Sunday, May 14, 2006

Blind Visuals!



This campaign for ICARE - An organisation that educates and supports eye donation was done by Contract Advertising, Delhi. VIA: adsoftheworld

Car-lsberg!

This one I really like! It's quite simple and very nicely done. What I don't know is the agency behind it. Anybody does??

Saturday, May 13, 2006

Advertising makes the world go around!


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I honestly believe that a few debates are eternal and will go on... The fact that parallel thinking exists is something eveybody in the industry needs to accept. Look at these 2 ideas, one from the U.K. and one from Mumbai, India. Now they are similar cos both of them use a rubber stamp but I guess it ends there...

A few months ago, we used cracked walls in the city to promote Karate Classes at a Fitness Club. There were visitors screaming their heads off saying it was done before...the point being cracked walls as a medium have been used for headache tablets, earthquake relief, and lots of other products. That clearly does not mean they cant be used again as long as the message is new and so is the product category!

Terror by Discovery

A grim reminder of how some images can never be wiped out from our lives! I think this ad won a Cannes Lion last year.

Friday, May 12, 2006

Darth Vader for Phillips!

A superb print ad for Philips Tubelights. It's kinda old but its one I sure won't forget in a long long while! Does anybody know who came up with this one??

Ariel Spots...




A campaign for Ariel Washing Powder. I find this campaign boring. And you can like think of a thousand of these and its not the first time you've seen them! VIA

McCann @ the One Show!

The US based One Show has disqualified an entry for ‘Sanctuary’ magazine, created by McCann-Erickson, Mumbai. The reason the One Club officials cite for the disqualification is that the idea was similar to one used for the Matheran Bachao Samiti, created by Uday Parkar and Veynz Nayre in 1998 while they were with Everest Brand Solutions (then Everest Advertising). For further info: click here

Titanium Mirrors!



Interesting Guerilla idea for a optical solutions company (i think). The headline reads "Extends your vision with panoramic lenses". VIA

i-flex Bangalore Posters!



2 posters we created at be positive 24 to encourage the employees at i-flex solutions, Bangalore to donate unused medicines and other medical aid. The final posters had original band-aid strips stuck on them.

Lift Karadey!

A really eye-catching hoarding for TVH, a company that specializes in forklifts! via

It's a Girl!

Thanks to Vishal Shah from Network Advertising, Mumbai for sending in this poster that they designed for the AAAI - Cannes Young Lions Contest where the brief was to design a poster against Female Foeticide. Does anybody think that this will pass the acid test??

Magic FM




I see a huge rise in the number of campaigns for Music Chanels, Radio Stations, Cinema Theatres, DVD/VCD/CD Lending Libraries, Book Stores, etc. A clear indication that the entertainment age is up and alive! Here's another campaign by Graffitti BBDO for a Radio Station called Magic FM. via: ihaveanidea.org

Thursday, May 11, 2006

The Shoe Hospital!

A cool ad for a place called The Shoe Hospital. Nice work! via:ihaveanidea.org

PETA!


A new campaign for PETA - People for Ethical Treatment of Animals. Does anybody know which agency did this campaign??

Fear the Black!

Fear the Black! Lowe's latest for Bajaj. Copywriters reading this, does something about this print ad jarr you? Do you find something disturbing? I'd love to know...Cheers! via: agencyfaqs

Lasik Eye Surgery

May be I'm under estimating the intelligence of the common man but would everybody get this one? I somehow think not everbody would get it, but then not everybody needs to, isn't it?

Heinz Turns 130!

42 - Below




This campaign for 42 Below Vodka is quite interesting. It doesn't have a great idea behind it but some very nicely written copy that makes me want to try the product once.

Knock Outs!



If there's one campaign that everybody seems to love, like and admire, it is this one for SBI Cards done by Mudra. These guys seem to have got it bang on! A simple campaign that tells the message so interestingly...keep rocking guys, thanks for this one! via: adsoftheworld

Don't Vote!


We had elections in Tamilnadu, a state where I live in and a friendly neighbourhood copywriter created this campaign to encourage people to vote. I like these...I'm sure you will too! via: paaji

Yaaaaaaaawn!



Yaaaaaaawn! Does this even qualify as advertising?? Hmmmm...it puts me to sleep! Better luck next time guys!
Creative Director: Asif Amin Tibet Baqual, Art Director: Naresh Jisnani, Copywriter: Asif Amin Tibet Baqual

Wednesday, May 10, 2006

Gassssssssssssssss!


FCB Brazil is the agency behind this ad for Luftal Antacid. Quite simple and straight if you know the periodic table! Well, if you dont, then this one's a complete beamer! :) via: ad blather

S&M??



A print campaign for S&M done by Saatchi and Saatchi, Australia. But what is S&M, I have no clue whatsoever! Will somebody help!

Percept kicks ass @ Montreux!

Percept/H has been having a dream month! Four of their entries have gone on to become finalists at the recently concluded 16th International Montreux Advertising Festival held in Switzerland.


A finalist at the Montreux Fest was a campaign for Mahanand Josh Flavored Milk in the Press: Beverages category. The campaign has two ads, both showing a cow grazing on items such as strawberries and chocolate, which are lying on the grass. The lines with the logo are, ‘Strawberry Flavoured Milk’ and ‘Chocolate Flavoured Milk’, respectively. The campaign bagged a bronze at the AAAI Goafest as well. It was created by Deborah Fernandes, Ayesha Bedi and Tejali Shete.


Another finalist includes a press ad for The Ghetto Bar titled ‘Jaws’ in the Press: Retail category. The ad, created by Anil Kakar (copy) and Manish Ajgaonkar (art), showed a striking visual of a shark in a glass of beer, with the beer looking like an ocean of sorts. This brings out the proposition that The Ghetto Bar will be showcasing Hollywood movies such as ‘Jaws’ (hence, the whole sharks angle).

The next finalist was an ad for the Cancer Patients Aid Association in the press and public interest category. Aimed at throwing light on secondary smoking, the ad shows the feet of a man and a boy in a morgue with the placards ‘Smoker’ and ‘Passive Smoker’ on each of them, respectively. The credits for this ad go to Tarun Batra and Sachin Kamath.

The last finalist was a press ad for Tena Adult Diapers, created by Thoppil Paul and Santosh Sonawane, in the Press: Cosmetics/Pharmaceuticals category. The ad has a single line of copy that reads, ‘Is this how it feels when your bladder interrupts your life?’ That sounds simple enough, except that after every two or three alphabets, there is a comma, thus bringing out the ‘interruption’ problem. (Tena is an adult diaper that helps combat incontinence.) VIA: agencyfaqs.com