Monday, October 16, 2006
Campbell's Soup!
I like the treatment for these ads for Campbell's Soup by BBDO, Toronto. Shadows are always fun and anything clever with them always grabs attention. via
Mondadori Books @ 30% off!
A really cool campaign for Mondadori Books by Saatchi&Saatchi, Italy. The campaign won a gold prize at the ADCI Awards in newspaper advertising category. Great idea!
Agency: Saatchi & Saatchi, Milan, Italy >> Art Director: Alessandro Stenco >> Copywriter: Giuseppe Mazza >> Creative Directors: Guido Cornara / Agostino Toscana >> Photographer: Enzo Monzino >> via
Havaianas by Marcello Serpa!
Outside The Box by LDV!
This campaign was created by LDV United in Antwerp, Belgium. This campaign was created to stimulate more diverse voting during the elections. The problem in Belgium was that most people tend to vote for the typical, average, white male (of 40-50 years old), while the place has a multi-cultural society.
The aim here was to make people aware of the fact that diverse voting leads to a diverse council. These ads are definetely attention grabbing and I hope they were effective too!
Credits: Stijn Klaver, Bouke Zoete, Tom Loockx >> Creative Director : Werner Van Reck
It's Diwali!
It's Diwali across the Planet and almost every page of every newspaper is trying to promote the festival season with an offer of some kind (cash discounts, freebies, trips abroad, lucky gifts, scratch cards, etc.) How does one stand out from this clutter without losing out on the spirit of the season.
Saints and Warriors, Mumbai recently created this campaign for Piramyd, a retail store where you shop for almost everything your home needs. I like the style of using the packs of traditional Diwali crackers as the core theme for this campaign though it is a style that's been tried before.
Co-incidentally HBO has tried something similar for their Diwali Blockbusters but I feel this campaign is more relatable for it's promo value!
Client: Piramyd Retail >> Agency: Saints and Warriors, Bombay >> Copy: Trilokjit Sengupta >> Art: Sandesh Ghadi / Raja Haldankar.
Thursday, October 12, 2006
Canon on the street!
A really cool new guerilla innovation to promote the Canon S1 range of cameras. These days there's so much guerilla across the streets in every country the world over. I really don't see so much of it in India though! :( via
Wednesday, October 11, 2006
Strip & Jump!
A really cool and funny idea for a Waxing Studio named Strip. The monkey in this ad brings along so much of the attitude to it. Good one from Batey Ads, Singapore!
Title: Lake Client: Strip Waxing Studio >> Country: Singapore >> Agency: Batey >> Creative Director: Pablo Monzon >> Art Director: Mark Bamfield >> Copywriter: Ross Fowler >> via
Light of Life Foundation!
A wee bit bizzare in its imagery, this campaign for Light of Life Foundation is an attempt to educate, inform and share the effects of Thyroid Cancer. To know more about Thyroid Cancer, visit www.checkyourneck.com
Tuesday, October 10, 2006
Nestea Plunge!
A Marcello Serpa Interview!!
Elias Kouloures and his team of friends just interviewed Marcello Serpa from Almap BBDO! The legendary advertising genius from Brasil during his last visit to Germany. Log on to beers and ideas and listen to him as he rants about the industry, his time as a beginner and what underwear he prefers!!
There are 2 parts to the interview and I am sure most of you will enjoy this one as much as I did. Thanks for this one Elias! And for those of you who want more about Serpa, I found this amazing site where there is a lot more about the man himself!
Split Endz, Toronto!
These ads for split endz, a hair salon in Toronto might be a bit morbid for all of you to like it. I don't know the agency, if you do leave a comment. via
A Box Full of Blood!
A very interesting guerilla where the headline reads “Money is not everything. It saves three lives without spending a cent”. Created by M&C Saatchi and the winner of a Bronze Lion at the Direct Category at the Cannes this year. These boxes were installed at several spots across universities in Australia.
FIAT Panda 4X4
Headline: “We should all get out of the city from time to time” >> Agency: Leo Burnett, Madrid! >> via
Monday, October 09, 2006
The Invisible Flowers by Clorox!
Over the advertising years, cleaning agents have used the transparency platform in various ways and degrees, each to demonstrate the cleanest clean. With Clorox Floral, we had to do that and more. Flowerbed positioned the New Floral scent to mimic the presence of real flowers, no matter where you are. So what if you can't see them. If you can smell them, they are there. The 'Do Not Step On The Flowers' sign treats flowers just the way they would be treated in their natural environment.
Title: Floral Scented Clorox >> Client: Clorox >> Art Director: Dinesh Gore >> Copywriter: Lisha Mansukhani >> Agency : TD&A DDB, UAE >> Product Name: Clorox Floral
MADD Grads!
Last week we saw a few guerilla posters against drunken driving that were Calder Bateman Communications for MADD (Mothers Against Drunken Driving). Here's an ad that's as hard hitting and effective. The headline reads "don’t make it a grad to forget". Drunken driving amongst teenagers is a problem in almost every country...the more we see of these, the lesser the number of accidents and deaths, hopefully!
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