Straight From The Heart!

Just this morning I had a post from Titus Upputuru on the Brief Blog about how copy ads were dying a painful death! It was absolute delight to see these posters done at Watermelon, Bangalore in my Inbox this evening.

I think these posters do a brilliant job of communicating the true message of the event by a Group of Musicians...they say you can feel the magic of words when they are written from the heart, these posters have that feeling. Superb stuff guys. Thanks for keeping the written word alive!

Credits: Agency: Watermelon Advertising, Bangalore >> Creative Director: Sampat Kumar >> Art Director: Jayanarayanan >> Copy Writer: Sampat Kumar

Green Gate Garden Centres

Agency: Rethink in Vancouver, Canada

But Who's Paying??

Are these 2 ads for a brand of Thesaurus?? Or are they for some other client? And who made these ads? Too many questions out here!

Heinz Spaghetti by DDB Melbourne

Save the WORD!

An open letter to advertising copyrwiters throughout the region, from Titus Upputuru, from WordSociety, New Delhi, India:

This letter is from one Copywriter to another. I was going through the results of the award shows this year and was saddened to notice a death. The Word has almost disappeared.

In most ads, there are just one or two. (There are a few exceptions though, and the outdoor Grand Prix at Cannes gives me hope.)

In many, there are none at all.

I was wondering what happened to the Copywriter. When did we stop writing Copy? And when I say Copy I do not mean the long copy masterpiece that we all set out to make at least once in our lifetime.

When was the last time we wrote a good, full-bodied headline, even? Was it because the Client had rejected the picture-only ad so many times that we had no option left but to do a headline ad?

This email is an initiative to 'Save The Word'.

If you would like to join this movement, contribute by doing the following:

1) Do your next five ads or campaigns with headlines, irrespective of brand guidelines.

2) Pick an old One Show/D&AD Annual and photocopy copy-led ads and paste them up all over the agency.

3) Dnt wrt lke ths.

4) If you are a Creative Director, ask your writers to show a headline, with every visual-led ad that they show.

5) Hire writers who have at least ten headlines in their portfolio.

6) Spread the word. Send this email to all the copywriters you know.

You can add more to the list.

The only way, we are going to Save The Word is by getting together and ensuring that we see more Copy in the media. For that to happen, this email needs to find legs and travel far and wide. So, please forward this to as many Copywriters in the world as you can.

Posted on Sunday, September 03, 2006 at: The Campaign Brief Blog

STIHL by DDB Paris!

For Women Only!

Would be it correct to say that men are more weird than women? I mean weird in a way that means adventurous or stupidity in certain ways...look at the ads above for a company that insures cars that are owned by women only! I laughed at the ads and I like the premise here...just a wigglin query if men were what they are portrayed to be above??

Product: Car Insurance >> Title: Ramp/ Bulls >> Agency: Black River Football Club >> Country: South Africa >> Creatives: Ahmed Tilly (Executive Creative Director) Penny Waterkeyn (Art Director) Spike Kunene (Copywriter) Nicole Cohen (Art Director)

World Cup Ad 1 - Rewind!

Agency: Unknown (do leave a comment, if you know the agency that did this)

Agency: Legas Delaney

It's been a while since the Italians created history but I've just found a few ads that were created during the World Cup. They may be a little late but then 'better late, than never'.

Audi Camel by BBH London

Cheeesy Pizza!

Headline: The Deluxe Cheese Pizza, Packed with extra cheese.

Product: Deluxe Cheese Pizza >> Title: Car Park, Clothesline, Lift >> Agency: BBDO Singapore >> Country: Singapore >> Creatives: Farrokh Madon (Executive Creative Director) Francis Wee (Executive Creative Director) Goh Wee Kim (Art Director) Andrew McKechnie (Copywriter) >> Other Credits: Photographer: Jean Leprini >> Retouching: Lay Leng (Procolor) >> Typographer: Tang Kee Hong >> Food Stylist: Fanny >> Client Service: Lim Lee Huang

Livita Alone!

Agency: DDB International, Kuala Lumpur, Malaysia >> Creative Director: Elmo Lee >> Art Director/Copywriter: Wong Kai Ming >> via

Sabi Lingerie!

Agency: DDB, Sydney, Australia >> Creative Director: Matt Eastwood >> Art director & Copywriter: Ant & Alex >> Photographer: Jason Loucas

Bedford

Superb layouts or rather graphic design that's showcased in this campaign for Le Creuset - A brand of fine enamelled cast iron cookware, kitchen accessories and cooking products from France.

Connex updates!

This print campaign for Connex Trains in Australia, was created with elaborate model train sets, and features a number of fictional scenarios in which trains are delayed due to ridiculous circumstances. The ads promote a new service that tells commuters when there’s a delay, disruption or cancellation to their train.

Product: Connex SMS timetable updates >> Title: Beaver/ Chicken/ Venus Flytrap/ Guinea Pig. >> Agency: Leo Burnett, Melbourne >> Country: Australia >> Creatives: Jason Williams (Creative Director) Andrew Woodhead (Copywriter) Richard Walker (Art Director) >> Other Credits: Photographer: Andreas Smetana

lynx 24 hours!

The Supernatural Collection!

A press and outdoor campaign for a brand of men's clothing called Areeba (Meaning 'cheers' in Mexican) that's currently on in Chennai, India.

Pfizer - Erectile Dysfunction!

Thanks to Hamdi Matussin for sending in this ad for Pfizer. Unfortunately, the agency is a mystery, if you know the same...leave a comment!

Get Personal!

Well, I am not entirely sure if this did run or is spec-work but thanks to Chia Esthete for sending it in. Yupp, it's quite cute and definetely stands out. I'd go out with someone like this just for the great sense of humor! Copywriter: Wade Sturdivant >> Art Director: Wade Sturdivant, Chad Crowley...

DM - New York Ad Fest Finalist 06

Thanks to TEQUILA\ISTANBUL for sending in this DM for a Jingle Producer named Jingle Mingle that was a finalist at the New York Ad Fest Finalist in 2006.

Agency: TEQUILA\ISTANBUL >> Copywriter: Guldeniz Sesen >> Art Director: Ceylan Hirsova

Gracie Jiu Jitsu!

Gracie Jiu Jitsu Academy is an extremely famous Martial Arts School in Brazil. Jiu Jitsu is originally a Japanese Martial Art Technique.

There are two commonly practised forms of ju jitsu – the traditional japanese form (often spelt ju jitsu) and the increasingly popular Brazilian Jiu Jitsu, made famous by the success of the Gracie family and others in Mixed Martial Arts competition around the world. This second form is the basis of our ground training.

Piracy Kills!

Agency: FCB, Cape Town, South Africa >> Creative Director: Francois de Villiers >> Art Director: Schalk van der Merwe >> Copywriter: Schalk van der Merwe / Dylan Kidson >> Photographer: Guy Nevelling >> via

Guerilla Ads for Ballet Classes!

This one is pretty similar to the Piano Classes Guerilla Idea posted a few days ago. I can think of another 5. Let's see what else comes up here! via

Recycle Your Coke!

WOW! This print ad from JWT, Milan for Glassex Window Cleaner is really really cool. I like it for 2 reasons other than the idea itself...it gives me a break from all those ads that show me birds and insects and dragons and demons and people either falling or hurting themselves after walking into transparent glass...seen a billion of those! And secondly the whole deal of just an image and the product...so bloody simple that anybody and everybody loves the idea. Terrific! VIA

Quebec- AIDS is around!

Pregnant on Non-Alcoholic Beer!

I can't even think of a campaign like this getting released in a country like mine! The deal here is that alcoholic beverages generally use slim, sexy and svelte figures for their ads so Nova Schin decided to use pregnant ones for their Non-Alcoholic Beer! Anybody knows the agency, comment!

Safeguard Yourself!