Levi's Girls

Do these ads for Levi's have an idea hidden in them?? Marissa, Mary Lynne & Patty Anne...any of you see something I don't?

Heinz Hot Ketchup!

Oil of Olay Anti-ageing Cream!

Red Rash!

A really cool way to promote a skin cream/medication called Desitin that prevents skin rashes especially near the buttocks. The idea here was to promote the cream by using the centrespine of magazines thereby making it more relevant to the consumer. Lovely idea. If you know the agency, leave a comment.

Dogs Are Not Toys!

If you own a pet or are an animal lover, you should really feel something when you see these ads. Are these ads doing the same??

Adidas - Forever Sport!

Shoe Mart from Dubai!

The Classic Partnership in Dubai seems to be doing a lot of great work. This is the third post in 2 weeks and this is a campaign for 'The Shoe Mart' that has broken out across the Middle East. But I may have a small worry...are they getting too alike??

Sometimes too many similar looking stuff from the same agency may not be a great thing. Look at the campaign below. Are they similar or am I just over-reacting??

Splash in Dubai!

Thanks to John Mani from The Classic Partnership Advertising, in Dubai for sending in the latest Splash Campaign that has broken out in the UAE in mainline magazines and on billboards. Like Mani tells me, the ads do have a nice sense of art direction to them. I think they are quite surreal in a way. And that is an aspect that makes them pretty interesting.

Splash is a Dubai based fashion company that was started in 1993. Over the years, Splash has given birth to several fashion brands like Zync, Nexus, Scarlet, Retro and Ms. Splash currently has 55 stores across the globe and also stocks several international brands like Kappa, Lee Cooper and Bossini amongst others.

It's a Roller Coaster Ride!

This is a great post to start a week with. It's a little late by a week or so but it's still such a cool idea that had to be shared. Hopi Hari is an amusement park in Sao Paulo, Brazil. Hopi Hari hired the QG Propaganda agency to create a promotion for their rollercoasters. The park is owned by Grand Prix Enterprises and it is one of the biggest theme parks of Brazil. Coolzor also gives us a bird eye’s view in Google Maps. Amazing stuff!

The Printed Stori by 1 pointsize!

Valentine's Day Guerilla!

A Guerilla Idea at the Unicenter Shopping Mall in Buenos Aires, Argentina during Valentine's Day. via

The Head & Shoulders Duster!

A guerilla campaign for Head & Shoulders Shampoo in Educational Institutions a few years ago. via

Visine - Red Eye!

A really cool ad from JWT, Chile for Visine. A medication that heals red eyes. This page of the daily newspaper was printed in RED! It's an idea you'll instantly appreciate and I doubt you'll forget the product either. Lovely work here!

Ripley's On Red Sky

SABC 3 - The Hoax!

Orchard - The Way We Do It!

I was recently skimming through the websites of Indian Agencies. When I reached Orchard (the name given to Leo Burnett in South India), I did not find a website but instead I found this. I could call it the Human Aspect of Advertising. Thanks, Orchard!

The Home Centre Leather Camp

Thanks to John Mani from The Classic Partnership, Dubai for sending in this ad for the Home Centre (An equivalent of the Homestore in India). I like the idea here. It's different and eye-catching and considering the fact that these ads do talk to an evolved audience, I think they should work fine!

WWF - National Tree Day

Thanks to Tatiana from Full Jazz, Brazil for sending in his campaign for WWF. September 21st is the National Tree Day in Brazil and these ads were made to promote the same.

Agency: Full Jazz, São Paulo, Brazil >> Website: www.fulljazz.com.br >> Creative Director: Luiz Lobo, Paula Junqueira >> Art director: Tatiana Tatsch >> Copywriter: Daguito Rodrigues >> Photographer: Luciano Munhoz >> Illustrator: Félix Reiners >> Brand/Product: WWF

Spontex Super Absorbant!

KYB Shock Absorbers!

Thanks to Hamdi Matussin for sending in this ad for KYB Shock Absorbers. If you know the credits, leave a comment!

The Tree Safari!

A very interesting spec idea done for the WWF by Sanjeev Saikia from New Delhi. I wish somebody at WWF can actually get this produced! Sanjeev began his career as a junior copywriter at JWT in 1996 and is now associate creative director at Interact Vision, a Mudra Group venture.

Suzuki Swift - II

Brand/Product: Suzuki Swift >> Advert title(s): Go & Playground >> Agency: Pagés BBDO, Santo Domingo, Dominican Republic >> Website: www.pagesbbdo.com >> General Creative Director: Rodolfo Borrell >> Copywriter: Yaqui Núñez >> Art Director: Miguel Peña >> Illustrator: Radhamés Germán

For Stronger Bones!

Missing Link Norwegian Skiwear!

I don't get the idea here! I see the bikini form the shape of a fish of sorts but what's the larger picture??

Nivea Hair Care!

Last month, I saw a similar idea for Milk that makes your bones stronger. Now it's Nivea Hair Care. Anybody seen more of these??

The Fitness Company Bag!

Another bag for a health club called the Fitness Company. Interesting one this! Agency: Publicis FFM

Netflorist...

Here's an ad for an online flower delivery portal called Netflorist (SA's largest flower and gifting service). The ad is quite simple and sweet. It just shows hundreds of pictures where women are related to flowers like floral bedspreds, floral umbrellas, floral lampshades, floral lingerie, floral watches, etc. thereby telling us that flowers work!

Lavera Natural Cosmetics!

Agency: Oodles, Singapore >> Art director: Joseph Koh, Charlie Huang >> Copywriter: Charlie Huang, Joseph Koh >> Photographer: Sam Tan (Boomerang Visual Production) >> Digital Imaging: Alice (Hybrid Studio)

The Axe Effect!!

Fallen Angel takes the idea that a woman will do anything for a man wearing Axe to the extreme. In the shot we see an Angel who has just landed on Earth after making the ultimate sacrifice, giving up her wings after getting a whiff of a man wearing Axe.

Product: Axe >> Title: Fallen Angel >> Agency: Lowe Bull, South Africa >> Country: South Africa >> Creatives: Gareth Lessing (Executive Creative Director) >> Tatjana Buisson/ Gareth Lessing (Art Director) >> PJ Eales (Copywriter) >> Other Credits: Photographer: Jason R >> Retoucher: Gareth Lessing

Typefaces That Save Trees!

For all you lovers of the written word, here's another only copy ad...this one is all about how a typeface can save a tree!!

Sony Slim!

Ouch! Did I just see this somewhere or am I just hallucinating?? Maybe I did see it here after all!

Joins Anything!

This print ad demonstrates the superglue’s power in mending cracks. The product tagline says ‘Bonds in Seconds’. – Alteco 110 Super Glue – Agency: Ad Planet Group, Singapore.

This ad reminded me of an ad that was done when I was at Contract Advertising a few years ago. It was a chocolate bar from Cadburys...can't recall the name for sure...the ad was released on Independence Day and showed India and Pakistan joint as a single country! The ad led to wide protests and was highly politicised too...it is amazing how the same idea can draw different reactions in different parts of the globe! It pays to know your territory!

Radio One!