The Crime Stoppers!

Copy: “Each day, ordinary citizens are fighting crime by calling Crime Stoppers. Last year alone their actions resulted in close to 800 arrests. While their identities shall remain unknown, the effect these unsung heroes are having on our community is plain for all to see. So if you know anything about a crime, please pick up the phone and call. Whoever you are.”

Client: Crime Stoppers West Australia >> Agency: Marketforce, Australia >> via

Amnesty Vision Chart

Copy reads: See more clearly >> Agency: DDB Hungary

Blood Buster Movies!

Dog Eats Your Fingers!!

Every day I see more and more ads that seem 2 spread out so much gore. Burnt bodies, tortured limbs, broken bones, severed arms and rotting skeletons...I really don't know if consumers across the world really enjoy sights like this. I'm sure stuff like this would hardly sell in a country like India but does it really work effectivel in other parts of the worls or is it just another attempt at making juries at ad fests go 'Aaaaah! What a great idea'

Here's one more with a dog that's eaten off its owners fingers, if you enjoy this then maybe it works!

Agency: Grey Worldwide, South Africa >> Creative Director: Mike Barnwell >> Art Director: Chest Rockwell & Little Bastard >> Copywriter: Drunk Dave

PS: The Art Director & Copywriter have rather appropriate names too!

Watch the Animals Do It!

Is it the mating season across the animal kingdom? Last week it was this and now we have another campaign by Grey Worldwide, South Africa for the Johannesburg Zoo where you can blisfully invade into the private space of your friendly chimpanzee or deer! Voyeurism in a whole new paradigm friends, you interested??

the one second ads!

A cool new campaign by Duval Guillaume in Antwerp. I think the pop-art style combined wih the one second platform is a great combination for a campaign that can take multiple variations as you can see. via

Copy: “One second can determine your life. That’s why One Second launches the fastest mouth freshener ever. Within a second, the gel melts and disolves and it leaves your mouth with a long lasting freshness. You can find One Second at the store in the candy department, next to the mints and the chewing gums. - More information: www.onesecond.be - For fresh breath, think One Second.”

Client: One Second >> Agency: Duval Guillaume Antwerp >> Account Team: Katia Strauwen, Francesco Caccamese >> Creative Directors: Dirk Domen, Geoffrey Hantson >> Copywriter: Geoffrey Hantson >> Art Director: Dirk Domen >> Illustration: Seb De Roover >> Media: Dailies, magazines

Amnesty International - Soldier

Agency: Allard Johnson Comm. >> Creative Director: Luc Perreault >> Art Director: Karine Martel >> Copywriter: Karine Martel, Caroline Barrette

Violence Anywhere!

Mexico Unido is a voluntary public service organisation that helps people affected by crimes like kidnapping, mugging, theft, etc. To show citizens how vunerable they were to such attacks, they stuck life size stickers of criminals on walls in parking lots, malls, buildings, etc.

Jeevansathi :: Online Matrimony ::

Agency: FCB Ulka >> Art Director: Manish Karnatak >> Creative Director: Sanjay Sharma >> Illustrator: Manish Karnatak >> Copywriter: Manish Karnatak

Leggy Hands!

JobStreet - Print: Industry: JobStreet >> Agency: Ad-master Designs >> Art Director: Paul Leong >> Creative Director: Paul Leong >> Production Company: Tribeca >> Photographer: Trevor Lee

Sleep Kicking!

I like the concept of kicking sleep (i hate sleeping and eating anyways!) to have fun through the day but I kinda have my doubts whether it's such a cool idea for a brand of clothing. This would work well for maybe a Gatorade, a Red Bull or any energy or re-vitalising drink I guess.

Agency: JWT, Paris, France >> Copywriter: Luissandro Del Gobbo >> Art Director: Giovanni Settesoldi >> Photographer: Riccardo BagnoliRetoucher: Claudio Luparelli

Apsara Dark Pencils

Agency: Interface Communications, Chennai >> Art Director: Jayaram >> Copywriter: Chandrachoodan >> Visualiser: Pratheeb >> via

Awake & Asleep!

To promote ROX, an energy drink, people were given eye-masks to put while asleep while open eyes were printed on the outside giving an appearance that the person is wide-awake! These masks were distributed among fast long distance trains, buses and at airports across Berlin. via

XXXX!

Kurkure Firestarter - JWT, Chennai Cannes Winner

This Guerilla Stunt by JWT, Chennai won them a Cannes Lion recently. Kurkure is a fried snack and they had recently launched a new masala version...to promote the snack, JWT employed pyrotechnicians who caught fire as soon as they grabbed a bite of the snack and their clothes caught fire thereby demonstrating how spicy the snack really was. Great work by Joono Simon and his team. Joono had also won a Cannes Lion last year too!

Dunkin Donuts!

A book on Pilates!

Yeti gets a Shave!

It took me like 7 seconds to understand this but once I did, I thought it was brilliant. A really cool ad from Lowe Bull in South Africa. via

Spring by Vespa!

Agency: Dentsu, Toronto, Canada >> Creative Catalyst: Glen Hunt >> Copywriter: Glen Hunt >> Art Director: Deborah Prenger >> Artist: Boris Matas >> via

Berlitz Language School

An ad for Berlitz by Scholz & Friends. Berlitz is a Language Training School in Berlin . What's the idea here? Is the ad depicting a historic visual or event of some kind? Is that 1esus carrying the cross?? If you know the idea, leave a comment. via

Dig This!

Flair (Flare) is a very famous Flemish Magazine. Available in French, Dutch and Belgian, the magazine is positioned as one that understands what's going on in a woman's mind! I love that thought by Duval Guillaume, Brussels.

It's similar to a magazine like Cosmopolitan that so many men read to understand a woman's mind! This ad shows a couple in various sexual positions with the calories burnt below them...well, interesting thought! Well, do women actually think or burning calories during sex?? via

Trippy Trippy!

Funny campaign this. The product is called WinDose!! And it's supposed to be a natural body booster from Belgium. The pack looks like shampoo! The green one I use @ home ... Garnier Fructis :) The ads are meant to show you the energy release from a product like this...pretty trippy...yes! The first ad is titled 'forest' and the second 'mountain'. All said and done, I kinda like them, quite eye catching! via

Client: WinDose (Api-Ar) >> Agency: Ogilvy Belgium >> Account: Claire Van der Linden >> Creative Director: Phil Van Duynen >> Copywriter: Serge Audino >> Art Director: Philip Schiebold >> Photographer: Alison Anselot, Alex Telfer >> Media: Magazines, Posters & POS

Book Lover's Kamasutra!

It's A Telephone!

I really love this ad by Ogilvy, Chennai for Eden, a restaurant in Chennai, India. Some really nice execution and a pretty nice idea too. Credits: Creative Director: Santanu Roy >> Art Director:Binu Varghese >> Copywriter: Rajesh

Hendrix Calling!

Thanks to Jayanarayanan, an Art Director from Watermelon Advertising in Bangalore for sending in these 2 ads for a rock pub called Purple Haze. I think the art here suits the pub perfectly and is a refreshing sight from the regular art direction we're used to seeing in day to day ads.

Mouse Pad Advertising

Paul Chan from Grey Worldwide, Hong Kong sent me this really cool mouse-pad they created for www.breastcancer.hk.org that educated women about the dangers of breast cancer and promoted the importance of early detection through self detection.

These mouse pads remind me of something similar I did about 2 years ago for a day-spa client called Oryza in Chennai, India. These mouse pads were distributed across corporate offices in the city inviting employees to relieve stress in the middle of a busy day with a massage at Oryza. Co-incidence is surely an important word in advertising today!