Great Teeth!

Category:Health Services

Agency: Grey Worldwide, Delhi

Headline: Dr. Gaurav Gupta, Dentist

Client: gaurav Gupta

Country: India

Now this one reeks of scam all the way! But my take is when you come up with a creative that is as brilliant as this one, do it. It's simple, straight forward and tells me the message loud and clear. Great work.

Category: Household Goods

Client: Perlana

Agency: Unknown

Headline: Keep the strength of black alive.

Country: Unknown

This campaign picked up a Silver Award at the Eurobest Awards 2005. Great art but I still don't get the headline that reads "keep the power of black alive"? Maybe this is one of those products that help keep your clothes in their original color or something. Anybody got a clearer opinion on this campaign? I think this was done in Argentina or Brasil.

Outdoor Advertising Convention 2005 - Part Nine

In this last part of the Outdoor Advertising Convention, these 2 creatives picked up the Silver and Merit Awards for the Campaign of the year. Both these creatives were done by Ogilvy Activation, an agency that won 8 awards at the convention!

The first idea was to promote the coloured version of the Hindi Film Classic, Mughal-e-Azam. I somehow don't think that this idea was so great as to deserve a campaign if the year tag to it!

The second one however is much better! Sathyam Cinema in Chennai was screening "the exorcist" and Ogilvy Activation did a promo for Hutch where Bibles were given out to viewers to read during the movie. It brought a big smile to my face when I first saw this idea! Very cool, indeed.

Outdoor Advertising Convention 2005 - Part Eight

These two innovations picked up Silver & Merit Awards in the Innovation of the year category! The first one for Nestle Slim the second for CPAA (Cancer Patients Aid Association) were both done by Ogilvy Activation. The Gold Award for Innovation of the year went to a creative by RMG David for the Night Safari organised by the Singapore Tourism Group. The creative consisted of glow stickers that were stuck in the backs of cinema seats to give the viewer a first hand experience of the Crocodile Bank in Singapore.

Outdoor Advertising Convention 2005 - Part Seven

Well it looks like there's just no stopping RMG David from the stunning expanse of creative work that they seem to be creating. Time and again...these guys are really really good. This Innovative Creative Idea won them yet another Merit Award in the Business & Technology Category. I like this creative a lot. Simple, funny and straight to the point. Superb!

Outdoor Advertising Convention 2005 - Part Six

The first creative for Isabgol by Ogilvy Activation won them a Silver Award in the FMCG Category. Sat Isabgol is a laxative and these boards in were placed at Luggage Points in Airports across the country.

The second creative for Nycil Powder by Rediffusion DY&R won them a Merit Award in the FMCG category. The copy reads "prevents itching"!

Outdoor Advertising Convention 2005 - Part Five

RMG DAVID: Campaign of the year - Gold & Silver

RMG David won 4 Awards for this Outdoor Innovation. It won both Gold & Silver in the Public Service Category as well as Gold and Silver for the Campaign of the year. I think this creative will do extremely well in all advertising shows across 2006.

Might just be the next big thing for India. For those of you who don't know, RMG David's "Nests" hoarding picked up the highest number of National & International awards for an Indian creative ever! Looks like these guys are definetely on a roll. Best of luck guys!

Outdoor Advertising Convention 2005 - Part Four

This Hoarding Campaign for Xtra Mile Diesel by Rediffusion DY&R won a Merit Award at the convention. The first hoarding says "How...............are you?" and the second one reads "tring........tring". Rediffusion DY&R did fairly well by picking up 3 awards in all.

Outdoor Advertising Convention 2005 - Part Three

Looks like RMG David had a dream run at the Outdoor Advertising Convention. They won yet another Silver award for this Innovative Media Piece for Metro Continental Tyres.

PS: I also found out that RMG David won 9 awards in all at this convention. Now that's so typical of RMG David and their philosophy of small does not have to mean average. Awesome job from the entire team @ David!

Outdoor Advertising Convention 2005 - Part Two

RMG David won a Silver Award in the Entertainment & Media Category for this Ambient Media Idea. Suitcases were kept with travellers dressed in cold woollen gear at local train stations to promote "The Polar Express" at IMAX Adlabs in Wadala. Quite cool, I must say!

Outdoor Advertising Convention 2005 - Part One

The Outdoor Advertising Convention was held at the Taj Lands End in Mumbai in June 2005.

I've managed to get hold the list of winners from various Indian & Asian Agencies. Some of them are being listed with the creatives that they won the awards for. I like some of the work and a few others have already been done before. But nonetheless, each of these are great in their own way! Ogilvy Activation, Mumbai won a Silver Award in the Telecom Category for this hoarding for the Classic Film Festival that was sponsored by Hutch.

Ogilvy Activation made sure they celebrated twice by also winning a Bronze Award for this hoarding for Hutch Dating.

Human Evolution

This ad for Shilajit Aphrodisiac has been nominated for the One Show Rx Selection (a select set of creatives that are chosen from across the planet)! The creative was done by Mudra, Delhi and the same brand also has another nomination in the Poster Category. Best of luck guys, this is great work.

Wassup in the Loo??

Category: Health Services
Client: NatureCare
Agency: Mudra Delhi
Country: India

Recent reports from an Advertising Industry Magazine "Impact" tell me that Mudra has been nominated for atleast 3 categories in THE ONE SHOW 2005! Now that's great news. They have been nominated for a brand of Aphrodisiac and I shall post a few of the creatives here soon.

Moving back, this is a print campaign by Mudra Delhi for a Laxative Brand called NatureCare. Intresting play on the wide range of activities that a person indulges while in the loo! It made me think and I generally do a lot of my creative thinking there...as surprising as it may seem. :)

The many faces of a Playstation!

Another campaign from FCB Portugal for Playstation II. The copy reads "Find the other side". The other side to each of us...the dark side, the funny side, the bold side, the weird side and much more...

Shut Up by FCB, Portugal

Category: Public Services
Agency: FCB Portugal
Headline: Silence Hurts.
Client: APAV Victim Support
Country: Portugal

This 4 ad campaign might be a little subtle because I did not get it till I took a closer look at the ads for a second time. I felt they deliver the message pretty well and intrestingly. I feel that the injuries on the faces of the victims should have been a little more pronounced (look at the last ad to see the difference) because the clear faces now leave it upto the viewer to look at the hands which all of us might not! But even otherwise, these are quite intresting in the kind of treatment delivered to each of them.

Volume Mouse Anyone??

Oh my gawd! This one was purely disgusting. Yuck! How could a poster like this push anybody to but a bottle of Garnier Mouse...I simply don't get it. Anubody finds this funny, cool, clever or great?? This poster from Publicis, Stockholm is simply so yuuuuuuuuuuuuuuck!! (But then, that is my opinion!)

Tough Plastic!

Well, I did not know how to react to this one by Y&R, Malaysia. While the message is loud and clear...does it scare you? does it make you think of something else? This ad brought out a few mixed emotions from me!

Find the Musician in your Kiddo!

Category: Entertainment Services
Agency: EURO RSCG
Client: RED FM / 93.5
Headline: None
Country: India

Motorola in Milan

Now this is something you dont see quite often. Atleast not in my part of the world. Regione Lombardia rented for € 50,000 the face of the Pirelli Skyscraper to Motorola, who used it to deliver the biggest ad ever featured on a Skyscraper.

The ad, projected on a 4,000 sq. meter surface by 15 Stark projectors, enlighted the surface of the famous skyscraper for some nights (since Nov. 29th) and featured the new stylish cellphone just launched in Italy by Motorola. The light design is from Paolo Buroni, who cut the phone image in 15 parts and reproduced them on the face of the Pirelli Building. Stunning but true!

Via: www.adverbox.com

New TVC from Honda

This new ad for Honda was created by W+K, London. The 120 second spot was directed by Stink's Ivan Zacharias and features Andy Morris in the lead. I think this is currently the most popular TVC on almost every advertising blog on the world-wide-web. After Honda's COG and Grrr, it does look like W+K have a lot to live upto and they've done a good job on this one.

But then, I also believe that a COG and a Grrr don't come along everyday! Congrats to the team behind this ad.

Saatchi & Saatchi Malaysia cam up with this ad for Toyota Hilux. It put me off a bit when I saw it. I don't know if lots of other people find it pretty grose too. A few months back I saw a TVC for Ford with big huge monster monkeys in them, I then saw a Hummer TVC with Godzilla and King Kong in it. Now this! Does anyone smell addiction?? :))

:: SBI & Platinum ::

Saw this Ad for SBI Life Insurance today and it reminded me of this other ad done for Platinum some years back. I somehow feel they have the same kind of treatment and the copy is also in the same mould. Nice to know that some styles of writing can last a lifetime! PS: this is not an accusation against anyone. Just a casual note that there are similar parallels in advertising!

Tan on your Fries!

Anyone interested in giving your fries the TAN? An ad for BLACK & DECKER by GMASCO, Dubai.

One is Enough!!

Not everbody I showed this campaign to understood it entirely. I don't know if it is the style of execution, the way the message is being delivered or just the traditional way how we "advertising" people tend to look at all ads to see if there is a twist in an ad! But then, I live in India and we have our own way of dealing with things. Not everybody gets an extremely creative idea, especially if it is an evolved one. Look at the previous ad for what I mean is Simple!

The Inside Stuff from PEPSI

Now this is truly a masterpiece for me! I think it can't get any simpler than this. What simpler advertising can one do to explain the concept of Diet Pepsi to anybody, anywhere, anytime! Hats off to the entire team behind this beauty. It sure deserves a standing applause. You've got mine!

Flags from Grand Reportagem Magazine

Type of Ad - Magazine & Newspaper
Category- Publications & Media
Advertiser - GRANDE REPORTAGEM MAGAZINE
Client - GRANDE REPORTAGEM MAGAZINE
Agency, City - FOOTE CONE & BELDING, Lisbon
Country - PORTUGAL

This campaign was one of the most highly awarded creatives in the year 2005. Cannes, D&AD, One Show, The Clio, Eurobest, NY Ad Fest, and several others. Truly a demonstration of how one amazing campaign can make you world famous in a matter of a few months. Great Ads these are.