Thursday, October 26, 2006

Duracell Guerilla - Ogilvy, Delhi




Over-sized models of Duracell batteries were fitted in the boot space available behind passengers vehicles (bus, van, autorickshaw etc.). As they commuted daily through the city, it gave the impression that the vehicles were powered by Duracell.

Product: Duracell >> Agency: Ogilvy & Mather, New Delhi >> Country: India >> Creatives: Emmanuel Upputuru (Creative Director) >> Abhinav Pratiman (Copywriter) >> Rishi Chanana (Art Director)

Parisloft Whites!


Two cool ads for Parisloft Dental Clinic in Montreal, Canada where the corporate philosophy is "we hate yellow"!

Martial Arts Week - NGC



In order to promote the Martial Arts Week by the National Geographic Channel (NGC) - a series of documentaries about the surprising Martial Arts – a press kit constituted by a brick, a black belt and a leaflet was sent to the press and media buyers with information about the series and the programme schedule. The press kit defies whoever opens it to try and break the brick, making that person feel like a true Martial Art Master.
For the final consumer several Street Campaigns were made:
Promoters were placed in strategic spots in the city of Lisbon. The flyers also directed the people for the on-line quiz made by the Martial Arts Week sponsor Wilkinson brand.
About 150 black belts and flyers were placed in different supports throughout the city of Lisbon. Each team of promoters was constituted by two fighters who trained with each other and by a third who distributed the flyers explaining the reason for that make-believe combat.
Thanks to Hugo Tornelo from Torke Stunt, Lisbon for mailing this in.

BRAVIA - Colorrs Come Alive!




First it was the refreshingly lovely television commercials that we all wished we had made and now BRAVIA is back in print and outdoor too. These ads are so trippy, you could be on a roller coaster ride by just staring at them in deep concentration. Lovely work by EURO RSCG in Argentina. via

Wednesday, October 25, 2006

The return of the Zombies!!








They are back, and this time they promise to bring alive your worst advertising nightmares. Welcome to round 2 of this extended saga of senseless communication effort by Eastpak. I don't know if some of you do find some justification in these ads, buut they are as stupid to me as they always were. If you're curious to see more of these, go here.

Tuesday, October 24, 2006

Hazeline - Rise & Fall!

Two ads for a brand of shampoo called Hazeline. The first ad is for their variant that makes your hair stronger and the second is for a variant that promises smooth, silky hair. A great way to show the individual benefits with the same idea! If you know the agency, leave a comment!

d-CON Rat N Mice Killer!



A nice and funny campaign for a Rat and Mice Killer called d-CON. I've definetely seen something very similar before. Can't seem to recollect where though!
Agency: EURO RSCG, New York, USA >> Creative Director: Rocky Pina, Larry Silberfein >> Art director: Vladislav Ivangorodsky, Marcin Markiewicz >> Copywriter: Marcin Markiewicz, Vladislav Ivangorodsky >> via

Roton Master Batteries


20 Jahre Safe Sex!



This is a campaign for a public service agency called The AIDS assistance Frankfurt registered association. They offer information, consultation, assistance and switching - confidentially, anonymous and free of charge to all HIV and AIDS Victims. The English here may not be great but the ads are interesting. via: Coloribus Blog.

Humo Cultures!




A really cool and eye-catching campaign for Humo, the Belgian (Flemish) weekly magazine. What I find interesting is the fact that the youngsters across Belgium really loved this campaign and it soon acheieved the status of being transferred into posters in dorms and teenager bed rooms across the country while the older generation never really liked the work. The platform of mixing cultures is great and the rendition here, even better! Lovely work from Mortierbrigade
Client: Humo >> Agency: mortierbrigade (Belgium) >> Head of Quarters: Veerle Devos >> Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster >> Copy: Joost Berends >> Art Director: Dieter Vanhoof >> Strategy: Tom Himpe >> Illustration: Victor Sanchez >> Producer: Thierry Lambot (Print Producer) >> Photographer: Frieke Janssens >> Retouching: Idéal23 >> Media: Posters, Radio >> via

Diwali & Eid from Dubai!



Thanks to John Mani from The Partnership, Dubai for sending in these 2 ads for the Home Centre that were created on the occassion of Diwali (the festival of lights) and Eid.
A belated Happy Diwali and Eid Mubarak to everybody reading Twenty Four. Have a great day!

Monster Spec Work!




A series of four spec ads for monster.com by Rajesh M.R from Dubai. You think any of these are interesting? They are just OK for me!

ACA-M Zebra Crossing!

Helder Romao, a junior art director from FCB, Lisbon in Portugal sent in this print ad for ACA-M. You can see more of his work on his blog at http://lder.blogspot.com/

Monday, October 23, 2006

Canon Digital Pixels!




Agency: Leo Burnett, Sydney, Australia.

Sundown Sun Control



Headline: Life revolves around the sun. Use Sundown.

Agency: DDB, Brasil >> Creative Director: Sergio Valente, Julio >> Art Director: Denis Kakazu >> Copywriter: Aricio Fortes >> Photographer: Platinum >> via

Headless Sex!





I think the underlying message here is something to the effect of 'Sex without a condom. is similar to doing it without using your head'. It would be great if somebody could help with a translation on this campaign.