Ripley's On Red Sky

SABC 3 - The Hoax!

Orchard - The Way We Do It!

I was recently skimming through the websites of Indian Agencies. When I reached Orchard (the name given to Leo Burnett in South India), I did not find a website but instead I found this. I could call it the Human Aspect of Advertising. Thanks, Orchard!

The Home Centre Leather Camp

Thanks to John Mani from The Classic Partnership, Dubai for sending in this ad for the Home Centre (An equivalent of the Homestore in India). I like the idea here. It's different and eye-catching and considering the fact that these ads do talk to an evolved audience, I think they should work fine!

WWF - National Tree Day

Thanks to Tatiana from Full Jazz, Brazil for sending in his campaign for WWF. September 21st is the National Tree Day in Brazil and these ads were made to promote the same.

Agency: Full Jazz, São Paulo, Brazil >> Website: www.fulljazz.com.br >> Creative Director: Luiz Lobo, Paula Junqueira >> Art director: Tatiana Tatsch >> Copywriter: Daguito Rodrigues >> Photographer: Luciano Munhoz >> Illustrator: Félix Reiners >> Brand/Product: WWF

Spontex Super Absorbant!

KYB Shock Absorbers!

Thanks to Hamdi Matussin for sending in this ad for KYB Shock Absorbers. If you know the credits, leave a comment!

The Tree Safari!

A very interesting spec idea done for the WWF by Sanjeev Saikia from New Delhi. I wish somebody at WWF can actually get this produced! Sanjeev began his career as a junior copywriter at JWT in 1996 and is now associate creative director at Interact Vision, a Mudra Group venture.

Suzuki Swift - II

Brand/Product: Suzuki Swift >> Advert title(s): Go & Playground >> Agency: Pagés BBDO, Santo Domingo, Dominican Republic >> Website: www.pagesbbdo.com >> General Creative Director: Rodolfo Borrell >> Copywriter: Yaqui Núñez >> Art Director: Miguel Peña >> Illustrator: Radhamés Germán

For Stronger Bones!

Missing Link Norwegian Skiwear!

I don't get the idea here! I see the bikini form the shape of a fish of sorts but what's the larger picture??

Nivea Hair Care!

Last month, I saw a similar idea for Milk that makes your bones stronger. Now it's Nivea Hair Care. Anybody seen more of these??

The Fitness Company Bag!

Another bag for a health club called the Fitness Company. Interesting one this! Agency: Publicis FFM

Netflorist...

Here's an ad for an online flower delivery portal called Netflorist (SA's largest flower and gifting service). The ad is quite simple and sweet. It just shows hundreds of pictures where women are related to flowers like floral bedspreds, floral umbrellas, floral lampshades, floral lingerie, floral watches, etc. thereby telling us that flowers work!

Lavera Natural Cosmetics!

Agency: Oodles, Singapore >> Art director: Joseph Koh, Charlie Huang >> Copywriter: Charlie Huang, Joseph Koh >> Photographer: Sam Tan (Boomerang Visual Production) >> Digital Imaging: Alice (Hybrid Studio)

The Axe Effect!!

Fallen Angel takes the idea that a woman will do anything for a man wearing Axe to the extreme. In the shot we see an Angel who has just landed on Earth after making the ultimate sacrifice, giving up her wings after getting a whiff of a man wearing Axe.

Product: Axe >> Title: Fallen Angel >> Agency: Lowe Bull, South Africa >> Country: South Africa >> Creatives: Gareth Lessing (Executive Creative Director) >> Tatjana Buisson/ Gareth Lessing (Art Director) >> PJ Eales (Copywriter) >> Other Credits: Photographer: Jason R >> Retoucher: Gareth Lessing

Typefaces That Save Trees!

For all you lovers of the written word, here's another only copy ad...this one is all about how a typeface can save a tree!!

Sony Slim!

Ouch! Did I just see this somewhere or am I just hallucinating?? Maybe I did see it here after all!

Joins Anything!

This print ad demonstrates the superglue’s power in mending cracks. The product tagline says ‘Bonds in Seconds’. – Alteco 110 Super Glue – Agency: Ad Planet Group, Singapore.

This ad reminded me of an ad that was done when I was at Contract Advertising a few years ago. It was a chocolate bar from Cadburys...can't recall the name for sure...the ad was released on Independence Day and showed India and Pakistan joint as a single country! The ad led to wide protests and was highly politicised too...it is amazing how the same idea can draw different reactions in different parts of the globe! It pays to know your territory!

Radio One!

Straight From The Heart!

Just this morning I had a post from Titus Upputuru on the Brief Blog about how copy ads were dying a painful death! It was absolute delight to see these posters done at Watermelon, Bangalore in my Inbox this evening.

I think these posters do a brilliant job of communicating the true message of the event by a Group of Musicians...they say you can feel the magic of words when they are written from the heart, these posters have that feeling. Superb stuff guys. Thanks for keeping the written word alive!

Credits: Agency: Watermelon Advertising, Bangalore >> Creative Director: Sampat Kumar >> Art Director: Jayanarayanan >> Copy Writer: Sampat Kumar

Green Gate Garden Centres

Agency: Rethink in Vancouver, Canada

But Who's Paying??

Are these 2 ads for a brand of Thesaurus?? Or are they for some other client? And who made these ads? Too many questions out here!

Heinz Spaghetti by DDB Melbourne

Save the WORD!

An open letter to advertising copyrwiters throughout the region, from Titus Upputuru, from WordSociety, New Delhi, India:

This letter is from one Copywriter to another. I was going through the results of the award shows this year and was saddened to notice a death. The Word has almost disappeared.

In most ads, there are just one or two. (There are a few exceptions though, and the outdoor Grand Prix at Cannes gives me hope.)

In many, there are none at all.

I was wondering what happened to the Copywriter. When did we stop writing Copy? And when I say Copy I do not mean the long copy masterpiece that we all set out to make at least once in our lifetime.

When was the last time we wrote a good, full-bodied headline, even? Was it because the Client had rejected the picture-only ad so many times that we had no option left but to do a headline ad?

This email is an initiative to 'Save The Word'.

If you would like to join this movement, contribute by doing the following:

1) Do your next five ads or campaigns with headlines, irrespective of brand guidelines.

2) Pick an old One Show/D&AD Annual and photocopy copy-led ads and paste them up all over the agency.

3) Dnt wrt lke ths.

4) If you are a Creative Director, ask your writers to show a headline, with every visual-led ad that they show.

5) Hire writers who have at least ten headlines in their portfolio.

6) Spread the word. Send this email to all the copywriters you know.

You can add more to the list.

The only way, we are going to Save The Word is by getting together and ensuring that we see more Copy in the media. For that to happen, this email needs to find legs and travel far and wide. So, please forward this to as many Copywriters in the world as you can.

Posted on Sunday, September 03, 2006 at: The Campaign Brief Blog

STIHL by DDB Paris!

For Women Only!

Would be it correct to say that men are more weird than women? I mean weird in a way that means adventurous or stupidity in certain ways...look at the ads above for a company that insures cars that are owned by women only! I laughed at the ads and I like the premise here...just a wigglin query if men were what they are portrayed to be above??

Product: Car Insurance >> Title: Ramp/ Bulls >> Agency: Black River Football Club >> Country: South Africa >> Creatives: Ahmed Tilly (Executive Creative Director) Penny Waterkeyn (Art Director) Spike Kunene (Copywriter) Nicole Cohen (Art Director)

World Cup Ad 1 - Rewind!

Agency: Unknown (do leave a comment, if you know the agency that did this)

Agency: Legas Delaney

It's been a while since the Italians created history but I've just found a few ads that were created during the World Cup. They may be a little late but then 'better late, than never'.

Audi Camel by BBH London

Cheeesy Pizza!

Headline: The Deluxe Cheese Pizza, Packed with extra cheese.

Product: Deluxe Cheese Pizza >> Title: Car Park, Clothesline, Lift >> Agency: BBDO Singapore >> Country: Singapore >> Creatives: Farrokh Madon (Executive Creative Director) Francis Wee (Executive Creative Director) Goh Wee Kim (Art Director) Andrew McKechnie (Copywriter) >> Other Credits: Photographer: Jean Leprini >> Retouching: Lay Leng (Procolor) >> Typographer: Tang Kee Hong >> Food Stylist: Fanny >> Client Service: Lim Lee Huang

Livita Alone!

Agency: DDB International, Kuala Lumpur, Malaysia >> Creative Director: Elmo Lee >> Art Director/Copywriter: Wong Kai Ming >> via

Sabi Lingerie!

Agency: DDB, Sydney, Australia >> Creative Director: Matt Eastwood >> Art director & Copywriter: Ant & Alex >> Photographer: Jason Loucas

Bedford

Superb layouts or rather graphic design that's showcased in this campaign for Le Creuset - A brand of fine enamelled cast iron cookware, kitchen accessories and cooking products from France.