respectively. The campaign bagged a bronze at the AAAI Goafest as well. It was created by Deborah Fernandes, Ayesha Bedi and Tejali Shete.


Another finalist includes a press ad for The Ghetto Bar titled ‘Jaws’ in the Press: Retail category. The ad, created by Anil Kakar (copy) and Manish Ajgaonkar (art), showed a striking visual of a shark in a glass of beer, with the beer looking like an ocean of sorts. This brings out the proposition that The Ghetto Bar will be showcasing Hollywood movies such as ‘Jaws’ (hence, the whole sharks angle).

The next finalist was an ad for the Cancer Patients Aid Association in the press and public interest category. Aimed at throwing light on secondary smoking, the ad shows the feet of a man and a boy in a morgue with the placards ‘Smoker’ and ‘Passive Smoker’ on each of them, respectively. The credits for this ad go to Tarun Batra and Sachin Kamath.

The last finalist was a press ad for Tena Adult Diapers, created by Thoppil Paul and Santosh Sonawane, in the Press: Cosmetics/Pharmaceuticals category. The ad has a single line of copy that reads, ‘Is this how it feels when your bladder interrupts your life?’ That sounds simple enough, except that after every two or three alphabets, there is a comma, thus bringing out the ‘interruption’ problem. (Tena is an adult diaper that helps combat incontinence.) VIA: agencyfaqs.com

100% Scam of the Year!

Scam! One word that every creative person has come across at some point of his or her career! Come on, we all do it! But then, what's really irritating is that really sad ideas like this are exected as real work! Finding leaves from different trees and putting them in the middle of a magazine isn't great work! Hell, it isn't even good work.

And come on, does the team at Ogilvy really want us to believe that they went around the jungles looking for leaves and branches! Crap...move on and try something that's more convincing next time...these are really so dumb...yes, they do suck as much as Kotex does!

Credits: Creative Director: Piyush Pandey / Sumanto Chattopadhyay. Copywriter: Delara Sidhva. Art Director: Sachin Kamble

Source: New Woman magazine / Indiawali Brides magazine / Elle magazine

VIA: ads of the world

Axe Down Under!

Well, well, well, look what we have here! After successfully satisfying the dreams of millions of men across the planet, Axe is back to give you the ultimate orgasm with "Axe Underwear"! Now that's something new! I wonder if these will work too? Well, ideally they should...but would you by Axe Undies just coz they made good deo's??

Anyways, check out this really cool TVC by Axe for their Underwear done by BBH (Bartle Bogle Hegarthy)...I really enjoyed watching this one! Kinda cool! VIA: coloribus

Dead Driving!

"Driving drunk can make you famous"

Title: Newspaper // Art: Sarabjit Singh // Copy: Monish Gupta // Agency: Lowe, india

Eyes Eyes Baby!

A Public Service Print Ad on Eye Donation done by Think WhyNot, Mumbai. (Was nominated in the Rajasthan Patrika’s Awards) Credits: Copy: Prasad Kulkarni and Aunindo Sen. Art: Prasad Kulkarni

Perri Alley Impression!

A brand new creative for Perri Alley Shirts from 1pointsize, a Creative Hotshop in Chennai, India.

Loozah?? ewww!

A fruit juice named Looza?? Why would anybody name their drink that?? Well, your guess is as good as mine! And by the way, if you notice you'd see people getting scared of the fruits following them...are they not supposed to enjoy the taste that follows them instead of being scared or freaked out. This campaign left me pondering! What do you think...anything similar??