

communication from across the planet!
Colenso BBDO in New Zealand thinks that these ads would convince their TG to buy Dominate Hair Wax. The only thing they make me do is wanna go puke! Sorry but these ads just make me feel that way! I wish they work for the brand.
Product: Dominate Hair Wax >> Agency: Colenso BBDO, New Zealand >> Creatives: Richard Maddocks (Creative Director) >> David Govier (Copywriter) >> Levi Slavin (Art Director) >> Design/Retouch: Simon Redwood
Why do I get a sense of deja vu when I see this campaign for Atlas ATB by Leo Burnett, New Delhi (All Terrain Bicycles). May be it has to be the technique that's been done before. Or may be this campaign is just similar to something else.
By the way, I'm guessing that this is the kind of campaign tthatt might mean different ideas to different people. The idea for me is since these are All Terrain, the mud, rocks and sand are visual depictions. What's your take on it, interpret it any other way?
A very nice campaign for Renault Automobiles by Publicis, Frankfurt in Germany. Crisp, clean Art Direction and some good photography too.
Credits: Executive Creative Director: Stephan Ganser >> Creative Director: Stefan Leick, Jörn Welle >> Art Director: Lars Heberer >> Copywriter: Stephen Quell >> Photographer: Martijn Oort