Saturday, December 09, 2006
Friday, December 08, 2006
The Halls Effect!
Extremely simple and effective but I do get a sense of deja vu about this one! Agency: JWT, Italy >> via
Lego from China!
Wednesday, December 06, 2006
The Premature Xmas Card!
Absolutely brilliant, stunningly refreshing, very very cool and simply unforgettable. Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to ex-patients. This year, they sent this card in mid-October. When you open it you see the message: It's a little premature, but Happy Christmas. This Christmas Card created McCann Erickson, Belgium for Edith Cavell Hospital is the finest idea I have seen lately. I love this!! via
Maharashtra Tourism by Mudra Communications!
An ad for Maharashtra Tourism by Mudra Communications. I can't seem to find the other ads from the campaign. If you can, send em in. Thanks! via
The Excelsior Theatre!
The House of Costumes!
A new campaign from McCann Erickson, Singapore for a costume rental studio called Housz of Costumez. The ads are titled 'Nun', 'Osama' and 'Elton John'. I did not get the idea instantly but did after a little thought. What's your opinion here?
Credits: Ng Tian It (Executive Creative Director) >> (Creative Director) Teng Run run (Art Director) >> Gayle Lim (Copywriter) >> Other Credits: Photographer- Teo >> DI Artist- Kin
Air India Expres by Mudra!
A new guerilla idea to promote air travel on Air India by Mudra Communications. To take the message of how cheap/inexpensive air travel has actually become, Interstate buses were plastered with posters of Aeroplane Windows. The actiivity was aimed at people across bus stops, bus terminals, motorists and crawling traffic in cities!
Murder By The Book!
Kiran Koshy, an Art Director from The Richards Group in Dallas sent in this campaign for a bookstore called 'Murder By The Book' in Houston, Texas. The store specialises in mystery books and the idea here is in absolute sync to draw the attention of any reader who is interested in mystery books. Nice stuff here!
Tuesday, December 05, 2006
Prison Break in Lisbon!
Thanks to Hugo Tornelo from Torke Stunt in Lisbon Portugal for sharing this multi-phased advertising campaign to launch the TV series Prison Break on the Portuguese FOX Channel.
The campaign involved a press kit containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, a team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series, several stoppers were placed indoors, such as TV CABO shops and in urban furniture and Several posters were strategically in various city areas.
Brand/product advertised: FOX Channel >> Advert title: Prison Break >> Agency: Torke Stunt >> Agency website: www.torke.pt >> Creative Director: André Rabanea >> Art director: João Pereira >> Copywriter: Gustavo Blanco
Egg Tart with Pork Floss!
Thanks to Elliot Townson from Jaab/Concept Alliance Asia from Singapore for sending in this ad for an Egg Tart with Pork Floss snack that's going to be launched soon.
Client: Fragrance Foodstuff >> Product: Egg Tart with Pork Floss >> Agency: Jaab/Concept Alliance Asia, Singapore >> Creative Director: Elliot Townson >> Art Directors: Ronn Yeo, Jadie Kwong >> Copywriter: Elliot Townson >> Photographer: Tan Teck Hiang
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