Ratan Kumar, an ex-copywriter with Vyas Giannetti Creative, Delhi sent in these 5 ads for different events/restaurants at 'The Park' Hotel in Delhi. I like the idea behind the Pool Side Festival the best from all of them. Any other choices??
Friday, October 20, 2006
Wednesday, October 18, 2006
Nike ACG
To promote Nike ACG’s Fall & Holiday 06 apparel line, this campaign glorifies the gear and Team Nike ACG riders by making solid dramatisations of individual moves. The sculptures are carved from metal and fibre, just as the skis and snowboards, and are shot against milky white landscapes in a look that cements Nike ACG’s credentials as a premium outdoor brand.Product: Nike ACG >> Title: ACG Fall 06 >> Agency: Wieden+Kennedy Amsterdam >> Country: Netherlands >> Creatives: Al Moseley (Executive Creative Director), John Norman (Executive Creative Director), Mark Hunter (Creative Director), Paulo Martins (Art Director), Oliver Frank (Copywriter) >> Other Credits: Account team: Feliciano Robayna, Patricia Cerda >> Art Buyer: Andrew Koningen >> Re-touching agency: TAG
i.t.ALIA by VGC!
Agency: Vyas Giannetti Creative, Delhi >> Creative Director: Sambit Mohanty >> Art director: Sukhendu Mukherjee/ Nitin Kumar >> Copywriter: Sambit Mohanty >> Photographer: Pankaj Arora Shadows By Ford!
OMG! Yet another ad with a shadow idea. The third one in 2 days. What's the obsession with them? I suddenly feel like this blog resembles Ad Mirror on coloribus :) Thanks to Jayan from Watermelon, Bangalore for sending this in. Playboy Spec Work!
Sanjeev Saikia from Delhi, India sent me this spec ad for Playboy TV. It's quite interesting!
Sony Bravia - PAINT!
What do you get when you combine 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire together?? It's here! After taking the world by storm with their bouncy balls commercial last year, Sony and Fallon are back with their next piece of brilliance. I completely think that this one is way better than bouncy balls. Go here: http://www.bravia-advert.com/ and see this masterpiece. I hope you love it as much as I do!
Eurostar London
Client: Eurostar >> Agency: TBWA (Belgium) >> Creative Directors: Jan Macken, François Daubresse >> Copywriters: Eric Piette, Frank Marinus >> Art Director: Alex Ameye >> Art Buyer: Sara Sulaimani >> Media Planner: Ingrid Pevenage >> Photographer: Marc Paeps >> Retouching: Beefactory, Annick Planquart (Mac Artist) >> Media: Posters, Internet, Dailies >> via
Pay Less Books - Ambient
Agency: Lucideas >> Creative Director: Kelvin Long & Inky The Dog >> Art Director: Mohd Izmady Bin Md Isa >> Copywriter: Melissa Chan
Tuesday, October 17, 2006
MAGGI - The Golden Drum 2006!
The Golden Drum Awards were announced recently and here's a campaign for Maggi that's sure to raise a few eye-brows! Now come to think of it, here's a product that claims that women would be better off if they spent lesser time cooking and Maggi helps them do just that. I like the premise of the produc helping in preparing a meal quickly, but I don't like the approach at all. I feel the only reason why women have not been as glorified as men is only because there are far too many MCP's out there who just won't give them their due! Well, it would be interesting to see if the women reading this post like this campaign or if it does offend them!
Agency: McCann Erickson, Bucharest >> Awards: Shortlist Golden Drum >> Advertiser: Nestle Romania >> Creative director: Adrian Botan & Alexandru Dumitrescu
Drugs V/S Trainers!
A really well executed campaign for CitySport that encourages sportsmen not to do drugs. What I like most is the whole magentism of the visuals. They just grab you and it's extremely hard to not notice a campaign like this. Absolutely rivetting work here. The claim is “Don’t do drugs, do trainers.”Agency: JWT, Paris >> Creative Directors: Pascal Manry / Andréa Stillacci >> Art Director: Xavier Beauregard >> Copywriter: Vincent Pedrocchi >> via
Monday, October 16, 2006
Torch the Shadows - Osram!
Two different campaigns that use shadows and that too on the same day!! Interesting. This campaign is to promote what Osram describes as the most powerful torch on the planet. But if there's still a torch campaign that's stuck in my head, it's got to be this one for INOVA that won a Cannes Bronze Lion this year!
Product: Power Dragon Torch (flashlight) >> Title: Shadow Puppets >> Agency: Springer & Jacoby Hamburg >> Country: Germany >> Creatives: (Creative Director) Timm & Bettina (Creative Director) Tobi & Knobi (Creative Director) Myles Lord (Creative) Andreas Balog (Creative)
The Suicides!
I found this really funny campaign for an insecticide on seaspace. The idea is basically that the product is so darn good that the insects have no other option but suicide! The quality of the images is rather small....if you know the product, leave a comment. Interesting ads here though I very vaguely get the feeling I have seen this idea before. 
Campbell's Soup!
I like the treatment for these ads for Campbell's Soup by BBDO, Toronto. Shadows are always fun and anything clever with them always grabs attention. viaMondadori Books @ 30% off!
A really cool campaign for Mondadori Books by Saatchi&Saatchi, Italy. The campaign won a gold prize at the ADCI Awards in newspaper advertising category. Great idea!Agency: Saatchi & Saatchi, Milan, Italy >> Art Director: Alessandro Stenco >> Copywriter: Giuseppe Mazza >> Creative Directors: Guido Cornara / Agostino Toscana >> Photographer: Enzo Monzino >> via
Havaianas by Marcello Serpa!
Headline: Trust the opinion of who has twice as many feet as you.
Headline: Don't even try to throw your sandal and ask him to fetch.
Outside The Box by LDV!
This campaign was created by LDV United in Antwerp, Belgium. This campaign was created to stimulate more diverse voting during the elections. The problem in Belgium was that most people tend to vote for the typical, average, white male (of 40-50 years old), while the place has a multi-cultural society. The aim here was to make people aware of the fact that diverse voting leads to a diverse council. These ads are definetely attention grabbing and I hope they were effective too!
Credits: Stijn Klaver, Bouke Zoete, Tom Loockx >> Creative Director : Werner Van Reck
That's a Blind Corner!
Thanks to Woei Hern from Dentsu, Malaysia for sending in this Ambient Poster to inform students about the dangers of speeding. I do not have the credits but if any of you do, leave a comment!It's Diwali!
It's Diwali across the Planet and almost every page of every newspaper is trying to promote the festival season with an offer of some kind (cash discounts, freebies, trips abroad, lucky gifts, scratch cards, etc.) How does one stand out from this clutter without losing out on the spirit of the season.Saints and Warriors, Mumbai recently created this campaign for Piramyd, a retail store where you shop for almost everything your home needs. I like the style of using the packs of traditional Diwali crackers as the core theme for this campaign though it is a style that's been tried before.
Co-incidentally HBO has tried something similar for their Diwali Blockbusters but I feel this campaign is more relatable for it's promo value!
Client: Piramyd Retail >> Agency: Saints and Warriors, Bombay >> Copy: Trilokjit Sengupta >> Art: Sandesh Ghadi / Raja Haldankar.
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