This print campaign for Connex Trains in Australia, was created with elaborate model train sets, and features a number of fictional scenarios in which trains are delayed due to ridiculous circumstances. The ads promote a new service that tells commuters when there’s a delay, disruption or cancellation to their train.
Product: Connex SMS timetable updates >> Title: Beaver/ Chicken/ Venus Flytrap/ Guinea Pig. >> Agency: Leo Burnett, Melbourne >> Country: Australia >> Creatives: Jason Williams (Creative Director) Andrew Woodhead (Copywriter) Richard Walker (Art Director) >> Other Credits: Photographer: Andreas Smetana
Product: Connex SMS timetable updates >> Title: Beaver/ Chicken/ Venus Flytrap/ Guinea Pig. >> Agency: Leo Burnett, Melbourne >> Country: Australia >> Creatives: Jason Williams (Creative Director) Andrew Woodhead (Copywriter) Richard Walker (Art Director) >> Other Credits: Photographer: Andreas Smetana