This campaign for ICARE - An organisation that educates and supports eye donation was done by Contract Advertising, Delhi. VIA: adsoftheworld
Sunday, May 14, 2006
Blind Visuals!
This campaign for ICARE - An organisation that educates and supports eye donation was done by Contract Advertising, Delhi. VIA: adsoftheworld
Saturday, May 13, 2006
Advertising makes the world go around!
I honestly believe that a few debates are eternal and will go on... The fact that parallel thinking exists is something eveybody in the industry needs to accept. Look at these 2 ideas, one from the U.K. and one from Mumbai, India. Now they are similar cos both of them use a rubber stamp but I guess it ends there...
A few months ago, we used cracked walls in the city to promote Karate Classes at a Fitness Club. There were visitors screaming their heads off saying it was done before...the point being cracked walls as a medium have been used for headache tablets, earthquake relief, and lots of other products. That clearly does not mean they cant be used again as long as the message is new and so is the product category!
Friday, May 12, 2006
Ariel Spots...
A campaign for Ariel Washing Powder. I find this campaign boring. And you can like think of a thousand of these and its not the first time you've seen them! VIA
McCann @ the One Show!
Titanium Mirrors!
Interesting Guerilla idea for a optical solutions company (i think). The headline reads "Extends your vision with panoramic lenses". VIA
Magic FM
I see a huge rise in the number of campaigns for Music Chanels, Radio Stations, Cinema Theatres, DVD/VCD/CD Lending Libraries, Book Stores, etc. A clear indication that the entertainment age is up and alive! Here's another campaign by Graffitti BBDO for a Radio Station called Magic FM. via: ihaveanidea.org
Thursday, May 11, 2006
PETA!
Knock Outs!
If there's one campaign that everybody seems to love, like and admire, it is this one for SBI Cards done by Mudra. These guys seem to have got it bang on! A simple campaign that tells the message so interestingly...keep rocking guys, thanks for this one! via: adsoftheworld
Don't Vote!
We had elections in Tamilnadu, a state where I live in and a friendly neighbourhood copywriter created this campaign to encourage people to vote. I like these...I'm sure you will too! via: paaji
Yaaaaaaaawn!
Wednesday, May 10, 2006
Gassssssssssssssss!
S&M??
Percept kicks ass @ Montreux!
Another finalist includes a press ad for The Ghetto Bar titled ‘Jaws’ in the Press: Retail category. The ad, created by Anil Kakar (copy) and Manish Ajgaonkar (art), showed a striking visual of a shark in a glass of beer, with the beer looking like an ocean of sorts. This brings out the proposition that The Ghetto Bar will be showcasing Hollywood movies such as ‘Jaws’ (hence, the whole sharks angle).
The next finalist was an ad for the Cancer Patients Aid Association in the press and public interest category. Aimed at throwing light on secondary smoking, the ad shows the feet of a man and a boy in a morgue with the placards ‘Smoker’ and ‘Passive Smoker’ on each of them, respectively. The credits for this ad go to Tarun Batra and Sachin Kamath.
The last finalist was a press ad for Tena Adult Diapers, created by Thoppil Paul and Santosh Sonawane, in the Press: Cosmetics/Pharmaceuticals category. The ad has a single line of copy that reads, ‘Is this how it feels when your bladder interrupts your life?’ That sounds simple enough, except that after every two or three alphabets, there is a comma, thus bringing out the ‘interruption’ problem. (Tena is an adult diaper that helps combat incontinence.) VIA: agencyfaqs.com