A public service campaign for a NGO called NDWM in Mumbai, India. The style of execution is one that we'v'e seen before though.
Thursday, July 20, 2006
Desi HBO!
I really like the way this campaign by Mudra for HBO reflects the true spirit of how India looks at Hollywood Movies! To be honest, most of us here would believe that this is a campaign for MTV. It's got a very non serious, kitsch feel to it but does grab attention well.Stains Are History!
A new campaign from Mudra Communications for Henko. I somehow think that there is a great idea here but it hasn't been pushed to its best yet.Wednesday, July 19, 2006
A high-rise Shark!
To promote its Shark Week, airing July 30 - August 4, Discovery Channel has hung a 446 foot long inflatable shark atop its Silver Spring, MD building. They're calling it the biggest Shark Week stunt ever. To accompany the inflatable shark, street teams with pun-filled names like Bight University Chewleaders, will roam the streets of New York. VIA
Superman is BACK!
An interesting guerilla idea for the launch of Superman Returns in Antwerp. I think the agency is Duval Guillame. Can anybody confirm that?
Face the Glass Once More!
Oh! Another one of those 'I bumped into a glass' campaigns for a cleaner called Windex. I've seen variations of people bumping into unseen objects, birds with bandages on their heads, birds squashed on glass, ants walking onto clear glass and several others...all done too many times, yaaaaawn!Blogcked!
I know that most visitors from across India must be dissapointed with the fact that blogspot.com has been blocked due to security reasons after the 7/11 blasts in trains across Mumbai. I share the same dissapointment too. Recent reports suggest that this is only a temporary move and all blogs shall be restored soon. For those of you in other countries, the updates will continue and I hope you enjoy this site as you always did. Thanks for the support and to all my friends from India, thank you for your patience!
Monday, July 17, 2006
Nemo DM
A DM idea for the launch of the film 'Find Nemo'. This little DM was sent to Media Planners across agencies. I've heard that this idea has been done before but I haven't seen it before. If you know where and when, a link would help!AXN Challenge!
I watch AXN quite regularly and I think this ad depicts the mood and content of the channel pretty accurately. It's definetely not for somebody with a weak heart!
The Gift of HIV!
A campaign that aims to stop the spread of HIV. It was done a while ago but I thought I'd share it anyways. The headline is in German, I guess! Translates into something close to "What are you bringing home your partner today?" I might be wrong, it would be great if somebody could translate the headline.
Sunday, July 16, 2006
Strength of Teeth Again!
Yesterday, I posted exactly the same idea for another brand of toothpaste and it is back again!! This guerilla idea was done by Rediffusion DY&R for Colgate! Advertising can be funnier than you think it is.Alert Attention!
An ad for NoDoz, a tablet that keeps you awake, alert, etc. I like the subtleity of the idea here!Sportlist Arrows!
This campaign for sportlist has art-direction I really really like. Though it seems like a technique we've seen before, the ads do have a certain freshness of their own. I think the campaign would look lovely on outdoor! A sight to cherish... 
Yet Another Bag!
Oops, just when we'd thought we had seen enough bags, there comes another one! This bag for Pantene was designed in such a way that the strings of the bag co-incided with the hair demonstrating how strong the hair is after the use of Pantene. VIA: coloribus blog
Saturday, July 15, 2006
Les Milles International
No Bulging Biceps, No Muscular Men, No Big Budgets...A poster campaign by Draft NZ for Les Mills International, a fitness company. The campaign was shot in the Death Valley. VIA 
Global Warning!
A small demonstration of what we would soon be left with if we continued with Global Warming. The agency behind this is BDDP & Fils.
Friday, July 14, 2006
Another Bag!
There we go, yet another bag! I don't mind them but I wish someone tried something new with them. This one is to help children who are Autistic. The headline reads 'Reach out to children with autism.' The Art director is Yosef Khouwes. If you know the agency, share it!
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