Stuff It Small!

Some really simple work with an amazing idea attached to it from Saatchi & Saatchi, New York for Stuff It. A software that compresses files into smaller sizes and lets you expand them later. Really nice work, I wonder how many small objects that have gone into making these ads...a magnifying glass would sure be of help!

BIG by Wonderbra!

This Wonderbra campaign that was created specially for France, was created exclusively for Valentine’s Day. A day when most Frenchmen are known to buy lingerie for their women. They ads appeared only in a fashion special in FHM and in a trendy magazine called Double. These exclusive ads were aimed at people who had a better level of creative knowledge and were capable of understanding sophisticated advertising language. VIA

Sponsor of the Solar Eclipse!

Thanks to Olcayto CENGİZ, an art director from WMC CREATIVE (Wizards of Marketing Communications) for sending in this ad for "The Solar Eclipse"!

I never quite understood this but may be some of you do! Please let me know!

See more work at Olcayto's blog: iyifikir.blogspot.com (iyi fikir means: good idea in Turkish).

The body copy is: We never gave up to be enchanted.....and to enchant.

The "un-official" sponsor of 29 March 2006 solar eclipse

It's the paper, dumbo!

Thanks to Jason Haynes from O’Keefe Murphy Gaff for sending in this campaign for Reflex Pure White Office Paper. It is the leading office paper brand in Australia. I like the spin on paper jams and it's a great insight too! Most of us end up balming the poor printer so often, well this one works to shatter that myth!

The credits for this campaign are:

Client: Reflex

Agency: O’Keefe Murphy Gaff

Creative Director: Peter Murphy

Art Director: Jason Hynes

Photographer: Garth Oriander

Naaaaaaah! Don't call me FAT!

A cardinal rule when making an ad or a campaign or any communication: Don't tell the consumer that you are wrong or try to show him in a negative frame of mind. This campaign does exactly that. "Fat people don't want to be told that they are fat!" and that is the truth. Every fat person will tell you, don't tell me my problem, I know it and don't want it to be repeated.

This campaign by Ogilvy for Zaf Fitness Club is a pun on the word "Burn Fat" but I'm of the opinion that it would repel a large segment of the TG due to the light in which it potrays them. Trust me, nobody who's fat wants to be called it, let alone be hunted down and burnt! Well, sometimes it does pay to put your creative brains aside and think about what your consumer might think, coz it's the only thing that matters at the end of the day!

Coffee Wars in New Zealand!

Draft New Zealand created this ambient campaign for an Aukland coffee cafe, a market segment we're told is filled with many independents alongside giants like Starbucks.

Draft created and placed branded trashcans throughout the city that looked like coffee cups including a stir stick. We're also told Starbucks wasn't too happy one was placed outside its own store and several Starbucks employees ripped all the branding off that particular can. Well, looks like ad-wars are alive and kicking in Kiwi Land. VIA

Pages BBDO Direct Mailer

Thanks to Yaqui Nunez for sending in this Direct Mail Effort created by Pages BBDO and had to be implemented with an extremely low budget. The results speak for itself. It won a GOLD in the CARIBE festival which is a regional creative awards event for the Caribbean. Let's see how it does in the big ones.

Here are the credits for the campaign:

General Creative Director: Rodolfo Borrell
Senior Copywriter: Dilia Luna
Designer: Scarly Bidó
Agency: PagésBBDO, Dominican Republic
Category: Charities, public health & safety, public awareness messages

Kick Some Dirty Politician Arse!

Oh damn! I wish we could do this here in India. In Brazil, A new denim brand called Forum has just launched a new campaign that features models fighting corrupt politicians and cleaning up the country. It's a really nice platform to build a brand on.

Makes your TG want to wear it just because you speak for a cause. Lovely stuff and who on the planet does not wanna kick a politicians arse! Way to go Brazil, you guys are lucky to have such levels of freedom of speech and action. VIA

Laxative that really works!

Headline: THE NATURAL LAXATIVE

Body Copy:

Ad 1) Before: 87 kg. After: 86.3 kg

Ad 2) Before 91 kg. After:90.3 kg

Ad 3) Before 40 kg After: 39.4 kg

Agency: Ogilvy, Mumbai

Superb! One definitive word to describe this idea for Dr.Morepen, a laxative from India. The campaign developed by Ogilvy, Mumbai is a little old but makes me want to stand up and applaud everytime I see it. Really nice work. This one rocks all the way!

Mid-Day Mumbai!

I really really love the way this campaign for Mid-Day has been art-directed. Ogilvy has really managed to capture so many little elements of Mumbai and India in such an interesting way out here. Really differently thought. It might not be fresh now, but when it was done almost 2 years ago, it was a real good one for its times. Supah!

Protect Your Head - FCB Ulka

FCB Ulka is gunning for some big metal at the Abby's Night on the 31st of March (Advertising Club of Bombay). This piece is one of their entries in the Public Service Category. The agency also promises to create an impact at the fest with 2 of its TVC's, Hari Sadu for Naukri.com and Punch for Tata Indica. What happens at the Abby's, well, its all coming very soon!

Beggar Boy from Grey, India

This really nice Guerilla Effort from Grey in India is sure to turn a few heads and hopefully members of the International Jury at the Ad Festivals. The effort for Childcare, India aims to help more than 20 Million Indian Children who beg on the streets each day. I love the fact that it depicts the true reality in the way we deal with them - push them away. Great use of medium and an equally amazing message too. Stunning work! VIA

Ariel Stains - Saatchi & Saatchi, India

O.K. People! Here it is...I guess this Guerilla Campaign for Ariel will be one of India's biggest contenders at Advertising Shows across the world. It has already won at the Asia Pacific Ad Festival and is a big contender at the Cannes and One Show Advertising Festivals this year. VIA

Medication For Children!

The line that is struck out reads "keep out of reach from children". Agency: Unknown.

Drunk & Dead

It takes courage of another kind to say stuff as it is and strength that's equally brilliant to accept it. These ads may not have the best english or the finest words that could be used by what they do have is reality that hits one hard and think twice about drunken driving. What do you think??

ABC School of Cooking!

This is a funny campaign for the ABC School of Cooking. The campaign won an award at the Asia Pacific Ad Fest last year. I don't relly know which agency did this but its a really nice and refreshing idea. Memeorable, funny and well executed.

The Montana METH Project

The Montana Meth Project is an initiative to inform, educate and restrict the use of the deadly drug - Methamphetamine. A drug that has terrible side effects that last from 6 to 24 hours and lead to high agitation, violent behaviour and many other horrible side effects.

Methamphetamine use by young people in Montana is dramatically higher than the national average of USA and the majority of all drug-related federal sentences in Montana are related to methamphetamine; clearly indicating there is a meth epidemic in Montana.

These and a host of other facts have compelled leading professionals and organizations to form the Montana Meth Project, a community prevention effort aimed at the methamphetamine problem in Montana. More about this really horific drug out here!

Sombody Explain This! (Mature Content)!!

:: MATURE CONTENT: (Viewer Discretion Advised) ::

I think this is an ad that Talks about Prevention of Aids or Requests people to react against AIDS and has something to do with an elephant too. The baseline is in something in French and I can't seem to decipher the idea without it. Can anybody tell us what this ad is all about??

Keep it Clean!

An ad for Saforelle, a cleaning solution that helps your clothes get rid of odor! Agency: Unknown.

Deep Sleep Theory.

A press campaign by McCann Singapore for Deepsleep Sleeping Tablets. Nice Idea but I felt the execution could have even been better. And by the way, what's with logo's being so small that you hardly read them?? Are you trying to sell the product or what! Me is confused...