Campaign Brief Creative Rankings 2006

Campaign Brief, one of the world's leading advertising magazines has just released its list of top twenty five agencies in Asia, top ten agency networks in the world, the top ten agencies in India and the top ten creative individuals in India. The lists are as below:

Top Twenty Five Hottest Agencies In Asia::

1. Ogilvy & Mather, Singapore
2. BBDO, Singapore
3. Dentsu Inc., Tokyo
4. BBDO, Bangkok
5. TBWA, Singapore
6. Saatchi & Saatchi, Bangkok
7. TBWA, Tokyo 8 Leo Burnett, Singapore
9. Euro RSCG Flagship, Bangkok
10. Creative Juice\G1, Bangkok
11. Ogilvy & Mather, Bangkok
12. Saatchi & Saatchi, Singapore
13. JWT, Bangkok
14. FCB, Singapore
15. McCann-Erickson, Singapore
16. Naga DDB, Kuala Lumpur
17. JWT, Malaysia
18. Ogilvy & Mather, Malaysia
19. Leo Burnett, Bangkok
20. Ogilvy & Mather, Mumbai
21. M&C Saatchi, Singapore
22. BBDO/Guerrero Ortega, Manila
23. Leo Burnett, Mumbai
24. Ogilvy & Mather, Hong Kong
25. JWT, Singapore

What is not surprising is the fact that 9 agencies from the above list are from Singapore. They are probably the very best in the world today. Amazing levels of hard-work, talent and great ideas.

India does figure twice in that list. Ogilvy, Mumbai at 20 and Leo Burnett, Mumbai at 23.

When it comes to the top 20 creative individuals in Asia, unfortunately we did not have a name! Stunning isn't it. I guess the creative guys from Singapore, Thailand and HK really must have all those positions filled. Tough fight.

Top Ten Hottest Creative Individuals in India::

1. Kalpesh Patankar: McCann-Erickson, Mumbai
2. Manish Bhatt: McCann-Erickson, Mumbai, Raghu Bhat: McCann-Erickson, Mumbai (Shared)
4. Puneet Kapoor: McCann-Erickson, Mumbai
5. Mahesh Parab: Ambience Publicis, Mumbai
6. Rahul Mathew: McCann-Erickson, Mumbai
7. Amit Nandwani: David, New Delhi
8. Syed Mohd. Talha Nazim: Leo Burnett, Mumbai
9. Ayon Sarkar: Leo Burnett, Mumbai
10. Santosh Padhi: Leo Burnett, Mumbai
11. Charles Victor: JWT, Chennai;
12. Joono Simon: JWT, Chennai;
13. Rohit Devgun: David, New Delhi
14. Shruti Nayak: O&M, Mumbai
15. Vinod Lai Heera Eshwer: ex-Saatchi & Saatchi, Bangalore

What is notable is the fact that Abhijit Avasthi of O&M, Mumbai, has dropped down from fourth position in 2004 to rank 16 this year! He shares that rank with new entrant Jignesh Maniar from O&M, Mumbai.

A big hat-tip to all you guru's out there! Thank you for the inspiration!

The Top Fifteen Hottest Networks in Asia::

1. Ogilvy & Mather
2. TBWA
3. BBDO
4. Saatchi & Saatchi
5. Leo Burnett
6. JWT
7. Dentsu
8. McCann-Erickson
9. Euro RSCG
10. Foot Cone & Bending (FCB)
11. DDB
12. Young & Rubicam
13. Lowe Worldwide
14. Publicis
15. M&C Saatchi

Ogilvy & Mather, Singapore has also been chosen as the Regional Agency of the Year. Looks like they really know their creative output! Great stuff!

India's Hottest Top Twenty Agencies::

1. Ogilvy & Mather, Mumbai
2. Leo Burnett, Mumbai
3. Ambience Publicis, Mumbai
4. McCann-Erickson, Mumbai
5. Saatchi & Saatchi, Mumbai
6. Ogilvy & Mather, New Delhi
7. David, Mumbai
8. Lowe Worldwide, Mumbai
9. JWT, Chennai
10. JWT, Mumbai
11. Saatchi & Saatchi, Bangalore
12. Saatchi & Saatchi, New Delhi
13. Ogilvy & Mather, Bangalore
14. Mudra DDB Communications, Mumbai
15. David, New Delhi
16. McCann-Erickson, New Delhi
17. Adfactors Advertising, Mumbai
18. Contract Advertising, Mumbai
19. Lowe, Chennai
20. Quadrant Communications, Mumbai

12 out of the above 20 agencies are from Mumbai. Not a surprise at all. Just 4 from Delhi which is quite a surprise. And 2 from Bangalore and 2 from Chennai.

For those of you curious as to how these ranking are done, Campaign Brief ranks agencies on the basis of awards won at the 4 big international shows: D&AD, Cannes, One Show and Clio and AdFest and Asian Ad Awards. India was included in the ranking from 2002. VIA