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Category: Gymnasium / Health ClubClient: VIP GymAgency: UnknownHeadline: Get up and runCountry: UnknownFound this great idea for VIP Gym today. The stickers were stuck behind chairs in strategic locations at restaurants, cyberparlours, pubs, bars and cafes close to the Gym. The line reads "Get up and move". Does anybody know which country this was done at?
Product: Fashion / ClothingClient: WonderbraHeadline: NoneAgency: UnknownCountry/Region: South AsiaWell, with an ad so good, I dunno if I need to say anything at all. No clever headline. No long copy. No expensive shoot. No unnecessary body copy. Yet straight to the point. This is stunning stuff!
If there's one name in Brazilian Advertising that everybody on the Advertising Planet knows, it must be Marcello Serpa. Over 40 Cannes Lions, some 21 D&AD's, about 30 One Shows and still just in his 30's. Is he human or is there something else, I don't understand? He's created most of his magic at Almap BBDOAmong the selected group of clients who have worked with Almap/BBDO, we can find names like Audi, Antarctica, Patagon, Volkswagen, Miller Beer, Mizuno, Bayer, Havaianas, Pepsi, Visa and many more. The situation of Volkswagen is extremely special given the fact that in almost all the other countries the VW's account is handled by DDB Worldwide or its affiliated companies, but not in Brazil, where the advertising of VW is operated by Almap/BBDO (Penteado & Wentz, 2000).Check out this recent campaign for Volkswagon done by the Marcello Serpa Team. This man is simply brilliant!
This is the latest print campaign for Nike by DDB Paris. The main idea of the campaign was to advertise the retro-running range (relaunch of mythical running shoes) and targets “metro” (urban men and women 25/35 years old, with affinity to fashion, style, trends).The idea of DDB Paris was to take it from the specificity of those running shoes re-edition: they exist in a very wide range of colours. And to show them centrally in an urban setting, play-ground of our metro target.By combining a product reality (running/colours) and a target reality (the speed of the city, a upbeat life) the campaign allows each one of us to relate to idea that one is basically “always on the run”, going from the office, to a drink with friend, to the movies…6 visuals were shot at night and represent both the trace of the car lights and the trace of the retro-running shoes (the night pushes the idea to live life to the full). On some visuals, the trajectory of the trace represent someone that goes trough the city playing with it. The locations in Paris has been chosen to be relevant to the target, they are familiar but without being “cliché”. (Saint Paul, Canal Saint Martin, le Sentier; Pont de Bercy, la BNF…)The campaign highlights the product by showing it in a universe that is very coherent with the style of life, aspirations of the target. Moreover, the execution is new, original, and esthetical. This campaign will be used also to announce the opening of the NikeStore on the Champs Elysee this fall, a billboard with a coloured trace going down the Champs Elysee can already be seen on the frontage of the future store.It will also exist in retail and at the occasion of a special event, a race planned in November. This campaign for Nike France has caught the attention of Nike Europe which has decided to broadcast it in Middle East and Africa and also in 42 countries in both press and outdoor!
This campaign for Sony Wega was done by Tonic Communications, Dubai. The first ad is a stunning idea but I feel the second one is a little weak and quite cliched. I've seen the same idea for Titan Slim done by Ogilvy, Bangalore...But then co-incidence seems to be a universal parameter in global advertising today!
This morning I came across a post on agencyfaqs about David and their new hoarding on Marshalls Road. I saw the creative almost 2 weeks back and I simply loved it that very moment. I like the fact that someone is fearless and forthcoming about speaking their mind (those who know Melvin better must know what I'm talking about) without worrying about all the red tape that goes on in advertising circles and huge global corporations, especially after what happened to Mr. Neil French in Singapore. (Not that I think he was right in any way!)But this is so typically the David Philosphy of grabbing the giant by its balls. Great stuff, Melvin Dude, you just rock...keep up the great stuff and I'm really glad you have the balls to make it happen. Goliath Bashing has never been more exciting!
Frederick Samuel has posted this interesting campaign for a washing agent called Meister Proper (Mr. Clean) that was done by Grey Dusseldorf. I don't know if I think its an amazing idea but I like the art...keeps me interested to know what the ad is trying to tell me. The mechanic and the little child ads seem to tell me that here's a detergent that works on all kind of stains. I only wish I could do a spoof like this sort on Mr. Bill Clinton, that would sure bring a smile and lots of interest value...would it sell, i really dunno!
Product: Singles/Dating PortalHeadline: "Don't wait for the love of your life. Meet him on Match.com"Agency: UnknownClient: Match.comCountry: Barcelona, SpainWhen I think of creatives that go beyond the traditional medium like a print ad, an outdoor hoarding or a television commercial, I think this is a sparkling example of such an idea. I step out for lunch or I'm trotting back home thinking of something totally irrelevant and I see something like this.Now while a traditional form of advertising would interfere with the thought of my jolly day or moment, something like this would grab me by the collar and keep me intrigued in an interesting way. Think about it, it grabs my attention without saying "I AM AN AD" and that's the kind of work that we need to see more often. Advertising that does not behave like advertising !
