Friday, November 17, 2006

4 News Photo-Mosiac Campaign!




A new technique attempt by Ogilvy, Stockholm in Sweden for 4 news, a TV News Station. I think the technique used here is called Photo-Mosaics. Has this technique been used very widely already?? I can't seem to think of any great work or campaigns using the technique. Can any of you recollect anything similar that was great??

Blast From The Past :: NEW on 24!!

Welcome to 'Blast From The Past' a new section on 24 where you can see one great idea that was posted a year ago on this blog. Today's pick is is 'Sleeping Beauty' - A guerilla idea for www.match.com done in Barcelona, Spain. Hope you enjoy seeing great work again!

The Seafood Festival!

An interesting guerilla attempt by BBDO Bangkok to promote the seafood festival that was held in March 2005. via

A Zippo Guarantee!



Thanks to Brandon Knowlden, a Junior AD from BlattnerBrunner for sending in this new campaign for Zippo Lighters. The campaign will be showcased in this months issue of the Luerzers Archive!
Brand/product advertised: The World Famous Zippo Guarantee >> Advert title: The World Famous Zippo Guarantee >> Agency name: Blattner Brunner >> Agency website: www.blattnerbrunner.com >> Creative Director: Dave Vissat >> Art director: Dave Vissat >> Illustrator: Dwight Pritchett >> Photographer: Tom Cwenar >> Photographer's website: www.cwenar.com

The Bigger The Mess!!


There are a few visuals that make your stomach churn and drain the blood of your face, here's probably one. Shocking and impactful enough to make you think. If I saw this on a billboard, it would scare the shit out of me for quite a while. The impact is absolutely terrific...the next time your at the wheel, take it easy. Superb work by Clemenger BBDO!
Product: Anti-Speed >> Title: Blender >> Agency: Clemenger BBDO >> Country: New Zealand >> Creatives: Philip Andrew (Executive Creative Director) >> Jamie Standen (Copywriter) >> Mark Forgan (Art Director) >> Scott McMillan (Agency Producer) >> Other Credits: Lindsay Keats - Photographer >> Geoff Francis- Retoucher

The Spanish Orange!



Client : Foods from Spain >> Agency : Bray Leino, Bristol UK >> Creative Director : Richard Kramer >> Copywriter : Morgan Cummins >> Art Director : Andy Purnell >> Photographer : Nick Meek >> Typographer : Mike Osborne

Thursday, November 16, 2006

HAPPY BIRTHDAY TWENTY-FOUR!

Exactly a year ago, I started twenty four as a small way to share my passion for advertising and communication with the world. Today a year later it has become an integral part of my life. Over the year it has given me immense pleasure and I really cherish the fact that something that I cannot feel, touch, smell or taste means so much to me.
On this happy occassion I would like to thank the hundreds of people who've written in saying how much they enjoy twenty four. Thanks to all the people who have supported me, sent in work and suggested improvements. It is you guys who keep this site going. A major revamp is on the cards very soon (a new re-vamped site, interviews from advertising gurus across the world, opinion polls, a brand new TVC archive, student ads, posts with tags and sections and lots more) and this I hope will be something you all will enjoy.
And what a lovely co-incidence that twenty four touches 200,000 hits today! I am overjoyed. Keep coming back, send in those mails and those suggestions...they mean more than you can ever imagine. Thanks again...here's a toast to celebrate one year of communication from across the world. Cheers!

Wednesday, November 15, 2006

Children’s Hope Foundation!


Title: Learning disabilities >> Agency: The Classic Partnership, Dubai >> Creative Director: John Mani, Vitthal Deshmukh >> Art Director: Manas Nanda >> Copywriter: Leela Alvares

Electrolux Power

Headline: Powerful vacuum cleaners >> Agency: The Classic Partnership, Dubai >> Client: Better Life >> Creative Director: John Mani, Vitthal Deshmukh >> Art Director: Alok Gadkar >> Copywriter: Alok Gadkar >> Photographer: Ajay Keer

YGA Peta - FCB, Lisbon Entries!


Thanks to Helder Romao from FCB, Lisbon in Portugal for sending in these ads that they created for the Young Guns 2006 PETA. Will these win? We should all know very soon. Best of luck!
Credits: Art Director: Hélder Romão >> Copywriter: Filipe Graça

Time Changes Everything!



Agency : SC Matchbox Executive >> Creative Director : Maitree Ariyasajjakorn >> Art Director : Supachai Toemtechatpong >> Copywriter : Auraya Satienpakiranakorn >> Photographer : Haamchua >> Retoucher : Chub Nokkaew

The Times of Diwali!

A wee bit late but still interestting...it clearly looks like packaging of Diwali Crackers were the core theme of several agencies across India. After I saw Mudra use it to promote a series on HBO and Saints & Warriors do a campaign for Piramyd Mega-Store, here's another ad for the Times of India that has exactly the same treatment to it. The agency here is 'Shop' that is run by the ad duo of Freddy Birdy & Naved Akthar. Have you seen more of these kind of ads??

Halloween Menu @ Pizza Hut!



I think this is a superb effort by Ogilvy & Mather, Hong Kong to promote the new Halloween Menu at Pizza Hut. Very clear, interesting and bang on the point. Definetely a winner all the way! via

Tuesday, November 14, 2006

The BIG Bag from Thailand!



Brand : BIG BAG >> Agency : Batey Red Cell, Thailand >> Creative Director : Piseth Kanjanapokin, Dhanaphongtorn Bunyastit >> Art Director : Danuthas Thamaraksa >> Copywriter : Siraporn Meechai >> Photographer : Illusion

Surprise Street Newspaper!!




Just when I'd thouught I hhad seenn it all, here it is...a newspaper that is sold by the homeless and helps people on the streets with career opportunities. Very neat and very cool. I like this campaign by Publicis in Zurich, Switzerland. via

One Condom!


A campaign that features some mind-blowing Art Direction and a really different idea for a brand of condoms called One. I does look like the headline that reads 'Maximum Anti-germs' lost a little of its actual identity during translation but I guess the idea still remains as brilliant. Great work again from South East Asia.
Agency: SC Matchbox, Bangkok, Thailand >> Creative Director: Pansoon Sukontapatipark >> Art director: Paroon Suthaveepramochanon >> Copywriter: Thanannop Poonkhlai

Rodasol Rodent Killer - No Mercy!


A new campaign for Rodasol, the Rodent Killer by Carillo Pastore Euro RSCG in Brazil. The headline reads 'NO MERCY'. To see another Rodasol Campaign, go here.

Pancrom - Industria Grafica!



A campaign for Pancrom - A digital studio in Brazil that deals with Pre-press, Printing, Re-touching, Color Correction, Finishing, Color Correction, etc. It would be great if somebody could translate the headline here. For more details go here!

Lion - Rule the Jungle!



Does anybody know what the product here is and the agency that created this campaign?

Pocket Pies Quick Snack!


If you know the agency behind this campaign for Pocket Pies Quick Snack, leave a comment. The headline reads 'Prepare snacks quick and easy'.

Saturday, November 11, 2006

Natural Born Golfers!

Umbro Power Play!



Ambi Pur Car - Singapore Motorshow!




On 10 November 2006, Singapore witnessed the retutn of the biennial Singapore Motorshow that showcased hundreds of dazzling new models and concept cars on display. But for those of you who cannot own the stunning Lamborghini Gallardo or the heart-stirring Aston Martin Rapide, don’t worry, just drop by the Ambi Pur booth and discover how the Ambi Pur range of car fresheners can make you delight in your car again.
Developed from real perfume essence and delicately blended by master perfumer Christina Sala and her team, Ambi Pur car fresheners create the perfect sensory experience for your car.To attract visitors to the Ambi Pur booth, a captivating advertising and promotional campaign has been created by Grey Global Group Singapore.

Friday, November 10, 2006

White Glo Smiles!



No matter what's wrong, there's always a reason to smile about! A cute campaign for White Glo Toothpaste from Singapore...I think the art is quite interesting too.

Product: White Glo Whitening Toothpaste >> Title: Fishing, Bowling, Exercising >> Agency: BBDO Singapore >> Country: Singapore >> Creatives: Farrokh Madon (Executive Creative Director), Francis Wee (Executive Creative Director), Sin Eng Lee (Art Director), Joseph Cheong (Copywriter) >> Other Credits: Photographer: Jeremy Wong (Calibre) >> Retoucher: Ricky (Magic Cube) >> Client Credit: Tan Sioe Lan