Tuesday, April 18, 2006
Jeep Wrangler 2007
Here's a brand new campaign for the Wrangler. The latest new offering from the Jeep. The Agency behind the campaign was BBDO Detroit and the team included Copywriter: Ty Hutchinson, Art Director: John O’Hea, Paul Szary and Photographer: Madison Ford.
Though this is not the first campaign of its kind, but it is still intresting. I remember something like this picking up a truckload of awards about 6 or 7 years ago. Look up those old One Shows and you shall find em!
Horror Festival!
Monday, April 17, 2006
Lake View Anyone??
Saturday, April 15, 2006
Chicken You Can Trust!
A weird campaign that won an Epica in the year 2004. It's a campaign for a brand of chicken named "Le Barran". I don't know much about the Subservient Chicken Campaign but I wonder if this one is any similar to it.
This one comes with the headline "The chicken you can trust!". It somehow would never work in a country like mine because its way to bizzare. I would love to know if you think this works elsewhere?? And any idea which agency did this work?
Advertising Headache!
Panadol is a tablet for headaches. This is a bag that has been used as an advertising (or communication) medium. Interesting and definetely eye-catching! You can scroll down to see an ad done for Panadol by Neil French!
Do you think advertising on mediums like Guerilla and Unconventional places is far effective than regular traditional mediums like print, outdoor, radio and televison?? Or are these just gimmicks to win awards? Speak!
Friday, April 14, 2006
The Hulk - Now on PS 2
Thursday, April 13, 2006
Advertising Pain!
The communication industry is such a cool sphere of work to be associated with. When I get to see something like this, it almost tells me that the number of avenues to talk to my T.A. is so amazingly vast.
The idea was conceived by an agency called Idiots!! True. Well, it may put-off a few people, agreed. But it sure does work like magic in the way it associates itself with the medium. Great work! VIA
Cut little!
More interesting Guerilla Work, this time from a land called Brazil and it's for the WWF. The agency behind the idea is Full Jazz Communications. The headline on the tissue paper reads "Paper is made of trees. Cut little" VIA
Pirated Authors!
Thanks to Srinivas Murthy, a copywriter from Mudra, Mumbai for sending in this campaign for a book store named "The Oxford Bookstore" in Mumbai, India. The campaign was aimed at minimising piracy. The Art Director on the campaign was Sandip Gaikwad. Intresting work for a category that is often ignored.
Student Summer Blockbuster
Osram Light Candle
Interesting DM for Osram Bulbs done by Scholz & Friends, Budapest. The idea also won a Gold Award at the 2006 Hipnуzis Kreatнv Avertising Competition in the Consumer DM Category. VIA
Flat by Grundig!
AIDS in Style!
Hook, Line & Sinker!
Thanks to Brandon from BlattnerBrunner for sending in these posters done for a Lazer Sharp, a company that manufactures Fishing Hooks. According to Brandon, the main advantage of these fishing hooks is that they are so sharp, that they significantly reduce snagging and increase the odds of setting a hook when a fish bites.
The three individual posters were actually die cut before placement in a pattern that mimics its travel through the water. The poster is replaced once a week for a month with the idea that fisherman typically come into a specific store often enough to see the effect.
Run Mumbai Run!
Thanks to Trilokjit Sengupta, a Copywriter from TBWA, Mumbai for sending in this campaign done for the Standard Chartered BPL Mumbai Marathon in December 2005. The ads were meant to motivate more people to participate in the marathon. The Art Director on the ads was a bald Mallu called "Geo" as described by Trilokjit himself! Hope you like these...
Tuesday, April 11, 2006
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