Arush Energy Drink

AGENCY: BBDO Toronto >> CREATIVE DIRECTOR: Ian Mackellar >> ACD / ART DIRECTOR: Mark Mason >> ACD/COPYWRITER: Patrick Scissons >> PHOTOGRAPHER: Mark Zibert

The DHL Box!

Tropical Cheddar Cheese!

The Unofficial Sponsor of Halloween!

There are a few aspects of our lives that all advertising people seem to be in love with. Like superheroes, movies/filmstars, musicians/bands...it would be fair enough to add zombies/evil characters and villains to that list. This Halloween Campaign for Heineken is a treat for those who love the dark guys - Count Dracula, Frankenstein, Grim Reaper, An Egyptian Mummy and Wolfenstein...all classic features of this really cool campaign. Happy Halloween!

More Powerful Than Pain

An interesting Guerilla Attempt to depict the impact of Advil-IBUPROFEN, a drug that helps you deal with a headache.

Bausch & Lomb - No Defects

Bausch & Lomb >> Print: Title - Warranty against manufacturing defects >> Industry: Contact lenses >> Agency: FCB-ULKA >> Account Executive: Akshat Singh >> Art Director: Rajanish Kr. Jain >> Creative Director: Shiveshwar Raj Singh >> Photographer: Rajanish Kr. Jain >> Writer: Kingshuk Dey

Meiji Milk

Client: Meiji Milk >> Print: Title - Alley, Pillar, Balcony & Staircase >> Industry: FMCG >> Agency: BBDO Singapore >> Executive Creative Director: Francis Wee >> Copywriter: Andrew McKechnie >> Art Director: Goh Wee Kim >> Typographer: Eng Lee Sin >> Photographer: Jonathan Tay >> Account Handler: Jason Tan

BILT in 3 colors

Client: BILT Papers >> Print: Title - Meadow, Water & Moon >> Industry: Stationery >> Agency: Lowe, Delhi >> Copy: Radhakrishnan >> Art: Aneesh Jaisinghani

The Vegetarian Genius!

I think this campaign for La Opala Tableware is simply fantastic. For those of you who might look at the idea and say well, it's nice but what's so great about it...look deeper. The real magic lies in that small little line that reads 'Vegetarians love their meal more on La Opala. 100% bone ash free.' Now, in India that's a big statement to make.

In a country where a huge chunk of the population is essentially vegetarian and swear by it, a promise like that can mean amazing returns...we all know what happened to the fortunes of a toothpaste brand named 'Anchor White' when they called themselves 100% vegetarian...they clearly beat the living daylights out of every big player in essentially vegetarian states like Gujarat. It's a kind of promise that genuinely works in your favor as a manufacturer. Lovely stuff this...truly can be termed 'Advertising that Works'!

More Young Guns 2006

Entry for YoungGuns 2006 has kicked off with another controversial Call For Entry Campaign - “Worth the Pain”. Conceived by Saatchi & Saatchi Auckland with the insight that if there's one thing young creatives know about producing great work, it's that they often have to go through hell to get there.

Long hours, low pay, poor diet and high stress all combine, threatening to waste them away to mere wrecks. That's where this year's Young Guns call for entries comes in. It comes in the form of a healthy reassurance to the world's under thirty creative community that all this self-inflicted mental and physical trauma they're putting themselves through to enter Young Guns is really “worth the pain.”

The end result being a truly integrated campaign that is already working its way into creative directors' offices and their departments across the globe. To kick things off they created the Dr. Junge Pistole Wellness Clinic (loosely translating into 'Young Guns' in German) in Cannes where nurses administered saline drips and vodka retoxes to weary and damaged young creatives.

A series of creams and ointments to ease the patients' symptoms were also placed in dispensers in bathrooms across the city. A variety of self-treatment posters were created highlighting the potentially lethal threat of ulcers, psoriasis and hemorrhoids (all inevitably brought on by the day to day stresses of the agency environment). These were then sent out to departments around the world. The agency also created a series of print ads that enabled young creatives to test their blood, phlegm, urine and stools.

There is also an online medical facility that reviews creatives' health and diagnoses them. On the site, a virtual nurse appears, prescribing creatives with a downloadable self-treatment film (directed by Saatchi NZ's Matty Burton and Dave Bowman). If your stomach's up to it, have your physical and mental state assessed too at www.worththepain.com

Toby Talbot, CD of Saatchi & Saatchi Auckland had this to say:“Creative Award shows have become increasingly competitive, and although Young Guns is unique with its focus on young and emerging talent, our job in creating their call for entries campaign was to position Young Guns as the edgiest creative awards show in the world.

Why? Simply, the freshest, most innovative thinking comes from young creatives around the world, and this is clearly reflected by the young team who created the 'Worth the Pain' campaign”.

Young Guns is known globally for their controversial call for entry campaigns, having had award-winning campaigns in previous years created and developed by Crispin Porter + Bogusky Miami, Leo Burnett, Chicago and Mother, London. Saatchi & Saatchi Auckland has clearly continued this tradition. via

Ewwwwwww!

Well, these days even your shit can tell you your state of mind! This is a page from the Young Guns Entry Kit. So you like this shit, huh?

The Crime Stoppers!

Copy: “Each day, ordinary citizens are fighting crime by calling Crime Stoppers. Last year alone their actions resulted in close to 800 arrests. While their identities shall remain unknown, the effect these unsung heroes are having on our community is plain for all to see. So if you know anything about a crime, please pick up the phone and call. Whoever you are.”

Client: Crime Stoppers West Australia >> Agency: Marketforce, Australia >> via

Amnesty Vision Chart

Copy reads: See more clearly >> Agency: DDB Hungary

Blood Buster Movies!

Dog Eats Your Fingers!!

Every day I see more and more ads that seem 2 spread out so much gore. Burnt bodies, tortured limbs, broken bones, severed arms and rotting skeletons...I really don't know if consumers across the world really enjoy sights like this. I'm sure stuff like this would hardly sell in a country like India but does it really work effectivel in other parts of the worls or is it just another attempt at making juries at ad fests go 'Aaaaah! What a great idea'

Here's one more with a dog that's eaten off its owners fingers, if you enjoy this then maybe it works!

Agency: Grey Worldwide, South Africa >> Creative Director: Mike Barnwell >> Art Director: Chest Rockwell & Little Bastard >> Copywriter: Drunk Dave

PS: The Art Director & Copywriter have rather appropriate names too!

Watch the Animals Do It!

Is it the mating season across the animal kingdom? Last week it was this and now we have another campaign by Grey Worldwide, South Africa for the Johannesburg Zoo where you can blisfully invade into the private space of your friendly chimpanzee or deer! Voyeurism in a whole new paradigm friends, you interested??

the one second ads!

A cool new campaign by Duval Guillaume in Antwerp. I think the pop-art style combined wih the one second platform is a great combination for a campaign that can take multiple variations as you can see. via

Copy: “One second can determine your life. That’s why One Second launches the fastest mouth freshener ever. Within a second, the gel melts and disolves and it leaves your mouth with a long lasting freshness. You can find One Second at the store in the candy department, next to the mints and the chewing gums. - More information: www.onesecond.be - For fresh breath, think One Second.”

Client: One Second >> Agency: Duval Guillaume Antwerp >> Account Team: Katia Strauwen, Francesco Caccamese >> Creative Directors: Dirk Domen, Geoffrey Hantson >> Copywriter: Geoffrey Hantson >> Art Director: Dirk Domen >> Illustration: Seb De Roover >> Media: Dailies, magazines