Absolutely brilliant, stunningly refreshing, very very cool and simply unforgettable. Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to ex-patients. This year, they sent this card in mid-October. When you open it you see the message: It's a little premature, but Happy Christmas. This Christmas Card created McCann Erickson, Belgium for Edith Cavell Hospital is the finest idea I have seen lately. I love this!! via
Wednesday, December 06, 2006
Maharashtra Tourism by Mudra Communications!
An ad for Maharashtra Tourism by Mudra Communications. I can't seem to find the other ads from the campaign. If you can, send em in. Thanks! via
The Excelsior Theatre!
The House of Costumes!
A new campaign from McCann Erickson, Singapore for a costume rental studio called Housz of Costumez. The ads are titled 'Nun', 'Osama' and 'Elton John'. I did not get the idea instantly but did after a little thought. What's your opinion here?
Credits: Ng Tian It (Executive Creative Director) >> (Creative Director) Teng Run run (Art Director) >> Gayle Lim (Copywriter) >> Other Credits: Photographer- Teo >> DI Artist- Kin
Air India Expres by Mudra!
A new guerilla idea to promote air travel on Air India by Mudra Communications. To take the message of how cheap/inexpensive air travel has actually become, Interstate buses were plastered with posters of Aeroplane Windows. The actiivity was aimed at people across bus stops, bus terminals, motorists and crawling traffic in cities!
Murder By The Book!
Kiran Koshy, an Art Director from The Richards Group in Dallas sent in this campaign for a bookstore called 'Murder By The Book' in Houston, Texas. The store specialises in mystery books and the idea here is in absolute sync to draw the attention of any reader who is interested in mystery books. Nice stuff here!
Tuesday, December 05, 2006
Prison Break in Lisbon!
Thanks to Hugo Tornelo from Torke Stunt in Lisbon Portugal for sharing this multi-phased advertising campaign to launch the TV series Prison Break on the Portuguese FOX Channel.
The campaign involved a press kit containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, a team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series, several stoppers were placed indoors, such as TV CABO shops and in urban furniture and Several posters were strategically in various city areas.
Brand/product advertised: FOX Channel >> Advert title: Prison Break >> Agency: Torke Stunt >> Agency website: www.torke.pt >> Creative Director: André Rabanea >> Art director: João Pereira >> Copywriter: Gustavo Blanco
Egg Tart with Pork Floss!
Thanks to Elliot Townson from Jaab/Concept Alliance Asia from Singapore for sending in this ad for an Egg Tart with Pork Floss snack that's going to be launched soon.
Client: Fragrance Foodstuff >> Product: Egg Tart with Pork Floss >> Agency: Jaab/Concept Alliance Asia, Singapore >> Creative Director: Elliot Townson >> Art Directors: Ronn Yeo, Jadie Kwong >> Copywriter: Elliot Townson >> Photographer: Tan Teck Hiang
Monday, December 04, 2006
F.A.A.D.A Campaign
Thanks to Aleix Bou i López from Contrapunto, BBDO. A Spanish foundation created in defence of the animals, wanted to promote adoption and to find sponsors for their annual summit. They needed pictures of people with their mascots. So they sent an email to some friends and colleagues asking for them and suddenly the campaign became a viral. They received hundreds of pictures from all around the country. Sadly, they had to break them!
Translation:
Lots of people break relationships too easily. Every day thousands of animals are abandoned and sacrificed. Sponsor it for only 6 € per day or adopt it. It needs you.
Agency: Contrapunto Barcelona >> Client: F.A.A.D.A Fundación >> Creative directors: Tomás Oliva / Manuel Padilla >> Copywriters: Emma Piquer / Aleix Bou >> Art directors: Deny Zatariano / David García
Milenio Diario!
A really humorous print and outdoor campaign for a newsdaily from Mexico. The headline below translates to "Such a complex world needs a good explanation." I really like the ad with Arnie in it!
Agency: Olabuenaga Chemistri, Mexico >> Executive Creative Director: Ana Olabuenaga, Jorge Cuchí >> Creative Director: Pablo Ferrari >> Art Director: Héctor Colin, Iliana Solís, Gert Kiebooms >> Copywriter: Miguel Rocha, Pablo Ferrari >> Illustrator, Photographer or other additional credits: Stock, Héctor Colín >> via
Saturday, December 02, 2006
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