I really really love the way this campaign for Mid-Day has been art-directed. Ogilvy has really managed to capture so many little elements of Mumbai and India in such an interesting way out here. Really differently thought. It might not be fresh now, but when it was done almost 2 years ago, it was a real good one for its times. Supah!
Wednesday, March 29, 2006
Mid-Day Mumbai!
I really really love the way this campaign for Mid-Day has been art-directed. Ogilvy has really managed to capture so many little elements of Mumbai and India in such an interesting way out here. Really differently thought. It might not be fresh now, but when it was done almost 2 years ago, it was a real good one for its times. Supah!
Protect Your Head - FCB Ulka
FCB Ulka is gunning for some big metal at the Abby's Night on the 31st of March (Advertising Club of Bombay). This piece is one of their entries in the Public Service Category. The agency also promises to create an impact at the fest with 2 of its TVC's, Hari Sadu for Naukri.com and Punch for Tata Indica. What happens at the Abby's, well, its all coming very soon!
Beggar Boy from Grey, India
This really nice Guerilla Effort from Grey in India is sure to turn a few heads and hopefully members of the International Jury at the Ad Festivals. The effort for Childcare, India aims to help more than 20 Million Indian Children who beg on the streets each day. I love the fact that it depicts the true reality in the way we deal with them - push them away. Great use of medium and an equally amazing message too. Stunning work! VIA
Ariel Stains - Saatchi & Saatchi, India
O.K. People! Here it is...I guess this Guerilla Campaign for Ariel will be one of India's biggest contenders at Advertising Shows across the world. It has already won at the Asia Pacific Ad Festival and is a big contender at the Cannes and One Show Advertising Festivals this year. VIA
Tuesday, March 28, 2006
Monday, March 27, 2006
The Montana METH Project
The Montana Meth Project is an initiative to inform, educate and restrict the use of the deadly drug - Methamphetamine. A drug that has terrible side effects that last from 6 to 24 hours and lead to high agitation, violent behaviour and many other horrible side effects.
Methamphetamine use by young people in Montana is dramatically higher than the national average of USA and the majority of all drug-related federal sentences in Montana are related to methamphetamine; clearly indicating there is a meth epidemic in Montana.
These and a host of other facts have compelled leading professionals and organizations to form the Montana Meth Project, a community prevention effort aimed at the methamphetamine problem in Montana. More about this really horific drug out here!
Sombody Explain This! (Mature Content)!!
:: MATURE CONTENT: (Viewer Discretion Advised) ::
I think this is an ad that Talks about Prevention of Aids or Requests people to react against AIDS and has something to do with an elephant too. The baseline is in something in French and I can't seem to decipher the idea without it. Can anybody tell us what this ad is all about??
Deep Sleep Theory.
Saturday, March 25, 2006
Big Bang - Bangalore Ad Club 2006
Last evening, Rediffusion Bangalore emerged the agency of the year with 6 golds, 2 silvers and 6 bronzes in their kitty. The agency that handles the creative duties of several national and international clients including Airtel, ING Vysya and several others beat Orchard, Bangalore who came a close second with 6 golds, 1 silver and 1 bronze.
Air Deccan emerged as the client of the year for their stunning TVC and press and outdoor campaigns that won awards across categories.
The awards night saw over 660 entries from several small and medium sized agencies. The campaign of the year was again bagged by Rediffusion for ING Vysya Life Insurance. Mantoo Bassi and Mohan Banda, both from Rediffusion, Bangalore were adjudged copywriter and art-director of the year!
The awards night saw more than 1000 people from the Bangalore Advertising & Media Fratenity being present at the Sheesh Mahal in the Bangalore Palace where the event was held.
Friday, March 24, 2006
Taekwondo Breaks!
More and more Guerilla work pouring in from across the world. I sometimes wonder if there's more Guerilla Work happening when compared to regular work. I also get the feeling that this is the medium invented by agencies to win awards easily and with minimum spending! Anyways, this Guerilla Piece was done by DDB Singapore for JH Kim Taekwondo Institute. Clever stuff! VIA
Thursday, March 23, 2006
Look out for a Volkswagon!
Thanks to Frederic Durand from Agence V (DDB Paris) for sending in a web-link for this lovely new commercial for Volkswagon. You can enjoy the commercial here! Like it??
Drinking Straws from Spain!
Today is World Water Day. To promote the day and increase awareness, Intermon Oxfam placed king size straws across the manholes of cities like Madrid, Barcelona and Zaragoza with the message “would you drink from this water? Thousand of people haven’t got other choice.” More info at www.IntermonOxfam.org/agua. The campaign is an idea of CP Proximity Live, Spain.
Absolutely Amazing Stuff!
This is such an amazing Guerilla Idea from somewhere in South East Asia. Absolutely great! The work speaks for itself. Does anybody know who's behind this piece of brilliance. VIA
THERAPIST!!
Wednesday, March 22, 2006
Subscribe to:
Posts (Atom)