
Friday, January 06, 2006
Racist Flags

Wednesday, January 04, 2006
Yet Another Tree, Animal & Human Triangle!
A few months ago, my reactions on seeing a campaign done by RMG david on the platform of killing a tree = Killing a human were the fact that this would be the core idea of all ads (atleast ninety percent of them) this year. It looks like I haven't been wrong entirely!!
Look at the numerous examples below:
A) Ad for Singapore Environmental Council by Crush, Singapore.
B) Campaign for WWF (featuring the family tree made with animals)
C) The RMG Campaign itself (you never just kill the tree)
D) And finally there is this ad. (I have no clue about the advertising agency behind this ad, does anybody know?)
Can anybody see the trend, or is it just me still nursing a hang-over from new years eve??
Red & White makes your advertising right!





Thnaks to Serge for sending in these 5 pieces of brilliance in red and white. Though these are a bit old, they live up to the statement "classics never go out of style!" Each of these ads make a genuine statement about communicating to the intelligent. I love them, I hope all of you enjoy them too. Happy new year once again. Cheers!
Friday, December 30, 2005
Creatives from a land called FCB Austria


Thanks to Tolga Büyükdoganay, an Art Director from FCB Austria for sending in these 2 ads from his portfolio. The Naber Kaffe work you see a little below was also done by him. These 2 ads have won a few awards and also been featured in the Luerzers Archive recently. I think the Unicef Ad is a great idea. The credits for both these ads are as follows:
HL: More education for girls in Islamic countries.
AD: Tolga Büyükdoganay
Copy: Patrick Partl
Eurobest 2005 Outdoor Silver, Epica 2005 Silver
AD: Tolga Büyükdoganay
Tuesday, December 27, 2005
Great Art!!
Stuck to great ideas!
Dockers spells of McCann Magic.
Simply Hutch!



If there is one brand that is revered by almost every other advertising person in India, it has to be Hutch. Almost every single piece of communication evokes a sense of want, and every single campaign of theirs has been a "I wish I had done that" response from ad-folk all over. This campaign does the same bit once again! Ogilvy is simply brilliant with stuff like this time and again. Kudos!!
Saturday, December 24, 2005
Kids & Christmas


Interesting thought that most kids on the streets need food to eat more than lego blocks, toys, books or any such stuff. Great art that supports that idea. The copy reads "This Christmas give children what they really want". The agency behind the campaign is Red Cell, Portugal.
Via: The Hidden Persuader
Did you get it??

FCB Austria is the agency behind this ad for Naber Kafee. It took me about 2 minutes to get the idea behind this ad but something tells me most people would take longer (If I am not entirely underestimating the creative thought process of the average reader) and some might not get it at all. Do you get it? (PS: look @ the shadow carefully!)
It's the Pepsi Season!

Sorry For The Inter-ruption!
Thursday, December 15, 2005
COPYWRITING - this is it!


Hop, Skip & Jump

I don't know which agency did this ad. "Think Fresh"...what is with positioning statements these days. I recently read a post that described some 20 statements of the leading electronic brands across the world and most of them were plain rubbish and made no sense to the audience in any way. "Think Different" from Apple...now is there a link or a story to learn from there?
Momma's Milk!

I don't like this ad for Ammerland Diaries one bit. In this day and age where science has proven time and again that a mother's milk is best for a baby, using this kind of communication is not only showing the percieved audience a wrong message and also makes for some very dumb advertising. This ad picked up an award at the 2005 EPICA Showcase too. I don't know what the judges were thinking when they saw this one!
Wednesday, December 14, 2005
Say Cheeeeeese!




More nice work from DY&R Moscow. My only worry is Teeth Protection, White Teeth, Good Taste (Vitamin C) and Fresh Breath....is there anything that Dirol does not do?? I generally have an opinion that any brand should clearly have one great idea to sell itself to the audience. Can a brand say everything and get consumers to believe it? I think no. Anybody got more views on the same thing.
Veggie-Tubles!


Kangaroo & Hippo!
Foot Talking!
Smoking is Hereditary!

This ad from VVL BBDO reminded me of the Malboro Man Ad done by Piyush Pandey that won a One Show and a Cannes Lion a few years back. I really like the fact that somebody has brought out the point that most parents continue smoking in front of their kids without caring about how much they will be imitated when the kids grow up. Though I've seen a few other campaigns on this issue, this one struck a chord with me.
Tuesday, December 13, 2005
Humans For Animals


TBWA Paris is the advertising agency behind this shocking and bizzare campaign for "Humans For Animals". The campaign shocked me when I saw it first. Now this could draw a parallel to lots of other work that aim to send the message across by shocking the viewer. Would this campaign change anything in the way you think about animals??
Save the Trees, Save the Animals!



I don't know which agency did this campiagn for the WWF (World Wildlife Fund). But I find the message being delivered in the same manner as the format that RMG David seems to be taking it....Save the trees and you shall save the Animals. Scroll below to see what RMG did for the same cause. Do you think there is a similarity?