
communication from across the planet!

If anybody knows - what 13th eme RUE is all about and who made this campaign for them, please leave a comment. All I know is that it has to do with the movies! More here: http://www.13emerue.fr/
A cool guerilla idea to promote the 2005 movie 'LORD OF WAR' starring Nicholas Cage and Directed by Andrew Niccol. The idea was executed at Video/DVD Rental Stores across Brazil. via
An interesting, bold and different approach to selling clothing by COJAK from Sweden. I guess these ads remind me of the men will be men campaign for a liquor brand in India, only that the expressions there are more typically male habits, typical male reactions to a good looking woman, etc while they are more radical and might put off a few people here!



These ads for Bishops Finger Strong Ale are a racy mix of suggestive headlines, revealing clothing and a good treatment/imagery considering that Bishops Finger is one of the oldest British Breweries. I guess the product is as great as the women are! via
Thanks to Cosmin Simionescu from BBDO, Romania for sending in this ad for Wrigleys. Happy Recycling!

After the tremendous success of their stick figure campaign, JWT India has come up with 2 more campaigns for Levi's. This latest effort is for their range of Carbon Pressed Denim. To see their previous campaign go http://sandeepmakam.blogspot.com/2006/09/fresh-work-from-levis.html

Yet again a campaign from South Asia, this time it's Ogilvy & Mather, Malaysia that's coming up with the most refreshing and a slightly bizzare (I guess the Indian Word for it is 'haatke')campaign. I love these ads for Kodak Rechargable Batteries. A brilliantly executed campaign that we can surely expect to see at every ad fest very soon. To see more campaigns for batteries go here or here!






Two cool ads for Parisloft Dental Clinic in Montreal, Canada where the corporate philosophy is "we hate yellow"! 

In order to promote the Martial Arts Week by the National Geographic Channel (NGC) - a series of documentaries about the surprising Martial Arts – a press kit constituted by a brick, a black belt and a leaflet was sent to the press and media buyers with information about the series and the programme schedule. The press kit defies whoever opens it to try and break the brick, making that person feel like a true Martial Art Master.


First it was the refreshingly lovely television commercials that we all wished we had made and now BRAVIA is back in print and outdoor too. These ads are so trippy, you could be on a roller coaster ride by just staring at them in deep concentration. Lovely work by EURO RSCG in Argentina. via






They are back, and this time they promise to bring alive your worst advertising nightmares. Welcome to round 2 of this extended saga of senseless communication effort by Eastpak. I don't know if some of you do find some justification in these ads, buut they are as stupid to me as they always were. If you're curious to see more of these, go here.


This is a campaign for a public service agency called The AIDS assistance Frankfurt registered association. They offer information, consultation, assistance and switching - confidentially, anonymous and free of charge to all HIV and AIDS Victims. The English here may not be great but the ads are interesting. via: Coloribus Blog.


A really cool and eye-catching campaign for Humo, the Belgian (Flemish) weekly magazine. What I find interesting is the fact that the youngsters across Belgium really loved this campaign and it soon acheieved the status of being transferred into posters in dorms and teenager bed rooms across the country while the older generation never really liked the work. The platform of mixing cultures is great and the rendition here, even better! Lovely work from Mortierbrigade
Helder Romao, a junior art director from FCB, Lisbon in Portugal sent in this print ad for ACA-M. You can see more of his work on his blog at http://lder.blogspot.com/

A new campaign for the ABC School of Cooking. I've seen the same idea for Zazoo Condoms - A campaign that was once featured on the cover page of Luerzers Archive. If you want to see the previous campaign, go here!


Chlorophyll Brand & Communications Consultancy is a creative shop that's run by ad and branding gurus Anand Halve and Kiran Khalap. Showcased above are a few of their ads that I liked. 
To promote Nike ACG’s Fall & Holiday 06 apparel line, this campaign glorifies the gear and Team Nike ACG riders by making solid dramatisations of individual moves. The sculptures are carved from metal and fibre, just as the skis and snowboards, and are shot against milky white landscapes in a look that cements Nike ACG’s credentials as a premium outdoor brand.

What do you get when you combine 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire together??

Client: Eurostar >> Agency: TBWA (Belgium) >> Creative Directors: Jan Macken, François Daubresse >> Copywriters: Eric Piette, Frank Marinus >> Art Director: Alex Ameye >> Art Buyer: Sara Sulaimani >> Media Planner: Ingrid Pevenage >> Photographer: Marc Paeps >> Retouching: Beefactory, Annick Planquart (Mac Artist) >> Media: Posters, Internet, Dailies >> via

The Golden Drum Awards were announced recently and here's a campaign for Maggi that's sure to raise a few eye-brows! Now come to think of it, here's a product that claims that women would be better off if they spent lesser time cooking and Maggi helps them do just that. I like the premise of the produc helping in preparing a meal quickly, but I don't like the approach at all. 
A really well executed campaign for CitySport that encourages sportsmen not to do drugs. What I like most is the whole magentism of the visuals. They just grab you and it's extremely hard to not notice a campaign like this. Absolutely rivetting work here. The claim is “Don’t do drugs, do trainers.”




I found this really funny campaign for an insecticide on seaspace. The idea is basically that the product is so darn good that the insects have no other option but suicide! The quality of the images is rather small....if you know the product, leave a comment. Interesting ads here though I very vaguely get the feeling I have seen this idea before. 
I like the treatment for these ads for Campbell's Soup by BBDO, Toronto. Shadows are always fun and anything clever with them always grabs attention. via

A really cool campaign for Mondadori Books by Saatchi&Saatchi, Italy. The campaign won a gold prize at the ADCI Awards in newspaper advertising category. Great idea!

This campaign was created by LDV United in Antwerp, Belgium. This campaign was created to stimulate more diverse voting during the elections. The problem in Belgium was that most people tend to vote for the typical, average, white male (of 40-50 years old), while the place has a multi-cultural society. 

It's Diwali across the Planet and almost every page of every newspaper is trying to promote the festival season with an offer of some kind (cash discounts, freebies, trips abroad, lucky gifts, scratch cards, etc.) How does one stand out from this clutter without losing out on the spirit of the season.
A really cool new guerilla innovation to promote the Canon S1 range of cameras. These days there's so much guerilla across the streets in every country the world over. I really don't see so much of it in India though! :( via
A really cool and funny idea for a Waxing Studio named Strip. The monkey in this ad brings along so much of the attitude to it. Good one from Batey Ads, Singapore!

A wee bit bizzare in its imagery, this campaign for Light of Life Foundation is an attempt to educate, inform and share the effects of Thyroid Cancer. To know more about Thyroid Cancer, visit www.checkyourneck.com

These ads for split endz, a hair salon in Toronto might be a bit morbid for all of you to like it. I don't know the agency, if you do leave a comment. via
A very interesting guerilla where the headline reads “Money is not everything. It saves three lives without spending a cent”. Created by M&C Saatchi and the winner of a Bronze Lion at the Direct Category at the Cannes this year. These boxes were installed at several spots across universities in Australia.
Headline: “We should all get out of the city from time to time” >> Agency: Leo Burnett, Madrid! >> via
Last week we saw a few guerilla posters against drunken driving that were Calder Bateman Communications for MADD (Mothers Against Drunken Driving). Here's an ad that's as hard hitting and effective. The headline reads "don’t make it a grad to forget". Drunken driving amongst teenagers is a problem in almost every country...the more we see of these, the lesser the number of accidents and deaths, hopefully!

A very interesting looking campaign for Miguel Torres, a brand of Wine from Spain. What I do not know is why each of these ads use the grape branch to form Animals! What's the link between the wine, the grapes and the animals...can somebody who knows more Spanish or more about wine help here?
NZDating is a New Zealand internet dating site, which used busbacks to illustrate the fleeting nature of finding ‘your perfect match’. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other. From the minds of Art Director Tony Clewett, Copywriter Rob Banks and Creative Director Chris Hunter.

ROTFL! This campaign by Duval Guillaume in Brussels for Group T Language Classes is a laugh riot! Fantastico! Thanks to Dubois Matthias for sending it in.

OMG! This is such a cute campaign for Kampo - A 100% natural herbal tablet for stomach ailments. I really think the situations here are simply adorable and that makes the campaign an extremely memorable one. Whiile the agncy could have tried a realistic execution and ended up with something a little grose, they've stuck to the smart way of illustration and it has worked wonderfully! Great work from Dentsu, Malaysia. Thanks to Woei Hern for sending it in!
Guerilla posters for MADD (Mothers Against Drunken Driving) created by Calder Bateman Communications, Edmonton.