Thursday, March 23, 2006
Absolutely Amazing Stuff!
This is such an amazing Guerilla Idea from somewhere in South East Asia. Absolutely great! The work speaks for itself. Does anybody know who's behind this piece of brilliance. VIA
THERAPIST!!
Wednesday, March 22, 2006
Naya Campaign!
Thanks to Dharam Valia from 180 Degree Corp., (a creative hot-shop that offers through-the-line communication solutions) Mumbai for sending in this campaign done for the new and revamped version of Mid-Day! The local favorite news daily from Mumbai
The campaign creatives attempts to capture change through 'slice of life' visuals juxtaposing the change. Take for instance a shot of a young girl walking by a PCO, but is merrily chatting on her cellphone. A line reading "Naya PCO" connects this visual to a shot of the 'Naya' Mid Day. Similarly, "Naya Sachin" captures this change by depicting a bunch of kids religiously cricketing away at Shivaji Park with the batsman donning a Dhoni tee-shirt. "Naya Hollywood" takes a dig at bollywood by candidly projecting a worker installing a hoarding of the 'inspired' movie "Fight Club". The mall mania also finds itself being the subject of "Naya Mill" where one sees shoppers amidst High Street Phoenix.
I really don't know how many visitors from the international arena will understand this campaign. But what do the others think? Think it works? Keep those comments coming!
F+E+V+I+C+O+L
Tuesday, March 21, 2006
World Water Day '06
Thanks to DuBois Matthias for sending in this new and amazing campaign to draw people’s attention on the drinking water problem: on World Water Day (tomorrow 22/03), more than 500 “Green Belgium stickers” (see attachment) are being stuck in washbasins in cinemas, pubs, restaurants, public toilets, universities, stations, cultural houses etc. The stickers appear this week in 9 Belgian cities and in Mexico City (where the 2006 World Water Forum was held).
Credits:
Product: Green Belgium
Title: Washbin
Agency: Duval Guillaume Antwerp
Media: Guerilla
Credits:
Product: Green Belgium
Title: Washbin
Agency: Duval Guillaume Antwerp
Media: Guerilla
a small request!
hi everybody!
thank you so much for all the support and encouragement each day. It is the single biggest motivation in keeping this blog alive and finding more work to share each day. Feel free to mail or leave your comments or suggestions on how to make this blog a better one.
More campaigns, better ads, new templates, smaller ads so that the blog loads faster, anything at all. Your feedback is invaluable! Do you have a campaign that you want featured, mail it to me, I shall try and post it here. Want to see a particular campaign, mail me and I shall try and locate it for you!
For those of you who are good at coding or know what it's all about, a small request: my profile and links have been pushed down to the bottom of my blog for some reason. I want to know where the bug in my code is? Anybody can help? Would be great! Thanks for everything.
The Harley Davidson Story!
Since the year 1979, Carmichael Lynch has been comng up with some of the finest advertising campaigns for Harley Davidson. A brand that isn't just a brand but has become a mantra to the millions of poeple who own one and swear by its philosophy. I simply love most of their work and this one is no different.
Monday, March 20, 2006
Grobi Light from FCB Austria
Say No To Plastic!
Friday, March 17, 2006
Shocking Enough??
These 2 extremely graphic pieces of communication are for the Nicolas Hulot Foundation. The agency behind this campaign is CLM BBDO, Paris.
For those of you interested, The Nicolas Hulot Foundation is a non-profit organisation that was founded in 1990 and makes young people and adults aware of the riches and the fragility of our natural heritage and supports concrete initiatives in aid of the environment in a move for sustainable development.
It is the only state-approved French Foundation to act in the field of education about the environment, the Fondation is authorized to receive donations. More @ www.fondation-nicolas-hulot.org
Thursday, March 16, 2006
Yet Another Stunning Stori!
I think this campaign isn't a really fresh idea or anything but still works well from the consumer point of view. It definetely does keep me interested and would make me look at it again and again. Yet another amazing campaign from 1pointsize. what do you think? VIA
BMW Audio Stories!
The most important thing for a brand is the number of ways it can develop touch points with its customers. The more newer avenues you can find the better. BMW has always been a brand that has looked for new and innovative ways to talk to its audience. Like the series of short films it produced a couple of years back.
BMW is back again. This time with a series of 4 short-stories in Audio Format. Download them and enjoy them in your car, on your music system, on your mobile phone or just plug a CD into your music system. Check them out here! Hope you enjoy them. :)
Amnesty International - Saatchi & Saatchi
WWF by O&M, Thailand
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