Old Will Always Be Gold!

Product: Matrimonial Service Newspaper
Headline: Start Right
Agency: Ogilvy Delhi
Client: Hindustan Times
Country: India

There's some charm in advertising that has dogs, kids and old people in them. I remember one of my Creative Directors telling me that these are probably 3 things that one could rarely go wrong with. And over the years, I've seen a lot of films that use these paradigms to instantly elevate the script to make it so much better through just great acting or some great music.

Looks like this campaign fro HT Matrimonials does the trick by telling people to start right and make the best decisions for a life partner! I like the way its been done. Intresting Stuff that definetely brings a smile on my face each time I look at it.

Exact colour is the only thing that matters!

Product: Reproduction House
Headline: Not just color. Exact color.
Agency: Saatchi New York
Client: Hudson Reproduction
Country: USA

I often seem to be amazed by work that's different. As in attention grabbing without being so for the sake of it but doing so to convey a message in a manner that makes it more interesting. Look at this campaign done for Hudson Reproduction. It tells me that colour is the most important thing to this reproduction house yet keeps me intrigued as to what the message is form the moment I look at it. Intresting, great art and extremely effective in delivering the message.

I remember a print and outdoor campaign a art colleague of mine named Vipul Shah had done for a reproduction house name Repromen in Mumbai. This was about 4 years back when I was at Contract Advertising (I) Ltd...the visuals where cow dung dripping out of a cow's arse, puke in a toilet basin and I can't remember the third! (a baby coming out of a mother's womb I think?) And next to each of these were the C MYK values of a certain colour used in the layout...this campaign is quite similar in its thought!

Hair Rising Stuff!

Product: HAIR GEL
Headline: Tames the wildest hair.
Agency: Unknown
Country: Unknown

PS: If anybody knows the agency that did this please let me know!

I'm quite a hair-freak myself and I find it hard to step out of home every morining since I starting spiking my hair with hair-gel. It was only natural that I loved this campaign the moment I saw it. As a consumer who thrives on hair gel I can quite relate to what this ad is trying to tell me. I don't know if its the nicest gel on the planet but it does tell me that I can style my hair well and most of the time it is the most important thing I need in a hair gel.

Is this yet another advertising blog?

Welcome to twenty-four! A blog that aims to share some of the best and a few of the worst pieces of COMMUNICATION in its myriad forms, shapes, sizes and sounds. What makes this one different from every other advertising blog you've seen so far. Well, I don't think I shall tell you coz' I think it is better you found out! Welcome aboard, have a pleasant stay. I'm sure it will be a memorable journey...

SANDEEP MAKAM