Nike Paris!

A cool ad for a new Nike Store on the Champs-Elysees by DDB Paris. The attitude of the ad really rocks!

Dominate Hair Wax!

Colenso BBDO in New Zealand thinks that these ads would convince their TG to buy Dominate Hair Wax. The only thing they make me do is wanna go puke! Sorry but these ads just make me feel that way! I wish they work for the brand.

Product: Dominate Hair Wax >> Agency: Colenso BBDO, New Zealand >> Creatives: Richard Maddocks (Creative Director) >> David Govier (Copywriter) >> Levi Slavin (Art Director) >> Design/Retouch: Simon Redwood

EVIL or LIVE?

Product : Matichon Magazine & Newspapaer >> Agency : Dentsu (Thailand) Ltd. >> Copywriter : Napapatch Kantasil >> Art Director : Thongrob Chantarak >> Photographer : Chatchada Jankhaew

Elevator at Gold's Gym!

A very interesting execution and very clever use of medium by Quadrant Communications, India. Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open. A sure winner for sheer power of the idea!

Agency: Quadrant Communications Ltd. >> Copywriter: Amit Acharekar >> Art director / Illustrator / Photographer: Sandeep Poyekar >> Creative Director: Paul Menacherry >> via

Atlas ATB by Leo Burnett!

Why do I get a sense of deja vu when I see this campaign for Atlas ATB by Leo Burnett, New Delhi (All Terrain Bicycles). May be it has to be the technique that's been done before. Or may be this campaign is just similar to something else.

By the way, I'm guessing that this is the kind of campaign tthatt might mean different ideas to different people. The idea for me is since these are All Terrain, the mud, rocks and sand are visual depictions. What's your take on it, interpret it any other way?

Renault Automobiles!

A very nice campaign for Renault Automobiles by Publicis, Frankfurt in Germany. Crisp, clean Art Direction and some good photography too.

Credits: Executive Creative Director: Stephan Ganser >> Creative Director: Stefan Leick, Jörn Welle >> Art Director: Lars Heberer >> Copywriter: Stephen Quell >> Photographer: Martijn Oort

Virus Race Snowboards by DDB Berlin!

SoL Beer from Brazil!

A series of 4 ads and one media innovation in magazines for SOL Beer by Fischer América, São Paulo, Brazil. A very refreshing campaign here! Wish the beer is just as great. Thanks to Daniel Coelho and Arturo De Albornoz for the info.

Advertising Campaign??

I would love to know more details about this campaign by Almap BBDO in Sao Paulo, Brazil. If any of you have any details as to who the client is, leave a comment. Cheers!

The Reader's Book Shop!

Maps, Maps and more Maps...I think Maps are the next equivalent to Swiss Knives or Russian Dolls in advertising. So many campaigns that have just over-used the concept that they just don't appeal anymore! And even then, we keep seeing more of them everyday. Maybe the jury at the Cannes has an instant appeal for them??

Agency: Ogilvy & Mather, Mumbai, India >> Creative Director: Sumanto Chattopadhyay >> Art Director: Heeral Desai, Mansi Kotian >> Copywriter: Sukesh Kumar Nayak, Hemant Sharma, Pratap Manohar >> Illustrator: Heeral Desai, Sukesh Kumar Nayak, Mansi Kotian, Pratap Manohar

VW Van - Xtra Spacious!

A really cool guerilla idea for VW vans by Ogilvy, South Africa. It involves a person pretending to be an airport chauffeur thereby showing you how many guests “could fit” in the van. via

LEGO Builders by Jung Von Matt, Germany!

The Altoids Stories!

Product: Altoids >> Agency: Leo Burnett Chicago >> Country: United States of America >> Creatives: Noel Haan (Executive Creative Director) Andrew Meyer (Executive Creative Director) Pam Mufson (Creative Director/Writer) Jeremy Smallwood (Creative Director/Art director) Desmond LaVelle (Creative Director/Writer) Julie Scelzo (Creative Director/Art director) Pete Lefebvre (Creative Director/Writer) >> Other Credits : Executive >> Producer: David L. Moore >> Producer: Lisa Kunst >> Photographer: Tony D'Orio

Chevrolet Child's Play!

Apple Upgrade!

For those of you who are still looking for the idea, look at the apple logo closely!

Brand/Product Advertised: teknologin >> Title: Apple upgrade and technical service >> Agency name: Guzel Sanatlar/ saatchi & saatchi, Turkey >> Creative Director: Atakan Sevgi >> Art Director >> Copywriter: Hakan Ertan

Concordia Piglets!

Absolutely shocking, scary, disturbing at times and very very effective. I think this effort for Concordia Children's Services in Phillipines is simply stunning! Great work by Y&R!

Agency: Y&R Philippines, Makati >> Executive Creative Director: Leigh Reyes >> Art Directors: Trisha Uy / Shenguan Tan >> Copywriters: Patrick Low / Leigh Reyes >> Photographer: Raul Montifar >> Production Managers: Ariel Bautista / Jimmy Rozul >> via

FIAT:: Cars on a Mission!

EPCOR Power Play!

Epcor is a utilities company that deals with power & water. This poster series is going around elementary schools around Alberta, Canada reminding kids not to play around with electricity. I think it might be OK for the kids but if this was a campaign that was targetted at the general public, I'd have to say it comes across as forced!

Agency: MacLaren McCann, Calgary, Canada >> Creative Director: Mike Meadus >> Art Director: Brad Connell & Kelsey Horne >> Copywriter: Kelsey Horne & Brad Connell >> Photographer: Ken Woo

Mentitas Calaf

Brand: Mentitas Calaf >> Advert title : Ají / Salmón >> Agency : Lowe Porta, Chile >> Creative Director : Kiko Carcavilla >> Art Director : Cristian Kemp >> Copywriter : Sebastián Collantes

Ajinomoto Seasoning!

Product : Ajinomoto Seasoning >> Agency : Dentsu (Thailand) Ltd. >> Copywriter : Napapatch Kantasil >> Art Director : Supachai Toemtechatpong, Thongrob Chantarak >> Photographer : Anuchai Secharunputong, Nok Pipattungkul

Floragard Fertilizers!

Thanks to David Weiner from Jung Von Matt, Germany for sending in this new campaign for Floragard Fertilizers. I think the idea is quite refreshing!