Thursday, July 13, 2006
ACRES, Singapore


A campaign for ACRES: Singapore, Animal Concerns Research & Education Society. The headline reads 'Illegal logging kills more than just trees.' The campaign was done by Y&R, Singapore. VIA
Hands on Movies!


What I don't understand very clearly is the fact that the hands are at the doorstep while the movies are actually available online which means they are on my computer! May be the same hands on a mouse would be appropriate or these would work best for a movie rental service that delivers the CD's or DVD's home. Isn't it?So Long Gone!
Hello everybody! I've been away & busy for a while. I'm sorry for not being able to post new work for almost a week now. But, I'm baaaaaaaaaaaaack! You can expect to see loads of new posts very soon. Thanks for the wait, hope you continue to enjoy twenty four!
Thursday, July 06, 2006
Wednesday, July 05, 2006
Tuesday, July 04, 2006
Drink & Die!
To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message. A really nice and innovative idea done by Art director, Sanket Pathare and Copywriter, Parixit Bhattacharya. Monday, July 03, 2006
Slim Jeans by JWT!




It takes one stunning campaign and a mind blowingly simple idea to win at almost every advertising festival across the planet. For India, it has been this campaign for Levi's Slim Jeans by JWT that has done it. The latest being a Gold Lion at the Cannes Ad Fest. Brilliant, simply brilliant. PS: The campaign was one of the favorites to win a grand prix too! Too bad, it missed it by a whisker.Sunday, July 02, 2006
Would You Eat Here??
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