


communication from across the planet!
I honestly believe that a few debates are eternal and will go on... The fact that parallel thinking exists is something eveybody in the industry needs to accept. Look at these 2 ideas, one from the U.K. and one from Mumbai, India. Now they are similar cos both of them use a rubber stamp but I guess it ends there...
A few months ago, we used cracked walls in the city to promote Karate Classes at a Fitness Club. There were visitors screaming their heads off saying it was done before...the point being cracked walls as a medium have been used for headache tablets, earthquake relief, and lots of other products. That clearly does not mean they cant be used again as long as the message is new and so is the product category!
I see a huge rise in the number of campaigns for Music Chanels, Radio Stations, Cinema Theatres, DVD/VCD/CD Lending Libraries, Book Stores, etc. A clear indication that the entertainment age is up and alive! Here's another campaign by Graffitti BBDO for a Radio Station called Magic FM. via: ihaveanidea.org
The last finalist was a press ad for Tena Adult Diapers, created by Thoppil Paul and Santosh Sonawane, in the Press: Cosmetics/Pharmaceuticals category. The ad has a single line of copy that reads, ‘Is this how it feels when your bladder interrupts your life?’ That sounds simple enough, except that after every two or three alphabets, there is a comma, thus bringing out the ‘interruption’ problem. (Tena is an adult diaper that helps combat incontinence.) VIA: agencyfaqs.com