German Blush Teaser!

Blush, a German lingerie store, has this amazing outdoor teaser campaign that leads visitors to its store. Amazing idea in the way it makes the viewers curious to know more. Agency: BBDO, Berlin. via.

37 One Shows!!!!

PETE BRYZICKI. I've never heard his name, but when I heard that here's a guy who's picked up the pencil 37 times, it just blew my mind!

Every year, the One Show Festival, gets thousands of entires from across the planet and often less than 1% of the total entries, win a Gold pencil. Every creative person worth his salt knows that the accolade is not only an instant career stepping stone but also a symbol that their work has helped elevate creative advertising standards worldwide.

Winning one pencil is an achievement. But 37? How does anybody explain that!! See what makes Pete Bryzicki tick and discover the many secrets behind his unflinching work ethic and what keeps him going time and again at http://www.enteroneshow.org/pete.php

Future Lions @ Cannes 2006

AKQA in association with the Cannes Advertising Festival has just announced a competition called "The Future Lions" for all college students from across the globe. The event is a chance to help students showcase their work to employers much before they pass out of college or ad schools. The competition also helps showcase work done by the future superstars of advertising.

The Future Lions site at www.futurelions.com includes loads of information like a creative brief, FAQ's, winning tips from AKQA's Executive Creative Directors, downloadable posters and an online submission form.

The winners of the “Future Lions” will be announced on Tuesday, June 20th at the Cannes International Advertising Festival in a seminar titled “Hire Them Before they Steal your Job: Meet the World's Most Forward-Thinking Students”. The seminar will feature the top five entries of the competition giving attendees a first crack at a fiercely talented crop of ad students about to enter the workforce.

The deadline for submissions is May 21, 11:59 p.m. PST. There is NO ENTRANCE FEE and few creative restrictions. The competition is an exceptional way for students to attract the attention of the world's most influential agencies. For further information about the competition or how to participate log on to www.futurelions.com or send an email to futurelions@akqa.com

VIA: ad-rag.com

Lyomer in the Loo!

I simply wonder if agencies do anything more than Guerilla Work anymore. There's so much of it all aover the world. This one is from Portugal and the agency is Bates, Red Cell. It is for a Nasal Spray called Lyomer. Great idea and very effective in the way it works. VIA

Hair Care from BBDO S'pore!

I've always loved campaigns where inanimate objects seem to come to life. This one from BBDO, Singapore for a hair growth lotion called Regaine seems to be one of those. I love the idea and the art direction that supports it so well. Great work yet again from Singapore!

Found at: ihaveanidea

<< America Online is now AOL >>

Looks like it is the season for re-branding and new logo's. I recently spotted 4 companies: TLC (The Learning Channel), Spike TV, Quark Express and Vodafone change their logo's. And last night, I discovered that there are more in the fray...

America Online has just decided to go in for a new logo too! According to reports from the company, America Online will now be known as AOL and has just revamped its logo too. I don't know if there are any more companies that have new logo's. Does anybody know more of these that can be shared here?

Socks for your Breasts!! ;)

I guess photography plays such an important role in the power of many ideas. Look at this ad for a brand of stockings called COMO2. These are stockings with silicon that helps them from sagging.

I love the way the ad works on the human mind and the way trick photography misleads your brain! Stunning stuff. No wonder it won a London International Advertising Award in 2003. Does anybody know the agency that did this ad?

Tomatoes in a Bottle!

Winner of an Epica Award in 2004, I guess this campaign works pretty well even today! Nice and simple art too.

ZoooooooooooooooooooooooM

A new ad by JWT, Thailand for the Digital Zoom Feature in the Nikon Coolpix Camera. Do you like the idea? I personally think its kinda OK! It also reminds me of an ad for Toyo Plastic Buckets posted below on this blog...I can't seem to accept war & violence in advertising. May be it's just a mindset for me...

Tunnel in your Nose!

Guerilla Work done for a Nasal Inhaler called Sorine! Yet another nice usage of medium and message effectively.

The News is Moving!

Winner of a Cannes Lion in 2005, this campaign was done for the BBC (British Broadcating Corporation) when it moved into a new office location. Anybody know the agency involved here??

Puke Anyone??

Found these 2 ads at Seaspace today. I have no clue what these ads are trying to say, where they are from or what language they are in or what they mean. Can anybody help me decipher what these ads are trying to tell us...thanks!

Smart or What!

Smart Little Pups that go to the library, the hospital and space centres, surprising...isn't it? Well, IAMS does that to your little pup too! Saatchi & Saatchi, Sydney is the agency behind this sweet little campaign for IAMS Pet Food.

Get into ShApE?

A series of hoardings for a health club named Fitness One in Chennai, India. A media innovation that uses the medium to deliver the message effectively! Like it?

Slovenia in Trouble!

Slovenia must be an extremely difficult place for women. Atleast that's the message from this public service poster developed by "THE SIGN". The headline reads: "Every fifth beaten, every seventh raped." Simple yet intresting...

The Axe Printers

Well, Yet another clever creative from Ogilvy, Mumbai! The headline here reads "You don't need an axe to chop trees". How many of us will really get this ad, I really don't know. Some ads are made for just Award Juries, ain't they?

Stuff It Small!

Some really simple work with an amazing idea attached to it from Saatchi & Saatchi, New York for Stuff It. A software that compresses files into smaller sizes and lets you expand them later. Really nice work, I wonder how many small objects that have gone into making these ads...a magnifying glass would sure be of help!

BIG by Wonderbra!

This Wonderbra campaign that was created specially for France, was created exclusively for Valentine’s Day. A day when most Frenchmen are known to buy lingerie for their women. They ads appeared only in a fashion special in FHM and in a trendy magazine called Double. These exclusive ads were aimed at people who had a better level of creative knowledge and were capable of understanding sophisticated advertising language. VIA

Sponsor of the Solar Eclipse!

Thanks to Olcayto CENGİZ, an art director from WMC CREATIVE (Wizards of Marketing Communications) for sending in this ad for "The Solar Eclipse"!

I never quite understood this but may be some of you do! Please let me know!

See more work at Olcayto's blog: iyifikir.blogspot.com (iyi fikir means: good idea in Turkish).

The body copy is: We never gave up to be enchanted.....and to enchant.

The "un-official" sponsor of 29 March 2006 solar eclipse

It's the paper, dumbo!

Thanks to Jason Haynes from O’Keefe Murphy Gaff for sending in this campaign for Reflex Pure White Office Paper. It is the leading office paper brand in Australia. I like the spin on paper jams and it's a great insight too! Most of us end up balming the poor printer so often, well this one works to shatter that myth!

The credits for this campaign are:

Client: Reflex

Agency: O’Keefe Murphy Gaff

Creative Director: Peter Murphy

Art Director: Jason Hynes

Photographer: Garth Oriander

Naaaaaaah! Don't call me FAT!

A cardinal rule when making an ad or a campaign or any communication: Don't tell the consumer that you are wrong or try to show him in a negative frame of mind. This campaign does exactly that. "Fat people don't want to be told that they are fat!" and that is the truth. Every fat person will tell you, don't tell me my problem, I know it and don't want it to be repeated.

This campaign by Ogilvy for Zaf Fitness Club is a pun on the word "Burn Fat" but I'm of the opinion that it would repel a large segment of the TG due to the light in which it potrays them. Trust me, nobody who's fat wants to be called it, let alone be hunted down and burnt! Well, sometimes it does pay to put your creative brains aside and think about what your consumer might think, coz it's the only thing that matters at the end of the day!

Coffee Wars in New Zealand!

Draft New Zealand created this ambient campaign for an Aukland coffee cafe, a market segment we're told is filled with many independents alongside giants like Starbucks.

Draft created and placed branded trashcans throughout the city that looked like coffee cups including a stir stick. We're also told Starbucks wasn't too happy one was placed outside its own store and several Starbucks employees ripped all the branding off that particular can. Well, looks like ad-wars are alive and kicking in Kiwi Land. VIA

Pages BBDO Direct Mailer

Thanks to Yaqui Nunez for sending in this Direct Mail Effort created by Pages BBDO and had to be implemented with an extremely low budget. The results speak for itself. It won a GOLD in the CARIBE festival which is a regional creative awards event for the Caribbean. Let's see how it does in the big ones.

Here are the credits for the campaign:

General Creative Director: Rodolfo Borrell
Senior Copywriter: Dilia Luna
Designer: Scarly Bidó
Agency: PagésBBDO, Dominican Republic
Category: Charities, public health & safety, public awareness messages

Kick Some Dirty Politician Arse!

Oh damn! I wish we could do this here in India. In Brazil, A new denim brand called Forum has just launched a new campaign that features models fighting corrupt politicians and cleaning up the country. It's a really nice platform to build a brand on.

Makes your TG want to wear it just because you speak for a cause. Lovely stuff and who on the planet does not wanna kick a politicians arse! Way to go Brazil, you guys are lucky to have such levels of freedom of speech and action. VIA