Saturday, September 01, 2007
Toyota Tacoma!
Oh, What an Unbreakable Feeling! "When we sat down to concept this year’s Tacoma print campaign, we knew we had to do something out of the ordinary — something that would allow us to reinvent what our long-running 'Unbreakable' campaign meant," say Saatchi/L.A. creatives Dino Spadavecchia and Napper Tandy.
Murals painted on the sides of buildings in high-traffic areas, designed by street smart artist Dave Kinsey, were the nifty solution - especially since they incorporate actual sheet metal. This UFO scene is on Wilshire Blvd. in L.A.'s Miracle Mile; the woolly stompers are on Crenshaw Blvd. in Torrance. Each mural took about two weeks to paint, attracting plenty of attention from passers-by, and you can bet there are Mammoth and Alien Invasion making-of videos on You Tube.
Client: Toyota >> Advertising Agency: Saatchi & Saatchi, L.A. >> Executive Creative Director: Harvey Marco >> Creative Director: Steve Chavez >> ACD/Art Director: Dino Spadavecchia >> Copywriter: Napper Tandy >> Art Director: Conan Wang >> Illustrator: Dave Kinsey >> Photographer: Kevin Necessary
Murals painted on the sides of buildings in high-traffic areas, designed by street smart artist Dave Kinsey, were the nifty solution - especially since they incorporate actual sheet metal. This UFO scene is on Wilshire Blvd. in L.A.'s Miracle Mile; the woolly stompers are on Crenshaw Blvd. in Torrance. Each mural took about two weeks to paint, attracting plenty of attention from passers-by, and you can bet there are Mammoth and Alien Invasion making-of videos on You Tube.
Client: Toyota >> Advertising Agency: Saatchi & Saatchi, L.A. >> Executive Creative Director: Harvey Marco >> Creative Director: Steve Chavez >> ACD/Art Director: Dino Spadavecchia >> Copywriter: Napper Tandy >> Art Director: Conan Wang >> Illustrator: Dave Kinsey >> Photographer: Kevin Necessary
Instituto Reacao!
Smirnoff Ice!
Toyota Fortuner!
Century Ply!
Century Ply products would require the use of a certain natural resource. Therefore as part of their corporate social responsibility the company is distributing 5000 saplings across the city of Jaipur (Rajasthan, India). The bird poo is related to growing more trees and thereafter, the coming of more birds to the city.
Advertising Agency: Bates David Enterprise >> Agency Location: Kolkotta, India >> Creative Directors: Anurag Hira, Souvik Misra >> Art Director: Anirban Guha >> Copywriter: Ranadeep Dasgupta >> Photographer: Supratik Chatterjee
Le Shaka Marine World!
SC Johnson OFF Mosquito Repellent Lotion!
Monday, August 20, 2007
Nike!
Amnesty International!
WWF - Coins!
Advertising Agency: Jung von Matt >> Agency Location: Donau, Vienna >> Creative Director: Andreas Putz, Gerd Schulte-Doeinghaus >> Art Director and Graphics: Eva Ortner >> Copywriter: Helena Giokas >> Illustration: Friendly Fire Communications, Hannes Kosina >> Photography: Graham Westmoreland, Pim Vuik >>
Orbis!
Shanghai Blood Center!
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