Friday, June 16, 2006

Fitness One Corporate Campaign






Today, my agency 'be positive 24' completed 6 months. Looking back it's been a great ride. On this happy day, I felt like posting our first campaign we shot in late December 2005 even before we had an office of our own!
This campaign was targetted at encouraging the corporate community to work out. The models in this campaign were sourced from various avenues: ballet dancers, circus artists, aerobics instructors, salsa trainers and several other cool people...twas a whole lotta fun!

Nityam Churan Bucket Campaign


This campaign for Nityam Churan was sent to me last week. I really like the idea behind it but the 2 aspects I'd liked to have seen are better photoshop work and improved levels of art-direction. I also think the campaign can look so much better if the frames are further dramatised (more ridiculous situations, may be)!
A passing idea was what if one used famous people instead of regular ones (filmstars, politicians, sportsmen, etc...). Would that make it funnier or would they take away from the concept? Well, maybe someone else has a better opinion to make this campaign a great one...

The Monroe Fart Power!

I like this ad for Science World than the one I posted a few days ago! I remember one of these ads picking up a Cannes Lion too!

Final Cut Hair Salon



via

Bow to the King!

Is the horse bowing before the car because of the Ferrari & Prancing Horse co-relation or is there much more to the story??

Fanatics Book Club - Long Copy!

Freaky Gollum in NZ

A really scary installation of Gollum to promote the Lord of the Rings in New Zealand. If I saw this at night, I'm sure this would be double scary!

Rockaxis Magazine!


I love this campaign for Rockaxis Magazine. Legends may come and Legends may go but their glory will live on...nice art and an equally cool idea make this campaign a classic combination!

Wednesday, June 14, 2006

Jontex from Brazil

Looks like floor graphics in loos across the planet could be the next big thing in advertising! Here's a guerilla effort by McCann Erickson, Spain for Jonex (a brand of condoms from Johnson & Johnson). The headline reads “you do not know when it can be necessary”. This is really interesting!

Mr.Branson gets taller!

Eye Cat-ching!

Everyone knows how much cats hate water, a perfect reason why thry are a part of this cool ad for a swimming school. Nice work. If you know the agency, please comment!

Black Sperm!


Can anybody from China tell me what this ad is for and what the idea behind it is? The black seeds seem to represent sperms! I think it could be an aphrodisiac or something of that sort.

Cool By Heineken

It did not strike me immediately but a closer look made it clear. All said and done, I like the ads in the Heineken Campaign (the one where the shape of the beer glass is formed through other objects) to this one though this one is nice too!

Beauty Can Be Dumb!



Football from Amnesty International

Copy: In this beautiful game, black and white have been always together. Stop racism.

The Amnesty Letterpad from Budapest!


One of the oldest activities of Amnesty International is writing letters with volunteers to prisoners and relevant authorities. Ogilvy Budapest made these special note-blocks, which illustrates in a interactive way what writing a letter could do. Save someone's life. Art Director: Dalbir Singh & Copywriter: Satbir Singh Awards: D&AD 2005 shortlist. via: houtlust

Tuesday, June 13, 2006

Campaign for the Budapest Sun Classifieds



Ads for the classified section of Budapest Sun. Ogilvy Budapest. CD: Dalbir Singh. Team: Istvan + Tamas. Thanks for sending in these Dalbir!

:: Dalbir Singh Portfolio :: Ogilvy, Budapest ::

An ad for the British Council. Credits: Art: Gyorgy Varszegi/Dalbir Singh and Copy: Satbir Singh. Agency: Ogilvy Budapest. Awards: A Silver at the New York Festivals and also featured in the Communication Arts Design Annual.


Featured above is an ad for Tabasco. Art: Dalbir Singh and Copy: Satbir Singh. Agency: Ogilvy, Budapest

The above piece of work was done for the London International. It is a language school. This got a shortlist in One Show 2005. Team: Art: Dalbir Singh and Copy: Satbir Singh Agency: Ogilvy, Budapest

Fresh Work from Fitness One





A recent campaign we did at 'be positive 24' for a health and fitness club named Fitness One. The campaign was spread across outdoor and print media in the cities of Bangalore, Chennai and Coimbatore. The main aim of the campaign was to inform public about the benefits of working out.

Monday, June 12, 2006

Ha Ha Ha!

Football Fresco in Germany



A stunning huge fresco installation at Cologne’s train station, promoting the world cup. The fresco presents 10 football superstars exactly how millions of enthusiastic football fans around the world see them anyway - as real football gods.
The +10-themed art, approximately 40 meters long and 20 meters wide, is the work of Hamburg-based illustrator Felix Reidenbach, who required, in the appropriate Biblical manner, 40 days to complete it.
This pantheon of Adidas endorsers includes Michael Ballack, David Beckham, Zinédine Zidane, Raúl, Kaka, Nakamura, Lukas Podolski, Lionel Messi, Juan Román Riquelme and Djibril Cissé.

Agency: TBWA, Germany. Via: Ad Goodness

Sleep on the beach!

I don't know who did this ad but I think it is for some kind of service that promotes life-gaurds on the beach. Can anybody explain what this ad actualy means??

Oliver Can!



More Guerilla Work to promote the World Cup in Germany. Of all the work, this one looks the best!

Big Football, Poor Idea!

Of all the football world-cup communication I've seen, I think this is the weakest! What's the big deal of blowing up a football and slamming it into a building...it is probably the easiest thing to do! I prefer communication like the others where a medium has been utilised more effectively.

Chair for your Bones!

Another piece where the medium has been used effectively to deliver a message. FCB, Indonesia is the agency that did this.

Blood Bath

Interesting work by BEI confluence communication, Delhi. Copywriter: Anisha Sarin, Art: Bhavesh Kosambia

Hunger!

The next time you feel like cribbing about what's in your lunch box, read this and you'll know how lucky we all actually are! This is truly painful!

The evolution of the CANDY STICK!


Superb work by DDB Spain! Look for these very soon at the Cannes, the D&AD, the One Show, the NY Fests and every other award festival in town...

Soccer World Cup 2!


Well, it looks like there are 2 Soccer World Cups happening! Welcome to the Table Soccer World Cup...Jung von Matt, a german agency has been doing some cool work to promote the smallest soccer tournament on earth. They put these paper flyers around handrails all over the city of Hamburg, mimicking a game table. Great stuff that's cost effective, eye catching and really innovative!