Saatchi & Saatchi Malaysia cam up with this ad for Toyota Hilux. It put me off a bit when I saw it. I don't know if lots of other people find it pretty grose too. A few months back I saw a TVC for Ford with big huge monster monkeys in them, I then saw a Hummer TVC with Godzilla and King Kong in it. Now this! Does anyone smell addiction?? :))
Now this is truly a masterpiece for me! I think it can't get any simpler than this. What simpler advertising can one do to explain the concept of Diet Pepsi to anybody, anywhere, anytime! Hats off to the entire team behind this beauty. It sure deserves a standing applause. You've got mine!
I think all the work done for SF is a kind of a revelation to the Indian Fashion Industry. In each and every single piece of communication from this brand, I see a sense of attitude. It moves far away from talking about the product, its great material, the confidence it brings along, the fact that it can attract women, the pricing or anything else that we so commonly see on Indian Fashion Advertising.
Instead it tries to sell me an attitude. Nobody buys Nike today because it's a great shoe. We buy it because of the attitude it sells! Similarly, most SFAds make me feel a part of their own philosophy of "BE GAME" for anything that comes your way. I so badly wish I had written any of these ads. They are just so amazing if you try and understand the kind of attitude they bring along. Superb!
I think this campaign is cool. I can't stop smiling every time I look at it. The whole point of taking something as cliched as reduced prices and putting a bizare twist on it is nice. But I dont think it is a great campaign or anything like that becoz I'm sure most creative people would have come up with something similar. What works here is the art that supports the idea wonderfully! PS: This won a Cannes in 2005!
I remember the number of times, we creative people at agencies are constantly cribbing about the fact that we have to come up with campigns even when the client does not have a budget for a lavish shoot of any kind. I wonder if this campaign came up because the client had no money to shoot or if this was just pure genius of coming up with a campaign irrespective of all the other factors like what budgets, which photographer, what medium, how big is the ad, etc, etc.
Product: Food
I found these 4 ads via Hidden Persuader. I am quite confused about the language used in the first ad done by a German Agency named KNSK Werbeagenteur! Is there a word called "Drunks". I'm not sure but even otherwise, what is this ad trying to tell me? That this is a newspaper that tells me the truth every morning? If that is the case then, the next sub-headline "Know what's going to be important" is irrelevant, I think. Honestly speaking, weird ad this one!
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The second ad is for PS2 and was done by TBWA, Paris. It definetely lives up to the Bizzare value of all the other PS2 ads done so far. An octopus preparing itself for the winter games...well, what can I say about that!
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The third ad for Kit Kat was done by JWT, Italy. It shows the ghost taking a break and hiding under the sheets. I still don't think it's great or anything but should bring a smile on a face or two.
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The fourth and last ad for Toyota Hilux and was done by Saatchi & Saatchi. The metaphot for showing how tough a car the hilux is when it is used instead of an iron ball to demolish a building...not excited with this one either...
