Friday, November 03, 2006

Basic Cut by Wrangler!



A new campaign by BBDO Singapore for Wrangler Jeans. I don't really get the idea here. Is there anybody who does? The headline reads 'Basic Cut'.

24 comments:

Anonymous said...

The idea is really simple. It's a "basic" cut, and you see "basic" men wearing it.
These guys look like cavemen.
I like it!

gordon said...

the model looks like a ape which represents us the homosepians with each model actions resembling an ape, and the copy probably is trying to avoid the PUN. Its just what I get from the first look probably it might differ.

leaveye said...

Basic cut as in back to basics!
Back to the neanderthal-men!
It's a pretty crummy idea I guess...

Anonymous said...

I think is about today's men compared with the cavemen or stone age men. "Basic Cut"...

Peter_A said...

I guess it's like an analogy to human evolution. Humans evolved from apes and their jeans evolved from "Basic Cut", promoted in this ad... I guess. Or maybe I'm out of this?

Anonymous said...

to be worn since the time of neanderthals?

Robi said...

maybe neanderthal men wear it too...

Anonymous said...

It seems men are shown during primitive times during the ape-to-man transition. Maybe to hint basic.

Not a big idea, i think.

smart said...

I think they are like primitive men
The basic cut is the classic, the original, the first, like primitives

John said...

Check their faces. They all share a sorta Neanderthal look. My guess is that the Basic cut is a play on the basic lives prehistoric man had.

degarden said...

I guess it has to do with the appearance of the models used in the campaign (to me they look a little bit like various verions of "early man"). Hence; these are examples of "Basic men" and Wrangler´s slogan says "Basic Cut". They want to tell us that these jeans/denims last a looong time...

juanito el soltero said...

Im from argentina, i like your blog, i am creative working in mexico, so its interesting for me.

well i think that the idea is to make an analogy with the old man, the first man in the world, sorry for my english, but im trying to say the primitive man and te wrangler jeans that are basics....
dont you think?

Anonymous said...

Hello, I think "basic" was intended to mean "prehistoric", as in the photos, the guys look like Neanderthal´s.

Excuse my bad english.

Gerardo from Argentina

Anonymous said...

I think it refers to the most basic human people: neanderthals. Basic and simple, like the jeans.

But I don't think it's funny. As usual, it lies in the eye of the viewer...

Instinctive Traveller said...

It's connecting the word 'basic' with Neanderthal man - or basic man, if you will. Did I put that down rather awkward?

Ravi said...

The model is depicted as Neanderthal Man. Hence 'basic' cut. Too much ad wank.

Anonymous said...

anyway this ad won a bronze award for its category at the Singapore Creative Circle Awards 2006.

Anonymous said...

dumb ads

Anonymous said...

I love it! it's simple and really fresh. Think it should have won more than just a bronze at the Creative Circle Awards.

Anonymous said...

I love it! it's simple and really fresh. Think it should have won more than just a bronze at the Creative Circle Awards.

Anonymous said...

It did. got some silvers too. I like "stalk".

Anonymous said...

WOW. Some of us really take ads SO seriously. I like these ads although I think the Photoshop work could have been better. My first thought was that neanderthals are rough and barbaric. Therefore, their jeans must be tough and well constructed. But really I'd rather see a neanderthal in an ad than a person. If the ad were for Toughskins would more ad folk approve of this ad?

Anonymous said...

WOW. Some of us really take ads SO seriously. I like these ads although I think the Photoshop work could have been better. My first thought was that neanderthals are rough and barbaric. Therefore, their jeans must be tough and well constructed. But really I'd rather see a neanderthal in an ad than a person. If the ad were for Toughskins would more ad folk approve of this ad?

Anonymous said...

Funny how some people does look like these monkies in real life. Try middle east hahahaha. It made me feel as though Singapore limited a man face structure to a science book.

Anyway, BBDO...nice try. Levi's still better.