Perri Alley Type-O-Graphy!

In India, we hardly get to see work that it is technically brilliant in terms of the finer elements of art direction like typography, great design or really bizzare art. Which is why I really like the art on this campaign for Perri Alley by Onepointsize. The campaign is a little old but still looks stunning. Great work!

Use Your Hand!

OK. Finally an ad that has no great art flip or amazing photography but still made me stop and wonder what it had to say. I still don't like the layout a lot. But maybe, it's the way it has been executed that made me stop in the first place.

Upto 10 times bigger!

This Campaign for Victory Compact Binoculars has some really cool art effects. My only doubt was whether each of these frames were randomly generated or had to do with a certain sequence. For example a giraffe, a horse and marilyn manson have no co-relation to each other. Unless I'm missing out on something more important out here.

Hair Shavings!

And staying with the series on onepointsize, here's an ad that recently picked up a few awards for its photographic brilliance. Mr. Sharad Haksar has surely done some mind blowing camera work out here. This ad is for a hair stylist named Racheal.

Telephoon Creatives

I think this ad for Lassa Tyres Call Center would also work for a retail store that home delivers tyres, isn't it? By the way watching this ad, also reminded me of the Onepointsize creative for Eatalica. An ad that talks about delivering pasta home. Which one is better? Any opinions from you guys? Personally, I love the onepointsize creative for Eatalica.

Cool or Confusing??

Does anybody here get this. It's an ad for Walls Ice Creams but what is it saying. I don't really know.

Racist Flags

Found this at Abdul Rehman. I love the way the idea has been expressed with a lottle thought process and some great art. Can we see more of these!

Flying High!

Found this ad for Air Deccan at agencyfaqs. I'm still in two minds about whether this is as great as most people think it is. What do you think?

Yet Another Tree, Animal & Human Triangle!

A few months ago, my reactions on seeing a campaign done by RMG david on the platform of killing a tree = Killing a human were the fact that this would be the core idea of all ads (atleast ninety percent of them) this year. It looks like I haven't been wrong entirely!!

Look at the numerous examples below:

A) Ad for Singapore Environmental Council by Crush, Singapore.

B) Campaign for WWF (featuring the family tree made with animals)

C) The RMG Campaign itself (you never just kill the tree)

D) And finally there is this ad. (I have no clue about the advertising agency behind this ad, does anybody know?)

Can anybody see the trend, or is it just me still nursing a hang-over from new years eve??

Red & White makes your advertising right!

Thnaks to Serge for sending in these 5 pieces of brilliance in red and white. Though these are a bit old, they live up to the statement "classics never go out of style!" Each of these ads make a genuine statement about communicating to the intelligent. I love them, I hope all of you enjoy them too. Happy new year once again. Cheers!

Creatives from a land called FCB Austria

Thanks to Tolga Büyükdoganay, an Art Director from FCB Austria for sending in these 2 ads from his portfolio. The Naber Kaffe work you see a little below was also done by him. These 2 ads have won a few awards and also been featured in the Luerzers Archive recently. I think the Unicef Ad is a great idea. The credits for both these ads are as follows:

Unicef
HL: More education for girls in Islamic countries.
AD: Tolga Büyükdoganay
Copy: Patrick Partl
Eurobest 2005 Outdoor Silver, Epica 2005 Silver

Power Horse
AD: Tolga Büyükdoganay

Thank you Tolga and keep sending in more work for mortals like us to appreciate. And a very happy new year to you and everybody else! Have a blast!

Stunning!!

Sambit Mohanty from Vyas Gianetti Creative is the creative brain behind this ad that won an Abby Gold & a New York Silver recently. The ad was done while he was at Publicis. This is an absolutely amazing idea. Congrats, Sambit!

Great Art!!

Category: Public Services

Agency: Crush

Client: Singapore Environment Council

Headline: Half the world's rainforest have already died. If the rest go, so will you.

Country: Singapore

I think the art in this Ad is absolutely stunning. Kept me interested in taking a look for a second time. Super Stuff!

Prevent Polio

I don't know the agency behind this ad for Polio Prevention but it did remind me of a creative for Landmine Prevention that won a Cannes a few years back. That one featured just one slipper. Both of them are equally brilliant!

Swami meets McDonalds!

This ad for the 100% vegetarian festival at McDonalds spreads the message interestingly and works across parts of a culturally diverse country like India. Great work by Mudra.

Stuck to great ideas!

Great ideas do not get better than this one. Absolutely amazing. Creatives from Ogilvy know the meaning of great work, don't they?!

Dockers spells of McCann Magic.

This campaign done by McCann Erickson Bangalore features stunning art and an equally amazing idea to demonstrate stain free clothing. Great stuff!

Simply Hutch!

If there is one brand that is revered by almost every other advertising person in India, it has to be Hutch. Almost every single piece of communication evokes a sense of want, and every single campaign of theirs has been a "I wish I had done that" response from ad-folk all over. This campaign does the same bit once again! Ogilvy is simply brilliant with stuff like this time and again. Kudos!!

Kids & Christmas

Interesting thought that most kids on the streets need food to eat more than lego blocks, toys, books or any such stuff. Great art that supports that idea. The copy reads "This Christmas give children what they really want". The agency behind the campaign is Red Cell, Portugal.

Via: The Hidden Persuader

Did you get it??

FCB Austria is the agency behind this ad for Naber Kafee. It took me about 2 minutes to get the idea behind this ad but something tells me most people would take longer (If I am not entirely underestimating the creative thought process of the average reader) and some might not get it at all. Do you get it? (PS: look @ the shadow carefully!)

It's the Pepsi Season!

BBDO Canada has this ad for the christmas season. It reminds me of the elephant ad (the one where the trunk of the elephant reaches out for the Pepsi Can).

My personal favorite Christmas Ad is one done for Axe Deodorant. It has three words on a flat yellow background and reads... OH! OH! OH!

Merry Christmas everybody!

Sorry For The Inter-ruption!

Hey everybody! I'm sorry for being gone for almost 2 weeks. It's been a hectic time out there. Been extremely busy trying to set up a new office for my own ageny. All is going well as of today. A merry christmas to everybody and warm wishes for the holiday season.

I'm gonna post a few new ads for now. Shall try and be back very soon and get the blog back to its normal level of posting. Till then, have a great time and watch out for what Santa leaves in each of your stockings!

Cheers, Cipher.

COPYWRITING - this is it!

These ads were written by a genius named Indra Sinha during the floods in Orissa a few years ago. Work like this is never done today. A sad truth that great copy or the power of the written word has succumbed to more so called or considered important things like a visual, stunning art, great photography, amazing photoshop talent and stuff like that. Quite simply put, it is the death of copywriting in its original format. No wonder writers like me have no source of inspiration to turn towards in this day and age...

ISO Supermarket

Now you know where to go to find fresh fish...and for fresh ideas!

Baby...MY FOOT!

Caring for your feet! Now this is a really great ad for Minery Foot Care Cream. I love the idea of equating a foot to a baby. Very cool execution and a brillaintly simple idea. This ad was done by Creative Juice/G1 in Bankok.

Use 1000 times!

Category: FMCG
Client: Eveready Batteries
Headline: Use 1000 times.
Agency: DY&R, MUMBAI
Country: India

Hop, Skip & Jump

I don't know which agency did this ad. "Think Fresh"...what is with positioning statements these days. I recently read a post that described some 20 statements of the leading electronic brands across the world and most of them were plain rubbish and made no sense to the audience in any way. "Think Different" from Apple...now is there a link or a story to learn from there?

Momma's Milk!

I don't like this ad for Ammerland Diaries one bit. In this day and age where science has proven time and again that a mother's milk is best for a baby, using this kind of communication is not only showing the percieved audience a wrong message and also makes for some very dumb advertising. This ad picked up an award at the 2005 EPICA Showcase too. I don't know what the judges were thinking when they saw this one!

Say Cheeeeeese!

More nice work from DY&R Moscow. My only worry is Teeth Protection, White Teeth, Good Taste (Vitamin C) and Fresh Breath....is there anything that Dirol does not do?? I generally have an opinion that any brand should clearly have one great idea to sell itself to the audience. Can a brand say everything and get consumers to believe it? I think no. Anybody got more views on the same thing.

Veggie-Tubles!

DY&R Dubai is the agency behind this remarkably well art directed campaign for Madeliene Vegetable Wash Liquid that makes your vegetables squeaky clean! I haven't come across a similar product in India. But these 2 ads are extremely cool. I dont mind them as 2 huge posters on my wall. I guess that would be cool too!

Kangaroo & Hippo!

Category: Automobiles
Agency: BBDO Portugal
Client: Nissan
Headline: More power for heavier loads.
Country: Lisbon, Portugal

Bizzare work this. Bizzare but with art that makes you go "how the f*!$ did they do that". That was exactly the reaction I had when I saw it at first. This is so cool isn't it?

Super Creative!!

TBWA/Paris looks like it knows the true meaning of great work time after after time. Look at this ad titled "Well" for Spontex. It won Silver for Press (magazine) and Bronze for Outdoor at Cannes 2005. The simplicity in thought and in expressing the idea is amazing!