Virus Race Snowboards by DDB Berlin!

SoL Beer from Brazil!

A series of 4 ads and one media innovation in magazines for SOL Beer by Fischer América, São Paulo, Brazil. A very refreshing campaign here! Wish the beer is just as great. Thanks to Daniel Coelho and Arturo De Albornoz for the info.

Advertising Campaign??

I would love to know more details about this campaign by Almap BBDO in Sao Paulo, Brazil. If any of you have any details as to who the client is, leave a comment. Cheers!

The Reader's Book Shop!

Maps, Maps and more Maps...I think Maps are the next equivalent to Swiss Knives or Russian Dolls in advertising. So many campaigns that have just over-used the concept that they just don't appeal anymore! And even then, we keep seeing more of them everyday. Maybe the jury at the Cannes has an instant appeal for them??

Agency: Ogilvy & Mather, Mumbai, India >> Creative Director: Sumanto Chattopadhyay >> Art Director: Heeral Desai, Mansi Kotian >> Copywriter: Sukesh Kumar Nayak, Hemant Sharma, Pratap Manohar >> Illustrator: Heeral Desai, Sukesh Kumar Nayak, Mansi Kotian, Pratap Manohar

VW Van - Xtra Spacious!

A really cool guerilla idea for VW vans by Ogilvy, South Africa. It involves a person pretending to be an airport chauffeur thereby showing you how many guests “could fit” in the van. via

LEGO Builders by Jung Von Matt, Germany!

The Altoids Stories!

Product: Altoids >> Agency: Leo Burnett Chicago >> Country: United States of America >> Creatives: Noel Haan (Executive Creative Director) Andrew Meyer (Executive Creative Director) Pam Mufson (Creative Director/Writer) Jeremy Smallwood (Creative Director/Art director) Desmond LaVelle (Creative Director/Writer) Julie Scelzo (Creative Director/Art director) Pete Lefebvre (Creative Director/Writer) >> Other Credits : Executive >> Producer: David L. Moore >> Producer: Lisa Kunst >> Photographer: Tony D'Orio

Chevrolet Child's Play!

Apple Upgrade!

For those of you who are still looking for the idea, look at the apple logo closely!

Brand/Product Advertised: teknologin >> Title: Apple upgrade and technical service >> Agency name: Guzel Sanatlar/ saatchi & saatchi, Turkey >> Creative Director: Atakan Sevgi >> Art Director >> Copywriter: Hakan Ertan

Concordia Piglets!

Absolutely shocking, scary, disturbing at times and very very effective. I think this effort for Concordia Children's Services in Phillipines is simply stunning! Great work by Y&R!

Agency: Y&R Philippines, Makati >> Executive Creative Director: Leigh Reyes >> Art Directors: Trisha Uy / Shenguan Tan >> Copywriters: Patrick Low / Leigh Reyes >> Photographer: Raul Montifar >> Production Managers: Ariel Bautista / Jimmy Rozul >> via

FIAT:: Cars on a Mission!

EPCOR Power Play!

Epcor is a utilities company that deals with power & water. This poster series is going around elementary schools around Alberta, Canada reminding kids not to play around with electricity. I think it might be OK for the kids but if this was a campaign that was targetted at the general public, I'd have to say it comes across as forced!

Agency: MacLaren McCann, Calgary, Canada >> Creative Director: Mike Meadus >> Art Director: Brad Connell & Kelsey Horne >> Copywriter: Kelsey Horne & Brad Connell >> Photographer: Ken Woo

Mentitas Calaf

Brand: Mentitas Calaf >> Advert title : Ají / Salmón >> Agency : Lowe Porta, Chile >> Creative Director : Kiko Carcavilla >> Art Director : Cristian Kemp >> Copywriter : Sebastián Collantes

Ajinomoto Seasoning!

Product : Ajinomoto Seasoning >> Agency : Dentsu (Thailand) Ltd. >> Copywriter : Napapatch Kantasil >> Art Director : Supachai Toemtechatpong, Thongrob Chantarak >> Photographer : Anuchai Secharunputong, Nok Pipattungkul

Floragard Fertilizers!

Thanks to David Weiner from Jung Von Matt, Germany for sending in this new campaign for Floragard Fertilizers. I think the idea is quite refreshing!

4 News Photo-Mosiac Campaign!

A new technique attempt by Ogilvy, Stockholm in Sweden for 4 news, a TV News Station. I think the technique used here is called Photo-Mosaics. Has this technique been used very widely already?? I can't seem to think of any great work or campaigns using the technique. Can any of you recollect anything similar that was great??

Blast From The Past :: NEW on 24!!

Welcome to 'Blast From The Past' a new section on 24 where you can see one great idea that was posted a year ago on this blog. Today's pick is is 'Sleeping Beauty' - A guerilla idea for www.match.com done in Barcelona, Spain. Hope you enjoy seeing great work again!

The Seafood Festival!

An interesting guerilla attempt by BBDO Bangkok to promote the seafood festival that was held in March 2005. via

A Zippo Guarantee!

Thanks to Brandon Knowlden, a Junior AD from BlattnerBrunner for sending in this new campaign for Zippo Lighters. The campaign will be showcased in this months issue of the Luerzers Archive!

Brand/product advertised: The World Famous Zippo Guarantee >> Advert title: The World Famous Zippo Guarantee >> Agency name: Blattner Brunner >> Agency website: www.blattnerbrunner.com >> Creative Director: Dave Vissat >> Art director: Dave Vissat >> Illustrator: Dwight Pritchett >> Photographer: Tom Cwenar >> Photographer's website: www.cwenar.com

The Bigger The Mess!!

There are a few visuals that make your stomach churn and drain the blood of your face, here's probably one. Shocking and impactful enough to make you think. If I saw this on a billboard, it would scare the shit out of me for quite a while. The impact is absolutely terrific...the next time your at the wheel, take it easy. Superb work by Clemenger BBDO!

Product: Anti-Speed >> Title: Blender >> Agency: Clemenger BBDO >> Country: New Zealand >> Creatives: Philip Andrew (Executive Creative Director) >> Jamie Standen (Copywriter) >> Mark Forgan (Art Director) >> Scott McMillan (Agency Producer) >> Other Credits: Lindsay Keats - Photographer >> Geoff Francis- Retoucher

The Spanish Orange!

Client : Foods from Spain >> Agency : Bray Leino, Bristol UK >> Creative Director : Richard Kramer >> Copywriter : Morgan Cummins >> Art Director : Andy Purnell >> Photographer : Nick Meek >> Typographer : Mike Osborne

HAPPY BIRTHDAY TWENTY-FOUR!

Exactly a year ago, I started twenty four as a small way to share my passion for advertising and communication with the world. Today a year later it has become an integral part of my life. Over the year it has given me immense pleasure and I really cherish the fact that something that I cannot feel, touch, smell or taste means so much to me.

On this happy occassion I would like to thank the hundreds of people who've written in saying how much they enjoy twenty four. Thanks to all the people who have supported me, sent in work and suggested improvements. It is you guys who keep this site going. A major revamp is on the cards very soon (a new re-vamped site, interviews from advertising gurus across the world, opinion polls, a brand new TVC archive, student ads, posts with tags and sections and lots more) and this I hope will be something you all will enjoy.

And what a lovely co-incidence that twenty four touches 200,000 hits today! I am overjoyed. Keep coming back, send in those mails and those suggestions...they mean more than you can ever imagine. Thanks again...here's a toast to celebrate one year of communication from across the world. Cheers!