Tuesday, September 19, 2006
Monday, September 18, 2006
Straight From The Heart!
Just this morning I had a post from Titus Upputuru on the Brief Blog about how copy ads were dying a painful death! It was absolute delight to see these posters done at Watermelon, Bangalore in my Inbox this evening.
I think these posters do a brilliant job of communicating the true message of the event by a Group of Musicians...they say you can feel the magic of words when they are written from the heart, these posters have that feeling. Superb stuff guys. Thanks for keeping the written word alive!
Credits: Agency: Watermelon Advertising, Bangalore >> Creative Director: Sampat Kumar >> Art Director: Jayanarayanan >> Copy Writer: Sampat Kumar
Save the WORD!
An open letter to advertising copyrwiters throughout the region, from Titus Upputuru, from WordSociety, New Delhi, India:
This letter is from one Copywriter to another. I was going through the results of the award shows this year and was saddened to notice a death. The Word has almost disappeared.
In most ads, there are just one or two. (There are a few exceptions though, and the outdoor Grand Prix at Cannes gives me hope.)
In many, there are none at all.
I was wondering what happened to the Copywriter. When did we stop writing Copy? And when I say Copy I do not mean the long copy masterpiece that we all set out to make at least once in our lifetime.
When was the last time we wrote a good, full-bodied headline, even? Was it because the Client had rejected the picture-only ad so many times that we had no option left but to do a headline ad?
This email is an initiative to 'Save The Word'.
If you would like to join this movement, contribute by doing the following:
1) Do your next five ads or campaigns with headlines, irrespective of brand guidelines.
2) Pick an old One Show/D&AD Annual and photocopy copy-led ads and paste them up all over the agency.
3) Dnt wrt lke ths.
4) If you are a Creative Director, ask your writers to show a headline, with every visual-led ad that they show.
5) Hire writers who have at least ten headlines in their portfolio.
6) Spread the word. Send this email to all the copywriters you know.
You can add more to the list.
The only way, we are going to Save The Word is by getting together and ensuring that we see more Copy in the media. For that to happen, this email needs to find legs and travel far and wide. So, please forward this to as many Copywriters in the world as you can.
Posted on Sunday, September 03, 2006 at: The Campaign Brief Blog
Saturday, September 16, 2006
For Women Only!
Would be it correct to say that men are more weird than women? I mean weird in a way that means adventurous or stupidity in certain ways...look at the ads above for a company that insures cars that are owned by women only! I laughed at the ads and I like the premise here...just a wigglin query if men were what they are portrayed to be above??
Product: Car Insurance >> Title: Ramp/ Bulls >> Agency: Black River Football Club >> Country: South Africa >> Creatives: Ahmed Tilly (Executive Creative Director) Penny Waterkeyn (Art Director) Spike Kunene (Copywriter) Nicole Cohen (Art Director)
World Cup Ad 1 - Rewind!
Cheeesy Pizza!
Headline: The Deluxe Cheese Pizza, Packed with extra cheese.
Product: Deluxe Cheese Pizza >> Title: Car Park, Clothesline, Lift >> Agency: BBDO Singapore >> Country: Singapore >> Creatives: Farrokh Madon (Executive Creative Director) Francis Wee (Executive Creative Director) Goh Wee Kim (Art Director) Andrew McKechnie (Copywriter) >> Other Credits: Photographer: Jean Leprini >> Retouching: Lay Leng (Procolor) >> Typographer: Tang Kee Hong >> Food Stylist: Fanny >> Client Service: Lim Lee Huang
Product: Deluxe Cheese Pizza >> Title: Car Park, Clothesline, Lift >> Agency: BBDO Singapore >> Country: Singapore >> Creatives: Farrokh Madon (Executive Creative Director) Francis Wee (Executive Creative Director) Goh Wee Kim (Art Director) Andrew McKechnie (Copywriter) >> Other Credits: Photographer: Jean Leprini >> Retouching: Lay Leng (Procolor) >> Typographer: Tang Kee Hong >> Food Stylist: Fanny >> Client Service: Lim Lee Huang
Livita Alone!
Agency: DDB International, Kuala Lumpur, Malaysia >> Creative Director: Elmo Lee >> Art Director/Copywriter: Wong Kai Ming >> via
Friday, September 15, 2006
Connex updates!
This print campaign for Connex Trains in Australia, was created with elaborate model train sets, and features a number of fictional scenarios in which trains are delayed due to ridiculous circumstances. The ads promote a new service that tells commuters when there’s a delay, disruption or cancellation to their train.
Product: Connex SMS timetable updates >> Title: Beaver/ Chicken/ Venus Flytrap/ Guinea Pig. >> Agency: Leo Burnett, Melbourne >> Country: Australia >> Creatives: Jason Williams (Creative Director) Andrew Woodhead (Copywriter) Richard Walker (Art Director) >> Other Credits: Photographer: Andreas Smetana
Product: Connex SMS timetable updates >> Title: Beaver/ Chicken/ Venus Flytrap/ Guinea Pig. >> Agency: Leo Burnett, Melbourne >> Country: Australia >> Creatives: Jason Williams (Creative Director) Andrew Woodhead (Copywriter) Richard Walker (Art Director) >> Other Credits: Photographer: Andreas Smetana
Thursday, September 14, 2006
Get Personal!
Well, I am not entirely sure if this did run or is spec-work but thanks to Chia Esthete for sending it in. Yupp, it's quite cute and definetely stands out. I'd go out with someone like this just for the great sense of humor! Copywriter: Wade Sturdivant >> Art Director: Wade Sturdivant, Chad Crowley...
DM - New York Ad Fest Finalist 06
Gracie Jiu Jitsu!
Gracie Jiu Jitsu Academy is an extremely famous Martial Arts School in Brazil. Jiu Jitsu is originally a Japanese Martial Art Technique.
There are two commonly practised forms of ju jitsu – the traditional japanese form (often spelt ju jitsu) and the increasingly popular Brazilian Jiu Jitsu, made famous by the success of the Gracie family and others in Mixed Martial Arts competition around the world. This second form is the basis of our ground training.
Wednesday, September 13, 2006
Piracy Kills!
Agency: FCB, Cape Town, South Africa >> Creative Director: Francois de Villiers >> Art Director: Schalk van der Merwe >> Copywriter: Schalk van der Merwe / Dylan Kidson >> Photographer: Guy Nevelling >> via
Guerilla Ads for Ballet Classes!
This one is pretty similar to the Piano Classes Guerilla Idea posted a few days ago. I can think of another 5. Let's see what else comes up here! via
Recycle Your Coke!
WOW! This print ad from JWT, Milan for Glassex Window Cleaner is really really cool. I like it for 2 reasons other than the idea itself...it gives me a break from all those ads that show me birds and insects and dragons and demons and people either falling or hurting themselves after walking into transparent glass...seen a billion of those! And secondly the whole deal of just an image and the product...so bloody simple that anybody and everybody loves the idea. Terrific! VIA
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